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WhitbreadWTBCF 67 Intrinsic Value: Projected FCF is $26.35 as of Jul. 20, 2026, which is 1231% above its 10-year median of 1.98. GuruFocus rates WTBCF with a GF Score™ of 67/100 and a GF Value™ of $42.53. The stock has 4 warning signs investors should review. Among 590 Travel & Leisure companies, Whitbread ranks worse than 61.53% on this metric.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.
As of today (2026-07-20), Whitbread's Intrinsic Value: Projected FCF is $26.35. The stock price of Whitbread is $31.09. Therefore, Whitbread's Price-to-Intrinsic-Value-Projected-FCF of today is 1.2.
The historical rank and industry rank for Whitbread's Intrinsic Value: Projected FCF or its related term are showing as below:
WTBCF'
s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 1.18 Med: 1.98 Max: 3.17
Current: 1.18
During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Whitbread was 3.17. The lowest was 1.18. And the median was 1.98.
WTBCF's Price-to-Projected-FCF is ranked worse than 61.53% of 590
companies
in the Travel & Leisure industry
Industry Median: 0.93
vs WTBCF: 1.18
The growth multiple is capped between 8.35 and 17.74.
Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.
Whitbread's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as
Price-to-Intrinsic-Value-Projected-FCF
=
Share Price
/
Intrinsic Value: Projected FCF
=
31.09
/
26.142621840082
=
1.19
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Whitbread Intrinsic Value: Projected FCF Related Terms
Whitbread Intrinsic Value: Projected FCF Historical Data
* Premium members only.
The historical data trend for Whitbread's Intrinsic Value: Projected FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WTBCF vs MAR, HLT, H: Intrinsic Value: Projected FCF Comparison
For the Lodging subindustry, Whitbread's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Whitbread Price-to-Projected-FCF vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Whitbread's Price-to-Projected-FCF distribution charts can be found below:
* The bar in red indicates where Whitbread's Price-to-Projected-FCF falls into.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.
The details of how we calculate the intrinsic value of stocks are described in detail here.
This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Intrinsic Value: Projected FCF of $26.35 mean?
Whitbread (WTBCF) has a Intrinsic Value: Projected FCF of $26.35 as of Jul. 20, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Whitbread and its competitors. This is 1231% above median its historical median of 1.98. Over the past decade, Whitbread's Intrinsic Value: Projected FCF has ranged from 1.18 to 3.17. According to the industry distribution chart, Whitbread ranks #363 out of 590 companies in the Travel & Leisure industry, placing it in the top 61.5%.
Is Whitbread's Intrinsic Value: Projected FCF too high?
Whitbread's current Intrinsic Value: Projected FCF of $26.35 is 1231% above median its 10-year median of 1.98. Over the past 10 years, this metric has ranged from a low of 1.18 to a high of 3.17. The Travel & Leisure industry median Intrinsic Value: Projected FCF is 0.93. Whitbread's value of $26.35 is 2733.3% above this industry median. Based on the distribution chart, Whitbread ranks #363 out of 590 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Whitbread has a GF Score™ of 67/100, reflecting its overall financial health beyond just this single metric.
How does Whitbread's Intrinsic Value: Projected FCF compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Whitbread ranks #363 out of 590 companies for Intrinsic Value: Projected FCF. This places Whitbread in the lower half of its industry. The industry median Intrinsic Value: Projected FCF is 0.93. Whitbread's value of $26.35 is 2733.3% above this benchmark. Historically, Whitbread's own Intrinsic Value: Projected FCF has ranged from 1.18 to 3.17 over the past decade. While the company's 10-year median is 1.98 vs. the industry median of 0.93, Whitbread has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Travel & Leisure company?
The median Intrinsic Value: Projected FCF among Travel & Leisure companies is 0.93, based on 590 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Whitbread's current Intrinsic Value: Projected FCF of $26.35 is 2733.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Whitbread and its competitors. For the Travel & Leisure industry, the median Intrinsic Value: Projected FCF is 0.93 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Whitbread's current Intrinsic Value: Projected FCF is $26.35, which is 1231% above median its own 10-year median of 1.98. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Whitbread stock overvalued right now?
Whitbread (WTBCF) has a current Intrinsic Value: Projected FCF of $26.35. The stock's GF Value™ is $42.53, compared to a current price of $31.09 — trading 26.9% below its estimated fair value. The current Intrinsic Value: Projected FCF is $26.35, which is 1231% above median its 10-year median of 1.98 and 2733.3% above the Travel & Leisure industry median of 0.93. Whitbread's overall GF Score™ is 67/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Whitbread (WTBCF), the current Intrinsic Value: Projected FCF is $26.35 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Whitbread (WTBCF) Overvalued in 2026?
Based on GuruFocus' analysis, Whitbread stock appears to be undervalued.
The current stock price of $31.09 is trading 26.9% below its estimated GF Value™ of $42.53.
Key valuation signals for WTBCF:
Intrinsic Value: Projected FCF: $26.35 (1231% above median its 10-year median of 1.98)
GF Value™: $42.53 vs. price of $31.09 (26.9% below fair value)
Industry Position: 2733.3% above the Travel & Leisure median (#363 of 590)
No single metric tells the full story. See the WTBCF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Whitbread PLC owns hotels and restaurants that operate in the United Kingdom. It operates more than 800 hotels under the Premier Inn brand and provides services in relation to accommodation and food both in the UK and internationally. Restaurant brands include Beefeater, Brewers Fayre, Cookhouse & Pub, Bar Block and Others. Geographically the company derives majority of revenue from UK division.
67GF Score
Get the complete analysis for WTBCF
Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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