General MillsXSWX:GIS +2.56%62 Gross Margin % is 30.81% as of Feb. 2026, which is 11% below its 10-year median of 34.67. GuruFocus rates XSWX:GIS with a GF Score™ of 62/100 and a GF Value™ of CHF51.96. The stock has 7 warning signs investors should review. Among 1,902 Consumer Packaged Goods companies, General Mills ranks better than 64.46% on this metric.
The historical rank and industry rank for General Mills's Gross Margin % or its related term are showing as below:
XSWX:GIS'
s Gross Margin % Range Over the Past 10 Years
Min: 32.58 Med: 34.67 Max: 35.65
Current: 33.02
During the past 13 years, the highestGross Margin % of General Mills was 35.65%. The lowest was 32.58%. And the median was 34.67%.
XSWX:GIS's Gross Margin % is ranked better than 64.46% of 1902
companies
in the Consumer Packaged Goods industry
Industry Median: 26.37
vs XSWX:GIS: 33.02
General Mills had a gross margin of 30.81% for the quarter that ended in Feb. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for General Mills was -0.40% per year.
General Mills (XSWX:GIS) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
General Mills had a gross margin of 30.81% for the quarter that ended in Feb. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
General Mills Gross Margin % Related Terms
General Mills Gross Margin % Historical Data
* Premium members only.
The historical data trend for General Mills's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XSWX:GIS vs JBS, HRL, MKC: Gross Margin % Comparison
For the Packaged Foods subindustry, General Mills's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
General Mills Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, General Mills's Gross Margin % distribution charts can be found below:
* The bar in red indicates where General Mills's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
General Mills (XSWX:GIS) has a Gross Margin % of 30.81% as of Feb. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on General Mills and its competitors. This is 11% below median its historical median of 34.67. Over the past decade, General Mills' Gross Margin % has ranged from 32.58 to 35.65. According to the industry distribution chart, General Mills ranks #676 out of 1902 companies in the Consumer Packaged Goods industry, placing it in the top 35.5%.
Is General Mills' Gross Margin % too high?
General Mills' current Gross Margin % of 30.81% is 11% below median its 10-year median of 34.67. Over the past 10 years, this metric has ranged from a low of 32.58 to a high of 35.65. The Consumer Packaged Goods industry median Gross Margin % is 26.37. General Mills' value of 30.81% is 16.8% above this industry median. Based on the distribution chart, General Mills ranks #676 out of 1902 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, General Mills has a GF Score™ of 62/100, reflecting its overall financial health beyond just this single metric.
How does General Mills' Gross Margin % compare to JBS and HRL?
According to the Consumer Packaged Goods industry distribution chart, General Mills ranks #676 out of 1902 companies for Gross Margin %. This puts General Mills in the upper half of its industry. The industry median Gross Margin % is 26.37. General Mills' value of 30.81% is 16.8% above this benchmark. Historically, General Mills' own Gross Margin % has ranged from 32.58 to 35.65 over the past decade. While the company's 10-year median is 34.67 vs. the industry median of 26.37, General Mills has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.37, based on 1,902 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. General Mills's current Gross Margin % of 30.81% is 16.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on General Mills and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. General Mills's current Gross Margin % is 30.81%, which is 11% below median its own 10-year median of 34.67. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is General Mills stock overvalued right now?
General Mills (XSWX:GIS) has a current Gross Margin % of 30.81%. The stock's GF Value™ is CHF51.96, compared to a current price of CHF29.21 — trading 43.8% below its estimated fair value. The current Gross Margin % is 30.81%, which is 11% below median its 10-year median of 34.67 and 16.8% above the Consumer Packaged Goods industry median of 26.37. General Mills' overall GF Score™ is 62/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For General Mills (XSWX:GIS), the current Gross Margin % is 30.81% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is General Mills (XSWX:GIS) Overvalued in 2026?
Based on GuruFocus' analysis, General Mills stock appears to be undervalued.
The current stock price of CHF29.21 is trading 43.8% below its estimated GF Value™ of CHF51.96.
Key valuation signals for XSWX:GIS:
Gross Margin %: 30.81% (11% below median its 10-year median of 34.67)
GF Value™: CHF51.96 vs. price of CHF29.21 (43.8% below fair value)
Industry Position: 16.8% above the Consumer Packaged Goods median (#676 of 1902)
No single metric tells the full story. See the XSWX:GIS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
General Mills is a global packaged-food company that produces snacks, cereal, convenient meals, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, and Haagen-Dazs. In fiscal 2025, 81% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. Although most of General Mills' products are sold through retail stores to consumers, the company also sells products to the foodservice channel and the commercial baking industry.
62GF Score
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