General MillsXSWX:GIS +2.56%62 ROA % is 3.66% as of Feb. 2026, which is 53% below its 10-year median of 7.71. GuruFocus rates XSWX:GIS with a GF Score™ of 62/100 and a GF Value™ of CHF51.96. The stock has 7 warning signs investors should review. Among 1,990 Consumer Packaged Goods companies, General Mills ranks better than 71.01% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. General Mills's annualizedNet Income for the quarter that ended in Feb. 2026 was CHF937 Mil.
General Mills's average Total Assets over the quarter that ended in Feb. 2026 was CHF25,602 Mil. Therefore, General Mills's annualized ROA % for the quarter that ended in Feb. 2026 was 3.66%.
The historical rank and industry rank for General Mills's ROA % or its related term are showing as below:
XSWX:GIS'
s ROA % Range Over the Past 10 Years
Min: 5.77 Med: 7.71 Max: 8.6
Current: 6.76
During the past 13 years, General Mills's highest ROA % was 8.60%. The lowest was 5.77%. And the median was 7.71%.
XSWX:GIS's ROA % is ranked better than 71.01% of 1990
companies
in the Consumer Packaged Goods industry
Industry Median: 3.245
vs XSWX:GIS: 6.76
General Mills (XSWX:GIS) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Feb. 2026) net income data. The Revenue data used here is four times the quarterly (Feb. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
General Mills ROA % Related Terms
General Mills ROA % Historical Data
* Premium members only.
The historical data trend for General Mills's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Packaged Foods subindustry, General Mills's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
General Mills ROA % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, General Mills's ROA % distribution charts can be found below:
* The bar in red indicates where General Mills's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Feb. 2026) net income data.
ROA % is displayed in the 30-year financial page.
General Mills (XSWX:GIS) has a ROA % of 3.66% as of Feb. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on General Mills and its competitors. This is 53% below median its historical median of 7.71. Over the past decade, General Mills' ROA % has ranged from 5.77 to 8.60. According to the industry distribution chart, General Mills ranks #577 out of 1990 companies in the Consumer Packaged Goods industry, placing it in the top 29%.
Is General Mills' ROA % too high?
General Mills' current ROA % of 3.66% is 53% below median its 10-year median of 7.71. Over the past 10 years, this metric has ranged from a low of 5.77 to a high of 8.60. The Consumer Packaged Goods industry median ROA % is 3.25. General Mills' value of 3.66% is 12.8% above this industry median. Based on the distribution chart, General Mills ranks #577 out of 1990 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, General Mills has a GF Score™ of 62/100, reflecting its overall financial health beyond just this single metric.
How does General Mills' ROA % compare to JBS and HRL?
According to the Consumer Packaged Goods industry distribution chart, General Mills ranks #577 out of 1990 companies for ROA %. This puts General Mills in the upper half of its industry. The industry median ROA % is 3.25. General Mills' value of 3.66% is 12.8% above this benchmark. Historically, General Mills' own ROA % has ranged from 5.77 to 8.60 over the past decade. While the company's 10-year median is 7.71 vs. the industry median of 3.25, General Mills has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Consumer Packaged Goods company?
The median ROA % among Consumer Packaged Goods companies is 3.25, based on 1,990 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. General Mills's current ROA % of 3.66% is 12.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on General Mills and its competitors. For the Consumer Packaged Goods industry, the median ROA % is 3.25 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. General Mills's current ROA % is 3.66%, which is 53% below median its own 10-year median of 7.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is General Mills stock overvalued right now?
General Mills (XSWX:GIS) has a current ROA % of 3.66%. The stock's GF Value™ is CHF51.96, compared to a current price of CHF29.21 — trading 43.8% below its estimated fair value. The current ROA % is 3.66%, which is 53% below median its 10-year median of 7.71 and 12.8% above the Consumer Packaged Goods industry median of 3.25. General Mills' overall GF Score™ is 62/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For General Mills (XSWX:GIS), the current ROA % is 3.66% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is General Mills (XSWX:GIS) Overvalued in 2026?
Based on GuruFocus' analysis, General Mills stock appears to be undervalued.
The current stock price of CHF29.21 is trading 43.8% below its estimated GF Value™ of CHF51.96.
Key valuation signals for XSWX:GIS:
ROA %: 3.66% (53% below median its 10-year median of 7.71)
GF Value™: CHF51.96 vs. price of CHF29.21 (43.8% below fair value)
Industry Position: 12.8% above the Consumer Packaged Goods median (#577 of 1990)
No single metric tells the full story. See the XSWX:GIS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
General Mills is a global packaged-food company that produces snacks, cereal, convenient meals, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, and Haagen-Dazs. In fiscal 2025, 81% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. Although most of General Mills' products are sold through retail stores to consumers, the company also sells products to the foodservice channel and the commercial baking industry.
62GF Score
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