General Mills (XSWX:GIS) Moat Score: 6/10 (As of Jun. 29, 2026)


XSWX:GIS General Mills Inc XSWX:GIS
62 GF Score
Price CHF29.21
GF Value CHF51.96
! 7 Warning Signs
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What is General Mills Moat Score?

General Mills XSWX:GIS +2.56% 62 Moat Score is 6 as of Jun. 29, 2026. GuruFocus rates XSWX:GIS with a GF Score™ of 62/100 and a GF Value™ of CHF51.96. The stock has 7 warning signs investors should review. Among 2,056 Consumer Packaged Goods companies, General Mills ranks better than 98.54% on this metric.

General Mills has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

General Mills has Narrow Moat: General Mills has a strong narrow moat due to its well-established brand strength, economies of scale, and superior distribution network. While it has customer loyalty and pricing power, it lacks the exclusive licenses or patents to qualify for a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes General Mills might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

General Mills  (XSWX:GIS) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

General Mills Moat Score Related Terms

XSWX:GIS vs HRL, MKC, JBS: Moat Score Comparison

For the Packaged Foods subindustry, General Mills's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

General Mills Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, General Mills's Moat Score distribution charts can be found below:

* The bar in red indicates where General Mills's Moat Score falls into.


XSWX:GIS
62GF Score
General Mills Inc XSWX:GIS
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
General Mills (XSWX:GIS) has a Moat Score of 6 as of Jun. 29, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, General Mills ranks #30 out of 2056 companies in the Consumer Packaged Goods industry, placing it in the top 1.5%.
Is General Mills' Moat Score too high?
General Mills' current Moat Score is 6. Based on the distribution chart, General Mills ranks #30 out of 2056 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, General Mills has a GF Score™ of 62/100, reflecting its overall financial health beyond just this single metric.
How does General Mills' Moat Score compare to HRL and MKC?
According to the Consumer Packaged Goods industry distribution chart, General Mills ranks #30 out of 2056 companies for Moat Score. This places General Mills in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. General Mills's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is General Mills stock overvalued right now?
General Mills (XSWX:GIS) has a current Moat Score of 6. The stock's GF Value™ is CHF51.96, compared to a current price of CHF29.21 — trading 43.8% below its estimated fair value. The current Moat Score is 6. General Mills' overall GF Score™ is 62/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For General Mills (XSWX:GIS), the current Moat Score is 6 as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is General Mills (XSWX:GIS) Overvalued in 2026?

Based on GuruFocus' analysis, General Mills stock appears to be undervalued. The current stock price of CHF29.21 is trading 43.8% below its estimated GF Value™ of CHF51.96.

Key valuation signals for XSWX:GIS:

  • Moat Score: 6
  • GF Value™: CHF51.96 vs. price of CHF29.21 (43.8% below fair value)
  • GF Score™: 62/100 with 7 warning signs

No single metric tells the full story. See the XSWX:GIS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

General Mills Business Description

Address Number One General Mills Boulevard, Minneapolis, MN, USA, 55426
General Mills is a global packaged-food company that produces snacks, cereal, convenient meals, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, and Haagen-Dazs. In fiscal 2025, 81% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. Although most of General Mills' products are sold through retail stores to consumers, the company also sells products to the foodservice channel and the commercial baking industry.
62GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF29.21
Price
CHF51.96
GF Value