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General MillsXSWX:GIS -0.46%52 Forward Rate of Return (Yacktman) % is 2.67% as of May. 2026, which is 74% below its 10-year median of 10.20. GuruFocus rates XSWX:GIS with a GF Score™ of 52/100 and a GF Value™ of CHF49.81. The stock has 6 warning signs investors should review. Among 1,402 Consumer Packaged Goods companies, General Mills ranks worse than 67.19% on this metric.
Yacktman defines forward rate of return as the normalized free cash flow yield plus real growth plus inflation. General Mills's forward rate of return for was 2.67%.
The historical rank and industry rank for General Mills's Forward Rate of Return (Yacktman) % or its related term are showing as below:
XSWX:GIS'
s Forward Rate of Return (Yacktman) % Range Over the Past 10 Years
Min: 1.09 Med: 10.2 Max: 14.46
Current: 1.38
During the past 13 years, General Mills's highest Forward Rate of Return was 14.46. The lowest was 1.09. And the median was 10.20.
XSWX:GIS's Forward Rate of Return (Yacktman) % is ranked worse than 67.19% of 1402
companies
in the Consumer Packaged Goods industry
Industry Median: 8.455
vs XSWX:GIS: 1.38
Unlike the Earnings Yield %, the Forward Rate of Return uses the normalized Free Cash Flow of the past five years, and considers growth. The forward rate of return can be thought of as the return that investors buying the stock today can expect from it in the future.
General Mills (XSWX:GIS) Forward Rate of Return (Yacktman) % Explanation
Unlike the Earnings Yield, the Forward Rate of Return uses the normalized Free Cash Flow of the past five years, and considers growth. The forward rate of return can be thought of as the return that investors buying the stock today can expect from it in the future.
For the growth part of the Forward Rate of Return calculation, GuruFocus uses the 5-year average growth rate of EBITDA per share as the growth rate, and the growth rate is always capped at 20%. For the Free Cash Flow we use per share data averaged over five years. The reason we use five years is to make it comparable to the growth rate.
Be Aware
In the Forward Rate of Return calculation, the growth rate is added directly to today's free cash flow yield. Therefore the calculation is reliable only if the company can grow at the same rate in the future as it did in the past. Investors should pay close attention to this when researching growth stocks. A more accurate measurement for return is Return on Capital.
General Mills Forward Rate of Return (Yacktman) % Related Terms
General Mills Forward Rate of Return (Yacktman) % Historical Data
* Premium members only.
The historical data trend for General Mills's Forward Rate of Return (Yacktman) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
General Mills Forward Rate of Return (Yacktman) % Chart
XSWX:GIS vs HRL, MKC, JBS: Forward Rate of Return (Yacktman) % Comparison
For the Packaged Foods subindustry, General Mills's Forward Rate of Return (Yacktman) %, along with its competitors' market caps and Forward Rate of Return (Yacktman) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
General Mills Forward Rate of Return (Yacktman) % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, General Mills's Forward Rate of Return (Yacktman) % distribution charts can be found below:
* The bar in red indicates where General Mills's Forward Rate of Return (Yacktman) % falls into.
General Mills Forward Rate of Return (Yacktman) % Calculation
Forward Rate of Return is a concept that Don Yacktman uses in his investment approach. Yacktman explained the forward rate of return concept in detail in his interview with GuruFocus. Yacktman defines forward rate of return as the normalized free cash flow yield plus real growth plus inflation. He said in the interview (March 2012, when the S&P 500 was at about 1400):
If the business is stable, this calculation is fairly straightforward. For instance, on the S&P 500 we would normalize earnings. We would then calculate what percentage of those earnings are not reinvested in the underlying businesses and are therefore free. Historically, for the S&P 500, this has been just under 50% of earnings. Currently, we expect the S&P to earn about 70 on a normalized basis, a number which is far below reported earnings due to our adjusting for record high profit margins. $70 X ½ / 1400 gives you a normalized free cash flow yield of approximately 2.5%.
The historical real growth rate of the S&P 500 (companies) is about 1.5%. Assuming an inflation rate of 2.5%, the forward rate of return on an investment in the S&P 500 is about 6.5% today (2.5% free cash flow yield plus 1.5% real growth plus 2.5% inflation).
General Mills's Forward Rate of Return of May. 2026 is
Forward Rate of Return
=
Normalized Free Cash Flow
/
Price
+
5-Year EBITDA Growth Rate
=
3.46933333
/
26.45
+
-0.1089
=
2.23 %
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Forward Rate of Return (Yacktman) % of 2.67% mean?
General Mills (XSWX:GIS) has a Forward Rate of Return (Yacktman) % of 2.67% as of May. 2026. Yacktman's forward rate of return equals the sum of normalized free-cash-flow yield plus earnings growth. View historical data on General Mills and its competitors. This is 74% below median its historical median of 10.20. Over the past decade, General Mills' Forward Rate of Return (Yacktman) % has ranged from 1.09 to 14.46. According to the industry distribution chart, General Mills ranks #942 out of 1402 companies in the Consumer Packaged Goods industry, placing it in the top 67.2%.
Is General Mills' Forward Rate of Return (Yacktman) % too high?
General Mills' current Forward Rate of Return (Yacktman) % of 2.67% is 74% below median its 10-year median of 10.20. Over the past 10 years, this metric has ranged from a low of 1.09 to a high of 14.46. The Consumer Packaged Goods industry median Forward Rate of Return (Yacktman) % is 8.46. General Mills' value of 2.67% is 68.4% below this industry median. Based on the distribution chart, General Mills ranks #942 out of 1402 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, General Mills has a GF Score™ of 52/100, reflecting its overall financial health beyond just this single metric.
How does General Mills' Forward Rate of Return (Yacktman) % compare to HRL and MKC?
According to the Consumer Packaged Goods industry distribution chart, General Mills ranks #942 out of 1402 companies for Forward Rate of Return (Yacktman) %. This places General Mills in the lower half of its industry. The industry median Forward Rate of Return (Yacktman) % is 8.46. General Mills' value of 2.67% is 68.4% below this benchmark. Historically, General Mills' own Forward Rate of Return (Yacktman) % has ranged from 1.09 to 14.46 over the past decade. While the company's 10-year median is 10.20 vs. the industry median of 8.46, General Mills has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Forward Rate of Return (Yacktman) % for a Consumer Packaged Goods company?
The median Forward Rate of Return (Yacktman) % among Consumer Packaged Goods companies is 8.46, based on 1,402 companies in the industry. Companies in the top quartile (top 25%) have a Forward Rate of Return (Yacktman) % significantly above this median, while those in the bottom quartile fall well below. However, Forward Rate of Return (Yacktman) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. General Mills's current Forward Rate of Return (Yacktman) % of 2.67% is 68.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Forward Rate of Return (Yacktman) % mean?
A high Forward Rate of Return (Yacktman) % can signal that a stock is expensive relative to its fundamentals. Yacktman's forward rate of return equals the sum of normalized free-cash-flow yield plus earnings growth. View historical data on General Mills and its competitors. For the Consumer Packaged Goods industry, the median Forward Rate of Return (Yacktman) % is 8.46 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. General Mills's current Forward Rate of Return (Yacktman) % is 2.67%, which is 74% below median its own 10-year median of 10.20. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is General Mills stock overvalued right now?
General Mills (XSWX:GIS) has a current Forward Rate of Return (Yacktman) % of 2.67%. The stock's GF Value™ is CHF49.81, compared to a current price of CHF31.28 — trading 37.2% below its estimated fair value. The current Forward Rate of Return (Yacktman) % is 2.67%, which is 74% below median its 10-year median of 10.20 and 68.4% below the Consumer Packaged Goods industry median of 8.46. General Mills' overall GF Score™ is 52/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Forward Rate of Return (Yacktman) % calculated?
Forward Rate of Return (Yacktman) % is calculated from a company's financial statements. For General Mills (XSWX:GIS), the current Forward Rate of Return (Yacktman) % is 2.67% as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is General Mills (XSWX:GIS) Overvalued in 2026?
Based on GuruFocus' analysis, General Mills stock appears to be undervalued.
The current stock price of CHF31.28 is trading 37.2% below its estimated GF Value™ of CHF49.81.
Key valuation signals for XSWX:GIS:
Forward Rate of Return (Yacktman) %: 2.67% (74% below median its 10-year median of 10.20)
GF Value™: CHF49.81 vs. price of CHF31.28 (37.2% below fair value)
Industry Position: 68.4% below the Consumer Packaged Goods median (#942 of 1402)
No single metric tells the full story. See the XSWX:GIS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
General Mills is a global packaged-food company that produces snacks, cereal, convenient meals, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, and Haagen-Dazs. In fiscal 2025, 81% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. Although most of General Mills' products are sold through retail stores to consumers, the company also sells products to the foodservice channel and the commercial baking industry.
52GF Score
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