MS&AD Insurance Group Holdings (MS&AD Insurance Group Holdings) Intangible Assets : $3,480 Mil (As of Dec. 2023)

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What is MS&AD Insurance Group Holdings Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. MS&AD Insurance Group Holdings's intangible assets for the quarter that ended in Dec. 2023 was $3,480 Mil.

MS&AD Insurance Group Holdings Intangible Assets Historical Data

The historical data trend for MS&AD Insurance Group Holdings's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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MS&AD Insurance Group Holdings Intangible Assets Chart

MS&AD Insurance Group Holdings Annual Data

Trend

Mar14

Mar15

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Mar18

Mar19

Mar20

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Mar23

Intangible Assets

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4,907.58

4,111.69

3,973.62

3,737.30

3,711.72

MS&AD Insurance Group Holdings Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Intangible Assets	Get a 7-Day Free Trial															3,373.99	3,711.72	3,490.78	3,436.40	3,479.57

MS&AD Insurance Group Holdings Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

MS&AD Insurance Group Holdings (OTCPK:MSADY) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

MS&AD Insurance Group Holdings Intangible Assets Related Terms

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MS&AD Insurance Group Holdings (MS&AD Insurance Group Holdings) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Financial Services » Insurance » MS&AD Insurance Group Holdings Inc (OTCPK:MSADY) » Definitions » Intangible Assets

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Traded in Other Exchanges

MSADF:USA 8725:Japan

Address

Yaesu First Financial Building, Yaesu 1-3-7, Chuo-ku, Tokyo, JPN, 103-0028

Website

http://www.ms-ad-hd.com

MS&AD is Japan's second-biggest nonlife insurer, trailing industry leader Tokio Marine in the scale of global operations although not in Japan. Like Tokio Marine and Sompo, MS&AD has grown into a second-tier presence in the domestic life insurance market since life and non-life insurance were mutually deregulated in 1996. Overseas, it is less focused on the U.S. market than its two Japanese rivals and more focused on emerging Asia, but its acquisition of Lloyd's syndicate Amlin in 2017 has increased its exposure to the European and North American markets. MS&AD has historical business connections with the Mitsui and Sumitomo groups (the 'MS' in the company name) and has a long-term partnership with Toyota Motor that is advantageous in acquiring auto insurance customers.