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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Electronic ArtsHAM:ERT +0.83%90 Intrinsic Value: DCF (Dividends Based) is €53.87 as of Jul. 19, 2026, which is 100% below its 10-year median of 3.26. GuruFocus rates HAM:ERT with a GF Score™ of 90/100 and a GF Value™ of €140.16. The stock has 5 warning signs investors should review. Among 36 Interactive Media companies, Electronic Arts ranks worse than 91.67% on this metric.
Note: Discounted Dividend model is only suitable for companies who have a consistant distribution history. If the company's dividends does not remain steady over a long period, results may not be accurate due to the low consistency. The model is also only suitable for predictable companies (Business Predictability Rank higher than 1-Star) with dividend payments. If the company's Predictability Rank is 1-Star or Not Rated, or if the company does not pay dividend, the data will not be stored into our database.
The historical rank and industry rank for Electronic Arts's Intrinsic Value: DCF (Dividends Based) or its related term are showing as below:
HAM:ERT'
s Price-to-DCF (Dividends Based) Range Over the Past 10 Years
Min: 0.98 Med: 3.26 Max: 3.76
Current: 3.39
During the past 13 years, the highest Price-to-Intrinsic-Value-DCF (Dividends Based) Ratio of Electronic Arts was 3.76. The lowest was 0.98. And the median was 3.26.
HAM:ERT's Price-to-DCF (Dividends Based) is ranked worse than 91.67% of 36
companies
in the Interactive Media industry
Industry Median: 1.01
vs HAM:ERT: 3.39
Electronic Arts (HAM:ERT) Intrinsic Value: DCF (Dividends Based) Explanation
What you need to know about Discounted Dividends model:
1. The Discounted Dividends model evaluates a company based on its future dividends distribution power
2. Dividend growth is taken into account; therefore a company with a higher dividend growth rate is worth more if everything else is the same.
3. Since we are projecting future growth, it is assumed that the company will grow at the same rate as it did during the past 10 years. Therefore this model works better for the companies with consistently steady dividends distributed.
4. The Discounted Dividends model works poorly for inconsistent dividends distributor like high growth companies.
5. Your expected return from the investment is a reasonable discount rate assumption.
6. A larger margin of safety should be required for companies with less dividends distributed.
Electronic Arts Intrinsic Value: DCF (Dividends Based) Related Terms
Electronic Arts Intrinsic Value: DCF (Dividends Based) Historical Data
* Premium members only.
The historical data trend for Electronic Arts's Intrinsic Value: DCF (Dividends Based) can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Electronic Arts Intrinsic Value: DCF (Dividends Based) Chart
For the Electronic Gaming & Multimedia subindustry, Electronic Arts's Price-to-DCF (Dividends Based), along with its competitors' market caps and Price-to-DCF (Dividends Based) data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Electronic Arts Price-to-DCF (Dividends Based) vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Electronic Arts's Price-to-DCF (Dividends Based) distribution charts can be found below:
* The bar in red indicates where Electronic Arts's Price-to-DCF (Dividends Based) falls into.
Electronic Arts Intrinsic Value: DCF (Dividends Based) Calculation
This is the intrinsic value calculated from the Discounted Dividend Model with default parameters. The calculation method is the same as Discounted Cash Flow model except adjusted dividend are used in the calculation instead of free cash flow. This is the default method of calculation with GuruFocus DCF calculator.
Usually a two-stage model is used in calculating the intrinsic value with discounted cash flow model. The first stage is called growth stage; the second is called the terminal stage. In the growth stage the company grows at a faster rate. Because it cannot grow at that rate forever, a lower rate is used for the terminal stage.
GuruFocus DDM calculator is a two-stage model. The default values are defined as:
1. Discount Rate: d = 11% A reasonable discount rate assumption should be at least the long term average return of the stock market, which can be estimated from risk free rate plus risk premium of stock market. GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate and rounded up to the nearest integer. It is updated daily. The current risk-free rate is 4.55%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default. Then we added a risk premium of 6% to get the estimated discount rate. Some investors use their expected rate of return, which is also reasonable. A typical discount rate can be anywhere between 6% - 20%.
2. Dividend Growth Rate in the growth stage: g1 = 13.30%
The Growth Rate in the growth stage is initially set as the default 10-Year Dividend Growth Rate. In cases where the 10-year growth rate is unavailable, it defaults to using the 5-Year Dividend Growth Rate. If both the 10-year and 5-year growth rates are unavailable, the system defaults to the 3-Year Dividend Growth Rate.
However, it's important to note that there is a growth rate range. If the calculated growth rate exceeds 20%, it will be capped at 20%. Conversely, if the calculated growth rate falls below 5%, it will be adjusted to 5% to maintain a reasonable range.
=>
Electronic Arts's average Dividend Growth Rate in the past
5 years was 13.30%,
which is between 5% and 20%. => GuruFocus defaults => Growth Rate: 13.30%
3. Years of Growth Stage: y1 = 10
4. Terminal Growth Rate: g2 = 4%
5. Dividends per Share: adjusted dividends per share = €2.7009. GuruFocus uses adjusted dividends per share by default to ensure that the valuation reflects the total value of the company, as the actual dividend is only a portion of the total value.
All of the default settings can be changed in the DCF calculator and the results are calculated automatically.
Electronic Arts's Intrinsic Value: DCF (Dividends Based) for today is calculated as:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Intrinsic Value: DCF (Dividends Based) of €53.87 mean?
Electronic Arts (HAM:ERT) has a Intrinsic Value: DCF (Dividends Based) of €53.87 as of Jul. 19, 2026. Intrinsic Value: DCF (Dividends Based) is the stock value based on a two-stage discounted dividend model. View historical data on Electronic Arts and its competitors. This is 1552% above median its historical median of 3.26. Over the past decade, Electronic Arts' Intrinsic Value: DCF (Dividends Based) has ranged from 0.98 to 3.76. According to the industry distribution chart, Electronic Arts ranks #33 out of 36 companies in the Interactive Media industry, placing it in the top 91.7%.
Is Electronic Arts' Intrinsic Value: DCF (Dividends Based) too high?
Electronic Arts' current Intrinsic Value: DCF (Dividends Based) of €53.87 is 1552% above median its 10-year median of 3.26. Over the past 10 years, this metric has ranged from a low of 0.98 to a high of 3.76. Based on the distribution chart, Electronic Arts ranks #33 out of 36 companies in the Interactive Media industry, which is in the bottom quartile relative to peers. Overall, Electronic Arts has a GF Score™ of 90/100, reflecting its overall financial health beyond just this single metric.
How does Electronic Arts' Intrinsic Value: DCF (Dividends Based) compare to TTWO and RBLX?
According to the Interactive Media industry distribution chart, Electronic Arts ranks #33 out of 36 companies for Intrinsic Value: DCF (Dividends Based). This places Electronic Arts in the lower half of its industry. The industry median Intrinsic Value: DCF (Dividends Based) is 1.01. Historically, Electronic Arts' own Intrinsic Value: DCF (Dividends Based) has ranged from 0.98 to 3.76 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: DCF (Dividends Based) for an Interactive Media company?
The median Intrinsic Value: DCF (Dividends Based) among Interactive Media companies is 1.01, based on 36 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: DCF (Dividends Based) significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: DCF (Dividends Based) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: DCF (Dividends Based) mean?
A high Intrinsic Value: DCF (Dividends Based) can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: DCF (Dividends Based) is the stock value based on a two-stage discounted dividend model. View historical data on Electronic Arts and its competitors. For the Interactive Media industry, the median Intrinsic Value: DCF (Dividends Based) is 1.01 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Electronic Arts's current Intrinsic Value: DCF (Dividends Based) is €53.87, which is 1552% above median its own 10-year median of 3.26. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Electronic Arts stock overvalued right now?
Electronic Arts (HAM:ERT) has a current Intrinsic Value: DCF (Dividends Based) of €53.87. The stock's GF Value™ is €140.16, compared to a current price of €182.50 — trading 30.2% above its estimated fair value. The current Intrinsic Value: DCF (Dividends Based) is €53.87, which is 1552% above median its 10-year median of 3.26. Electronic Arts' overall GF Score™ is 90/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: DCF (Dividends Based) calculated?
Intrinsic Value: DCF (Dividends Based) is calculated from a company's financial statements. For Electronic Arts (HAM:ERT), the current Intrinsic Value: DCF (Dividends Based) is €53.87 as of Jul. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Electronic Arts (HAM:ERT) Overvalued in 2026?
Based on GuruFocus' analysis, Electronic Arts stock appears to be overvalued.
The current stock price of €182.50 is trading 30.2% above its estimated GF Value™ of €140.16.
Key valuation signals for HAM:ERT:
Intrinsic Value: DCF (Dividends Based): €53.87 (1552% above median its 10-year median of 3.26)
GF Value™: €140.16 vs. price of €182.50 (30.2% above fair value)
No single metric tells the full story. See the HAM:ERT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Electronic Arts is one of the largest global developers and publishers of video games. Its most important franchises are the Madden NFL and FC soccer games, which it releases annually. In 2024, it also relaunched its American college football game. Other major franchises include Apex Legends, Battlefield, and The Sims. Typically, about three-quarters of the firm's sales are from in-game spending, with the remainder coming from initial game sales.
90GF Score
Get the complete analysis for HAM:ERT
Intrinsic Value: DCF (Dividends Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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