BBW (Build-A-Bear Workshop) Moat Score: 3/10 (As of Jul. 02, 2026)


BBW Build-A-Bear Workshop Inc BBW
70 GF Score
Price $30.56
GF Value $39.21
Valuation Modestly Undervalued
! 3 Warning Signs
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What is Build-A-Bear Workshop Moat Score?

Build-A-Bear Workshop BBW -0.16% 70 Moat Score is 3 as of Jul. 02, 2026. GuruFocus rates BBW with a GF Score™ of 70/100 and a GF Value™ of $39.21 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 1,118 Retail - Cyclical companies, Build-A-Bear Workshop ranks better than 84.26% on this metric.

Build-A-Bear Workshop has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

Build-A-Bear Workshop has No Moat: Build-A-Bear Workshop has limited market leadership and lacks significant customer switching costs or proprietary technology. The brand has some recognition, but not enough to create a durable competitive advantage. The company faces intense competition from other toy retailers, limiting its pricing power and market share.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Build-A-Bear Workshop might have No Moat - Very weak/transient advantages.

Build-A-Bear Workshop  (NYSE:BBW) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Build-A-Bear Workshop Moat Score Related Terms

BBW vs BNED, EVGO, FLWS: Moat Score Comparison

For the Specialty Retail subindustry, Build-A-Bear Workshop's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Build-A-Bear Workshop Moat Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Build-A-Bear Workshop's Moat Score distribution charts can be found below:

* The bar in red indicates where Build-A-Bear Workshop's Moat Score falls into.


BBW
70GF Score
Build-A-Bear Workshop Inc BBW
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
Build-A-Bear Workshop (BBW) has a Moat Score of 3 as of Jul. 02, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Build-A-Bear Workshop ranks #176 out of 1118 companies in the Retail - Cyclical industry, placing it in the top 15.7%.
Is Build-A-Bear Workshop's Moat Score too high?
Build-A-Bear Workshop's current Moat Score is 3. Based on the distribution chart, Build-A-Bear Workshop ranks #176 out of 1118 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Build-A-Bear Workshop has a GF Score™ of 70/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Build-A-Bear Workshop's Moat Score compare to BNED and EVGO?
According to the Retail - Cyclical industry distribution chart, Build-A-Bear Workshop ranks #176 out of 1118 companies for Moat Score. This places Build-A-Bear Workshop in the top 16% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Retail - Cyclical company?
A good Moat Score depends on the Retail - Cyclical industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Build-A-Bear Workshop's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Build-A-Bear Workshop stock overvalued right now?
Based on GuruFocus' analysis, Build-A-Bear Workshop (BBW) is currently considered Modestly Undervalued. The stock's GF Value™ is $39.21, compared to a current price of $30.56 — trading 22.1% below its estimated fair value. The current Moat Score is 3. Build-A-Bear Workshop's overall GF Score™ is 70/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Build-A-Bear Workshop (BBW), the current Moat Score is 3 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Build-A-Bear Workshop (BBW) Overvalued in 2026?

Based on GuruFocus' analysis, Build-A-Bear Workshop stock appears to be undervalued. The current stock price of $30.56 is trading 22.1% below its estimated GF Value™ of $39.21. GuruFocus considers Build-A-Bear Workshop to be Modestly Undervalued.

Key valuation signals for BBW:

  • Moat Score: 3
  • GF Value™: $39.21 vs. price of $30.56 (22.1% below fair value)
  • GF Score™: 70/100 with 3 warning signs

No single metric tells the full story. See the BBW stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Build-A-Bear Workshop Business Description

Other Exchanges FPW:Germany
Address 415 South 18th Street, St. Louis, MO, USA, 63103
Build-A-Bear Workshop Inc is a U.S.-based specialty retailer of customized stuffed animals and related products. The company operates through three segments: Direct-to-consumer segment with key revenue, includes the operating activities of corporately-managed locations and other retail delivery operations in the U.S., Canada, U.K., Ireland, and two e-commerce sites, the international franchising segment includes royalties and product and fixture sales from other international operations under franchise agreements, and the commercial segment includes the transactions with other businesses, mainly comprised of licensing the intellectual properties for third-party use and wholesale activities.
70GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$30.56
Price
$39.21
GF Value