BBW (Build-A-Bear Workshop) ROCE %: 37.08% (As of Apr. 2026)

What is Build-A-Bear Workshop ROCE %?

Build-A-Bear Workshop BBW +5.92% 70 ROCE % is 37.08% as of Apr. 2026. GuruFocus rates BBW with a GF Score™ of 70/100 and a GF Value™ of $39.17 (Modestly Undervalued). The stock has 3 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Build-A-Bear Workshop's annualized ROCE % for the quarter that ended in Apr. 2026 was 37.08%.

Build-A-Bear Workshop (NYSE:BBW) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Build-A-Bear Workshop ROCE % Related Terms

Build-A-Bear Workshop ROCE % Historical Data

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The historical data trend for Build-A-Bear Workshop's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Build-A-Bear Workshop ROCE % Chart

Build-A-Bear Workshop Annual Data

Trend

Dec16

Dec17

Jan19

Jan20

Jan21

Jan22

Jan23

Jan24

Jan25

Jan26

ROCE %

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29.74

35.54

35.52

33.21

28.55

Build-A-Bear Workshop Quarterly Data
	Jul21	Oct21	Jan22	Apr22	Jul22	Oct22	Jan23	Apr23	Jul23	Oct23	Jan24	Apr24	Jul24	Oct24	Jan25	Apr25	Jul25	Oct25	Jan26	Apr26
ROCE %	Get a 7-Day Free Trial															35.86	26.27	17.51	34.35	37.08

70GF Score

Build-A-Bear Workshop Inc BBW

ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.

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Build-A-Bear Workshop ROCE % Calculation

Build-A-Bear Workshop's annualized ROCE % for the fiscal year that ended in Jan. 2026 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Jan. 2026 )		(A: Jan. 2025 )		(A: Jan. 2026 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Jan. 2026 )		(A: Jan. 2025 )		(A: Jan. 2026 )
	=	66.426	/	( ( (289.956 - 79.394)	+	(345.453 - 90.626) )	/ 2 )
	=	66.426	/	( (210.562	+	254.827)	/ 2 )
	=	66.426	/	232.6945
	=	28.55 %

Build-A-Bear Workshop's ROCE % of for the quarter that ended in Apr. 2026 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Apr. 2026 )		(Q: Jan. 2026 )		(Q: Apr. 2026 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Apr. 2026 )		(Q: Jan. 2026 )		(Q: Apr. 2026 )
	=	94.984	/	( ( (345.453 - 90.626)	+	(354.085 - 96.604) )	/ 2 )
	=	94.984	/	( ( 254.827	+	257.481 )	/ 2 )
	=	94.984	/	256.154
	=	37.08 %

(1) Note: The EBIT data used here is four times the quarterly (Apr. 2026) EBIT data.

Frequently Asked Questions Learn more about ROCE % →

What does a ROCE % of 37.08% mean?

Build-A-Bear Workshop (BBW) has a ROCE % of 37.08% as of Apr. 2026.

Is Build-A-Bear Workshop's ROCE % too high?

Build-A-Bear Workshop's current ROCE % is 37.08%. The Retail - Cyclical industry median ROCE % is 7.58. Build-A-Bear Workshop's value of 37.08% is 389.2% above this industry median. Overall, Build-A-Bear Workshop has a GF Score™ of 70/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.

How does Build-A-Bear Workshop's ROCE % compare to BNED and EVGO?

Build-A-Bear Workshop's ROCE % of 37.08% can be compared against companies in the Retail - Cyclical industry. The industry median ROCE % is 7.58. Build-A-Bear Workshop's value of 37.08% is 389.2% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good ROCE % for a Retail - Cyclical company?

The median ROCE % among Retail - Cyclical companies is 7.58, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Build-A-Bear Workshop's current ROCE % of 37.08% is 389.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high ROCE % mean?

A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Retail - Cyclical industry, the median ROCE % is 7.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Build-A-Bear Workshop's current ROCE % is 37.08%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is Build-A-Bear Workshop stock overvalued right now?

Based on GuruFocus' analysis, Build-A-Bear Workshop (BBW) is currently considered Modestly Undervalued. The stock's GF Value™ is $39.17, compared to a current price of $32.58 — trading 16.8% below its estimated fair value. The current ROCE % is 37.08% and 389.2% above the Retail - Cyclical industry median of 7.58. Build-A-Bear Workshop's overall GF Score™ is 70/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is ROCE % calculated?

ROCE % is calculated from a company's financial statements. For Build-A-Bear Workshop (BBW), the current ROCE % is 37.08% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Build-A-Bear Workshop (BBW) Overvalued in 2026?

Based on GuruFocus' analysis, Build-A-Bear Workshop stock appears to be undervalued. The current stock price of $32.58 is trading 16.8% below its estimated GF Value™ of $39.17. GuruFocus considers Build-A-Bear Workshop to be Modestly Undervalued.

Key valuation signals for BBW:

ROCE %: 37.08%
GF Value™: $39.17 vs. price of $32.58 (16.8% below fair value)
GF Score™: 70/100 with 3 warning signs
Industry Position: 389.2% above the Retail - Cyclical median

No single metric tells the full story. See the BBW stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Build-A-Bear Workshop Business Description

Industry Consumer Cyclical Retail - Cyclical

Comparable Companies BNED EVGO FLWS BWMX CHPT ONEW HTLM HZO GRWG BARK TSX:ATD XJAM:ASBH CASY WSM ULTA DKS SHSE:601888 TSCO BBY ADX:ADNOCDIST

Other Exchanges FPW:Germany

Address 415 South 18th Street, St. Louis, MO, USA, 63103

Website https://www.buildabear.com

Build-A-Bear Workshop Inc is a U.S.-based specialty retailer of customized stuffed animals and related products. The company operates through three segments: Direct-to-consumer segment with key revenue, includes the operating activities of corporately-managed locations and other retail delivery operations in the U.S., Canada, U.K., Ireland, and two e-commerce sites, the international franchising segment includes royalties and product and fixture sales from other international operations under franchise agreements, and the commercial segment includes the transactions with other businesses, mainly comprised of licensing the intellectual properties for third-party use and wholesale activities.

70GF Score

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$32.58

Price

$39.17

GF Value

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