Build-A-Bear WorkshopBBW +10.50%70 3-Year ROIIC % is 4.15 as of Jan. 2026, which is 155% above its 10-year median of 1.63. GuruFocus rates BBW with a GF Score™ of 70/100 and a GF Value™ of $39.29 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 1,057 Retail - Cyclical companies, Build-A-Bear Workshop ranks worse than 50.99% on this metric.
3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year.
Build-A-Bear Workshop's 3-Year ROIIC % for the quarter that ended in Jan. 2026 was 4.15%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Build-A-Bear Workshop's 3-Year ROIIC % or its related term are showing as below:
BBW's 3-Year ROIIC % is ranked worse than 50.99% of 1057
companies
in the Retail - Cyclical industry
Industry Median: 4.82
vs BBW: 4.15
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Build-A-Bear Workshop 3-Year ROIIC % Related Terms
Build-A-Bear Workshop 3-Year ROIIC % Historical Data
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The historical data trend for Build-A-Bear Workshop's 3-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BBW vs BNED, EVGO, FLWS: 3-Year ROIIC % Comparison
For the Specialty Retail subindustry, Build-A-Bear Workshop's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Build-A-Bear Workshop 3-Year ROIIC % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Build-A-Bear Workshop's 3-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Build-A-Bear Workshop's 3-Year ROIIC % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Build-A-Bear Workshop (BBW) has a 3-Year ROIIC % of 4.15 as of Jan. 2026. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Build-A-Bear Workshop and its competitors. This is 155% above median its historical median of 1.63. According to the industry distribution chart, Build-A-Bear Workshop ranks #539 out of 1057 companies in the Retail - Cyclical industry, placing it in the top 51%.
Is Build-A-Bear Workshop's 3-Year ROIIC % too high?
Build-A-Bear Workshop's current 3-Year ROIIC % of 4.15 is 155% above median its 10-year median of 1.63. The Retail - Cyclical industry median 3-Year ROIIC % is 4.82. Build-A-Bear Workshop's value of 4.15 is 13.9% below this industry median. Based on the distribution chart, Build-A-Bear Workshop ranks #539 out of 1057 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Build-A-Bear Workshop has a GF Score™ of 70/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Build-A-Bear Workshop's 3-Year ROIIC % compare to BNED and EVGO?
According to the Retail - Cyclical industry distribution chart, Build-A-Bear Workshop ranks #539 out of 1057 companies for 3-Year ROIIC %. This places Build-A-Bear Workshop in the lower half of its industry. The industry median 3-Year ROIIC % is 4.82. Build-A-Bear Workshop's value of 4.15 is 13.9% below this benchmark. While the company's 10-year median is 1.63 vs. the industry median of 4.82, Build-A-Bear Workshop has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year ROIIC % for a Retail - Cyclical company?
The median 3-Year ROIIC % among Retail - Cyclical companies is 4.82, based on 1,057 companies in the industry. Companies in the top quartile (top 25%) have a 3-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 3-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Build-A-Bear Workshop's current 3-Year ROIIC % of 4.15 is 13.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year ROIIC % mean?
A high 3-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Build-A-Bear Workshop and its competitors. For the Retail - Cyclical industry, the median 3-Year ROIIC % is 4.82 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Build-A-Bear Workshop's current 3-Year ROIIC % is 4.15, which is 155% above median its own 10-year median of 1.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Build-A-Bear Workshop stock overvalued right now?
Based on GuruFocus' analysis, Build-A-Bear Workshop (BBW) is currently considered Modestly Undervalued. The stock's GF Value™ is $39.29, compared to a current price of $34.42 — trading 12.4% below its estimated fair value. The current 3-Year ROIIC % is 4.15, which is 155% above median its 10-year median of 1.63 and 13.9% below the Retail - Cyclical industry median of 4.82. Build-A-Bear Workshop's overall GF Score™ is 70/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year ROIIC % calculated?
3-Year ROIIC % is calculated from a company's financial statements. For Build-A-Bear Workshop (BBW), the current 3-Year ROIIC % is 4.15 as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Build-A-Bear Workshop (BBW) Overvalued in 2026?
Based on GuruFocus' analysis, Build-A-Bear Workshop stock appears to be undervalued.
The current stock price of $34.42 is trading 12.4% below its estimated GF Value™ of $39.29.
GuruFocus considers Build-A-Bear Workshop to be Modestly Undervalued.
Key valuation signals for BBW:
3-Year ROIIC %: 4.15 (155% above median its 10-year median of 1.63)
GF Value™: $39.29 vs. price of $34.42 (12.4% below fair value)
Industry Position: 13.9% below the Retail - Cyclical median (#539 of 1057)
No single metric tells the full story. See the BBW stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Build-A-Bear Workshop Inc is a U.S.-based specialty retailer of customized stuffed animals and related products. The company operates through three segments: Direct-to-consumer segment with key revenue, includes the operating activities of corporately-managed locations and other retail delivery operations in the U.S., Canada, U.K., Ireland, and two e-commerce sites, the international franchising segment includes royalties and product and fixture sales from other international operations under franchise agreements, and the commercial segment includes the transactions with other businesses, mainly comprised of licensing the intellectual properties for third-party use and wholesale activities.
70GF Score
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