ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Build-A-Bear Workshop's annualized return on capital (ROC %) for the quarter that ended in Apr. 2026 was 26.22%.
As of today (2026-06-25), Build-A-Bear Workshop's WACC % is 7.21%. Build-A-Bear Workshop's ROC % is 21.27% (calculated using TTM income statement data).
Build-A-Bear Workshop generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Build-A-Bear Workshop's WACC % is 7.21%. Build-A-Bear Workshop's ROC % is 21.27% (calculated using TTM income statement data).
Build-A-Bear Workshop generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is four times the quarterly (Apr. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Build-A-Bear Workshop (BBW) has a ROC % of 26.22% as of Apr. 2026. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Build-A-Bear Workshop and its competitors.
Is Build-A-Bear Workshop's ROC % too high?
Build-A-Bear Workshop's current ROC % is 26.22%. The Retail - Cyclical industry median ROC % is 4.37. Build-A-Bear Workshop's value of 26.22% is 500% above this industry median. Overall, Build-A-Bear Workshop has a GF Score™ of 70/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Build-A-Bear Workshop's ROC % compare to BNED and EVGO?
Build-A-Bear Workshop's ROC % of 26.22% can be compared against companies in the Retail - Cyclical industry. The industry median ROC % is 4.37. Build-A-Bear Workshop's value of 26.22% is 500% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Retail - Cyclical company?
The median ROC % among Retail - Cyclical companies is 4.37, based on 1,113 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Build-A-Bear Workshop's current ROC % of 26.22% is 500% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Build-A-Bear Workshop and its competitors. For the Retail - Cyclical industry, the median ROC % is 4.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Build-A-Bear Workshop's current ROC % is 26.22%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Build-A-Bear Workshop stock overvalued right now?
Based on GuruFocus' analysis, Build-A-Bear Workshop (BBW) is currently considered Modestly Undervalued. The stock's GF Value™ is $39.17, compared to a current price of $32.58 — trading 16.8% below its estimated fair value. The current ROC % is 26.22% and 500% above the Retail - Cyclical industry median of 4.37. Build-A-Bear Workshop's overall GF Score™ is 70/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Build-A-Bear Workshop (BBW), the current ROC % is 26.22% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Build-A-Bear Workshop (BBW) Overvalued in 2026?
Based on GuruFocus' analysis, Build-A-Bear Workshop stock appears to be undervalued.
The current stock price of $32.58 is trading 16.8% below its estimated GF Value™ of $39.17.
GuruFocus considers Build-A-Bear Workshop to be Modestly Undervalued.
Key valuation signals for BBW:
ROC %: 26.22%
GF Value™: $39.17 vs. price of $32.58 (16.8% below fair value)
Industry Position: 500% above the Retail - Cyclical median
No single metric tells the full story. See the BBW stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Build-A-Bear Workshop Inc is a U.S.-based specialty retailer of customized stuffed animals and related products. The company operates through three segments: Direct-to-consumer segment with key revenue, includes the operating activities of corporately-managed locations and other retail delivery operations in the U.S., Canada, U.K., Ireland, and two e-commerce sites, the international franchising segment includes royalties and product and fixture sales from other international operations under franchise agreements, and the commercial segment includes the transactions with other businesses, mainly comprised of licensing the intellectual properties for third-party use and wholesale activities.
70GF Score
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