Rojukiss International PCL (BKK:KISS) Moat Score: 0/10 (As of Jul. 25, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BKK:KISS Rojukiss International PCL BKK:KISS
95 GF Score
Price ฿3.70
GF Value ฿5.45
Valuation Significantly Undervalued
! 8 Warning Signs
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What is Rojukiss International PCL Moat Score?

Rojukiss International PCL has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

Rojukiss International PCL has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Rojukiss International PCL might have No Moat - No discernible moat.

Rojukiss International PCL  (BKK:KISS) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Rojukiss International PCL Moat Score Related Terms

BKK:KISS
95GF Score
Rojukiss International PCL BKK:KISS
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Rojukiss International PCL (BKK:KISS) Overvalued in 2026?

Based on GuruFocus' analysis, Rojukiss International PCL stock appears to be undervalued. The current stock price of ฿3.70 is trading 32.1% below its estimated GF Value™ of ฿5.45. GuruFocus considers Rojukiss International PCL to be Significantly Undervalued.

Key valuation signals for BKK:KISS:

  • Moat Score: 0
  • GF Value™: ฿5.45 vs. price of ฿3.70 (32.1% below fair value)
  • GF Score™: 95/100 with 8 warning signs

No single metric tells the full story. See the BKK:KISS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Rojukiss International PCL Business Description

Address Rama 9 Road, 100/8, 100/51-54 Wongwanit Complex B, 12th and 19th Floor, Huai Khwang Subdistrict, Huai Khwang District, Bangkok, THA, 10310
Rojukiss International PCL operates in the cosmetic business. It is engaged in the distribution of skincare and cosmetics under many trademarks. Distribution of pharmaceutical and medical products. Distribution of skincare and food supplements in many brands. It offers products under the brands Rojukiss, PhDerma, Wonder Herb, and Sis2Sis. Geographically, the operations are in two segments: Domestic and Overseas, and the majority of its revenues is generated from the Domestic region.
95GF Score

Get the complete analysis for BKK:KISS

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿3.70
Price
฿5.45
GF Value