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Rojukiss International PCLBKK:KISS +0.54%95 ROA % is 13.76% as of Mar. 2026, which is 9% above its 10-year median of 12.66. GuruFocus rates BKK:KISS with a GF Score™ of 95/100 and a GF Value™ of ฿5.45 (Significantly Undervalued). The stock has 8 warning signs investors should review. Among 1,993 Consumer Packaged Goods companies, Rojukiss International PCL ranks better than 90.97% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Rojukiss International PCL's annualizedNet Income for the quarter that ended in Mar. 2026 was ฿184 Mil.
Rojukiss International PCL's average Total Assets over the quarter that ended in Mar. 2026 was ฿1,335 Mil. Therefore, Rojukiss International PCL's annualized ROA % for the quarter that ended in Mar. 2026 was 13.76%.
The historical rank and industry rank for Rojukiss International PCL's ROA % or its related term are showing as below:
BKK:KISS'
s ROA % Range Over the Past 10 Years
Min: 9.73 Med: 12.66 Max: 24.97
Current: 13.7
During the past 9 years, Rojukiss International PCL's highest ROA % was 24.97%. The lowest was 9.73%. And the median was 12.66%.
BKK:KISS's ROA % is ranked better than 90.97% of 1993
companies
in the Consumer Packaged Goods industry
Industry Median: 3.31
vs BKK:KISS: 13.70
Rojukiss International PCL (BKK:KISS) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Rojukiss International PCL's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rojukiss International PCL ROA % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Rojukiss International PCL's ROA % distribution charts can be found below:
* The bar in red indicates where Rojukiss International PCL's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Rojukiss International PCL (BKK:KISS) has a ROA % of 13.76% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Rojukiss International PCL and its competitors. This is near median its historical median of 12.66. Over the past decade, Rojukiss International PCL's ROA % has ranged from 9.73 to 24.97. According to the industry distribution chart, Rojukiss International PCL ranks #180 out of 1993 companies in the Consumer Packaged Goods industry, placing it in the top 9%.
Is Rojukiss International PCL's ROA % too high?
Rojukiss International PCL's current ROA % of 13.76% is near median its 10-year median of 12.66. Over the past 10 years, this metric has ranged from a low of 9.73 to a high of 24.97. The Consumer Packaged Goods industry median ROA % is 3.31. Rojukiss International PCL's value of 13.76% is 315.7% above this industry median. Based on the distribution chart, Rojukiss International PCL ranks #180 out of 1993 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Rojukiss International PCL has a GF Score™ of 95/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rojukiss International PCL's ROA % compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Rojukiss International PCL ranks #180 out of 1993 companies for ROA %. This places Rojukiss International PCL in the top 9% of its industry — outperforming the majority of peers. The industry median ROA % is 3.31. Rojukiss International PCL's value of 13.76% is 315.7% above this benchmark. Historically, Rojukiss International PCL's own ROA % has ranged from 9.73 to 24.97 over the past decade. While the company's 10-year median is 12.66 vs. the industry median of 3.31, Rojukiss International PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Consumer Packaged Goods company?
The median ROA % among Consumer Packaged Goods companies is 3.31, based on 1,993 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rojukiss International PCL's current ROA % of 13.76% is 315.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Rojukiss International PCL and its competitors. For the Consumer Packaged Goods industry, the median ROA % is 3.31 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rojukiss International PCL's current ROA % is 13.76%, which is near median its own 10-year median of 12.66. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rojukiss International PCL stock overvalued right now?
Based on GuruFocus' analysis, Rojukiss International PCL (BKK:KISS) is currently considered Significantly Undervalued. The stock's GF Value™ is ฿5.45, compared to a current price of ฿3.70 — trading 32.1% below its estimated fair value. The current ROA % is 13.76%, which is near median its 10-year median of 12.66 and 315.7% above the Consumer Packaged Goods industry median of 3.31. Rojukiss International PCL's overall GF Score™ is 95/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Rojukiss International PCL (BKK:KISS), the current ROA % is 13.76% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rojukiss International PCL (BKK:KISS) Overvalued in 2026?
Based on GuruFocus' analysis, Rojukiss International PCL stock appears to be undervalued.
The current stock price of ฿3.70 is trading 32.1% below its estimated GF Value™ of ฿5.45.
GuruFocus considers Rojukiss International PCL to be Significantly Undervalued.
Key valuation signals for BKK:KISS:
ROA %: 13.76% (near median its 10-year median of 12.66)
GF Value™: ฿5.45 vs. price of ฿3.70 (32.1% below fair value)
Industry Position: 315.7% above the Consumer Packaged Goods median (#180 of 1993)
No single metric tells the full story. See the BKK:KISS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rojukiss International PCL operates in the cosmetic business. It is engaged in the distribution of skincare and cosmetics under many trademarks. Distribution of pharmaceutical and medical products. Distribution of skincare and food supplements in many brands. It offers products under the brands Rojukiss, PhDerma, Wonder Herb, and Sis2Sis. Geographically, the operations are in two segments: Domestic and Overseas, and the majority of its revenues is generated from the Domestic region.
95GF Score
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