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ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Rojukiss International PCL's annualized ROCE % for the quarter that ended in Mar. 2026 was 22.85%.
Rojukiss International PCL (BKK:KISS) ROCE % Explanation
ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.
Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
(1) Note:
The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rojukiss International PCL (BKK:KISS) has a ROCE % of 22.85% as of Mar. 2026.
Is Rojukiss International PCL's ROCE % too high?
Rojukiss International PCL's current ROCE % is 22.85%. The Consumer Packaged Goods industry median ROCE % is 8.88. Rojukiss International PCL's value of 22.85% is 157.3% above this industry median. Overall, Rojukiss International PCL has a GF Score™ of 95/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rojukiss International PCL's ROCE % compare to PG and CL?
Rojukiss International PCL's ROCE % of 22.85% can be compared against companies in the Consumer Packaged Goods industry. The industry median ROCE % is 8.88. Rojukiss International PCL's value of 22.85% is 157.3% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Consumer Packaged Goods company?
The median ROCE % among Consumer Packaged Goods companies is 8.88, based on 1,942 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rojukiss International PCL's current ROCE % of 22.85% is 157.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Consumer Packaged Goods industry, the median ROCE % is 8.88 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rojukiss International PCL's current ROCE % is 22.85%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rojukiss International PCL stock overvalued right now?
Based on GuruFocus' analysis, Rojukiss International PCL (BKK:KISS) is currently considered Significantly Undervalued. The stock's GF Value™ is ฿5.45, compared to a current price of ฿3.70 — trading 32.1% below its estimated fair value. The current ROCE % is 22.85% and 157.3% above the Consumer Packaged Goods industry median of 8.88. Rojukiss International PCL's overall GF Score™ is 95/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Rojukiss International PCL (BKK:KISS), the current ROCE % is 22.85% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rojukiss International PCL (BKK:KISS) Overvalued in 2026?
Based on GuruFocus' analysis, Rojukiss International PCL stock appears to be undervalued.
The current stock price of ฿3.70 is trading 32.1% below its estimated GF Value™ of ฿5.45.
GuruFocus considers Rojukiss International PCL to be Significantly Undervalued.
Key valuation signals for BKK:KISS:
ROCE %: 22.85%
GF Value™: ฿5.45 vs. price of ฿3.70 (32.1% below fair value)
Industry Position: 157.3% above the Consumer Packaged Goods median
No single metric tells the full story. See the BKK:KISS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rojukiss International PCL operates in the cosmetic business. It is engaged in the distribution of skincare and cosmetics under many trademarks. Distribution of pharmaceutical and medical products. Distribution of skincare and food supplements in many brands. It offers products under the brands Rojukiss, PhDerma, Wonder Herb, and Sis2Sis. Geographically, the operations are in two segments: Domestic and Overseas, and the majority of its revenues is generated from the Domestic region.
95GF Score
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