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Rojukiss International PCLBKK:KISS +0.54%95 ROE % is 17.82% as of Mar. 2026, which is 5% above its 10-year median of 16.91. GuruFocus rates BKK:KISS with a GF Score™ of 95/100 and a GF Value™ of ฿5.45 (Significantly Undervalued). The stock has 8 warning signs investors should review. Among 1,923 Consumer Packaged Goods companies, Rojukiss International PCL ranks better than 81.28% on this metric.
The historical rank and industry rank for Rojukiss International PCL's ROE % or its related term are showing as below:
BKK:KISS'
s ROE % Range Over the Past 10 Years
Min: 13.06 Med: 16.91 Max: 49.08
Current: 17.33
During the past 9 years, Rojukiss International PCL's highest ROE % was 49.08%. The lowest was 13.06%. And the median was 16.91%.
BKK:KISS's ROE % is ranked better than 81.28% of 1923
companies
in the Consumer Packaged Goods industry
Industry Median: 6.81
vs BKK:KISS: 17.33
Rojukiss International PCL (BKK:KISS) ROE % Explanation
ROE % measures the rate of return on the ownership interest (shareholder's equity) of the common stock owners. It measures a firm's efficiency at generating profits from every unit of shareholders' equity (also known as net assets or assets minus liabilities). ROE % shows how well a company uses investment funds to generate earnings growth. ROE %s between 15% and 20% are considered desirable.
The factors that affect a company's ROE % can be illustrated with the three-step DuPont Analysis:
Note:
The net income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data. The same rule applies to Pre-Tax Income and Operating Income.
* In the five-step DuPont Analysis, Operating Income is only available for non-financial companies. Thus, for Insurance companies, we use EBIT as a substitution of Operating Income. For Banks, both Operating Income and EBIT is unavailable. Thus we combined Interest Burden and Operating Margin % into Pretax Margin %, and the DuPont Analysis is divided into four components instead.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Net Income is used.
Because a company can increase its ROE % by having more financial leverage, it is important to watch the equity multiplier when investing in high ROE % companies. Like ROA %, ROE % is calculated with only 12 months data. Fluctuations in company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Asset light businesses require very few assets to generate very high earnings. Their ROE %s can be extremely high.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Rojukiss International PCL's ROE %, along with its competitors' market caps and ROE % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rojukiss International PCL ROE % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Rojukiss International PCL's ROE % distribution charts can be found below:
* The bar in red indicates where Rojukiss International PCL's ROE % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROE %, the net income of the last fiscal year and the average total shareholder equity over the fiscal year are used. In calculating the quarterly data,
the net income data used here is four times the quarterly (Mar. 2026) net income data.
ROE % is displayed in the 30-year financial page.
Rojukiss International PCL (BKK:KISS) has a ROE % of 17.82% as of Mar. 2026. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on Rojukiss International PCL and its competitors. This is near median its historical median of 16.91. Over the past decade, Rojukiss International PCL's ROE % has ranged from 13.06 to 49.08. According to the industry distribution chart, Rojukiss International PCL ranks #360 out of 1923 companies in the Consumer Packaged Goods industry, placing it in the top 18.7%.
Is Rojukiss International PCL's ROE % too high?
Rojukiss International PCL's current ROE % of 17.82% is near median its 10-year median of 16.91. Over the past 10 years, this metric has ranged from a low of 13.06 to a high of 49.08. The Consumer Packaged Goods industry median ROE % is 6.81. Rojukiss International PCL's value of 17.82% is 161.7% above this industry median. Based on the distribution chart, Rojukiss International PCL ranks #360 out of 1923 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Rojukiss International PCL has a GF Score™ of 95/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rojukiss International PCL's ROE % compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Rojukiss International PCL ranks #360 out of 1923 companies for ROE %. This places Rojukiss International PCL in the top 19% of its industry — outperforming the majority of peers. The industry median ROE % is 6.81. Rojukiss International PCL's value of 17.82% is 161.7% above this benchmark. Historically, Rojukiss International PCL's own ROE % has ranged from 13.06 to 49.08 over the past decade. While the company's 10-year median is 16.91 vs. the industry median of 6.81, Rojukiss International PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROE % for a Consumer Packaged Goods company?
The median ROE % among Consumer Packaged Goods companies is 6.81, based on 1,923 companies in the industry. Companies in the top quartile (top 25%) have a ROE % significantly above this median, while those in the bottom quartile fall well below. However, ROE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rojukiss International PCL's current ROE % of 17.82% is 161.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROE % mean?
A high ROE % can signal that a stock is expensive relative to its fundamentals. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on Rojukiss International PCL and its competitors. For the Consumer Packaged Goods industry, the median ROE % is 6.81 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rojukiss International PCL's current ROE % is 17.82%, which is near median its own 10-year median of 16.91. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rojukiss International PCL stock overvalued right now?
Based on GuruFocus' analysis, Rojukiss International PCL (BKK:KISS) is currently considered Significantly Undervalued. The stock's GF Value™ is ฿5.45, compared to a current price of ฿3.70 — trading 32.1% below its estimated fair value. The current ROE % is 17.82%, which is near median its 10-year median of 16.91 and 161.7% above the Consumer Packaged Goods industry median of 6.81. Rojukiss International PCL's overall GF Score™ is 95/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROE % calculated?
ROE % is calculated from a company's financial statements. For Rojukiss International PCL (BKK:KISS), the current ROE % is 17.82% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rojukiss International PCL (BKK:KISS) Overvalued in 2026?
Based on GuruFocus' analysis, Rojukiss International PCL stock appears to be undervalued.
The current stock price of ฿3.70 is trading 32.1% below its estimated GF Value™ of ฿5.45.
GuruFocus considers Rojukiss International PCL to be Significantly Undervalued.
Key valuation signals for BKK:KISS:
ROE %: 17.82% (near median its 10-year median of 16.91)
GF Value™: ฿5.45 vs. price of ฿3.70 (32.1% below fair value)
Industry Position: 161.7% above the Consumer Packaged Goods median (#360 of 1923)
No single metric tells the full story. See the BKK:KISS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rojukiss International PCL operates in the cosmetic business. It is engaged in the distribution of skincare and cosmetics under many trademarks. Distribution of pharmaceutical and medical products. Distribution of skincare and food supplements in many brands. It offers products under the brands Rojukiss, PhDerma, Wonder Herb, and Sis2Sis. Geographically, the operations are in two segments: Domestic and Overseas, and the majority of its revenues is generated from the Domestic region.
95GF Score
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