PROG Holdings (FRA:AZD) Moat Score: 4/10 (As of Jul. 09, 2026)


FRA:AZD PROG Holdings Inc FRA:AZD
89 GF Score
Price €38.40
GF Value €35.65
Valuation Fairly Valued
! 8 Warning Signs
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What is PROG Holdings Moat Score?

PROG Holdings FRA:AZD +2.13% 89 Moat Score is 4 as of Jul. 09, 2026. GuruFocus rates FRA:AZD with a GF Score™ of 89/100 and a GF Value™ of €35.65 (Fairly Valued). The stock has 8 warning signs investors should review. Among 1,093 Business Services companies, PROG Holdings ranks better than 92.5% on this metric.

PROG Holdings has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

PROG Holdings has Narrow Moat: PROG Holdings Inc has a discernible moat due to its strong distribution network and customer loyalty in the lease-to-own market. The company benefits from economies of scale, but intense competition and moderate switching costs limit its moat to a modest level.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes PROG Holdings might have Narrow Moat - Discernible but modest moat.

PROG Holdings  (FRA:AZD) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

PROG Holdings Moat Score Related Terms

FRA:AZD vs VSTS, WLFC, CTOS: Moat Score Comparison

For the Rental & Leasing Services subindustry, PROG Holdings's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

PROG Holdings Moat Score vs Business Services Industry

For the Business Services industry and Industrials sector, PROG Holdings's Moat Score distribution charts can be found below:

* The bar in red indicates where PROG Holdings's Moat Score falls into.


FRA:AZD
89GF Score
PROG Holdings Inc FRA:AZD
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
PROG Holdings (FRA:AZD) has a Moat Score of 4 as of Jul. 09, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, PROG Holdings ranks #82 out of 1093 companies in the Business Services industry, placing it in the top 7.5%.
Is PROG Holdings' Moat Score too high?
PROG Holdings' current Moat Score is 4. Based on the distribution chart, PROG Holdings ranks #82 out of 1093 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, PROG Holdings has a GF Score™ of 89/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does PROG Holdings' Moat Score compare to VSTS and WLFC?
According to the Business Services industry distribution chart, PROG Holdings ranks #82 out of 1093 companies for Moat Score. This places PROG Holdings in the top 8% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Business Services company?
A good Moat Score depends on the Business Services industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. PROG Holdings's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PROG Holdings stock overvalued right now?
Based on GuruFocus' analysis, PROG Holdings (FRA:AZD) is currently considered Fairly Valued. The stock's GF Value™ is €35.65, compared to a current price of €38.40 — trading 7.7% above its estimated fair value. The current Moat Score is 4. PROG Holdings' overall GF Score™ is 89/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For PROG Holdings (FRA:AZD), the current Moat Score is 4 as of Jul. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is PROG Holdings (FRA:AZD) Overvalued in 2026?

Based on GuruFocus' analysis, PROG Holdings stock appears to be overvalued. The current stock price of €38.40 is trading 7.7% above its estimated GF Value™ of €35.65. GuruFocus considers PROG Holdings to be Fairly Valued.

Key valuation signals for FRA:AZD:

  • Moat Score: 4
  • GF Value™: €35.65 vs. price of €38.40 (7.7% above fair value)
  • GF Score™: 89/100 with 8 warning signs

No single metric tells the full story. See the FRA:AZD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

PROG Holdings Business Description

Other Exchanges PRG:USA
Address 256 West Data Drive, Draper, UT, USA, 84020-2315
PROG Holdings Inc is a financial technology holding company that provides transparent and competitive payment options to consumers. The company has two reportable segments: Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Vive Financial (Vive), an omnichannel provider of second-look revolving credit products. The majority of the revenue of the company is earned through the Progressive Leasing segment.
89GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€38.40
Price
€35.65
GF Value