UPLD (Upland Software) Moat Score: 4/10 (As of Jun. 28, 2026)


UPLD Upland Software Inc UPLD
44 GF Score
Price $4.10
GF Value $18.81
Valuation Possible Value Trap
! 5 Warning Signs
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What is Upland Software Moat Score?

Upland Software UPLD -6.81% 44 Moat Score is 4 as of Jun. 28, 2026. GuruFocus rates UPLD with a GF Score™ of 44/100 and a GF Value™ of $18.81 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 2,845 Software companies, Upland Software ranks better than 90.16% on this metric.

Upland Software has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Upland Software has Narrow Moat: Upland Software has a discernible but modest moat due to its software solutions that create some customer switching costs. However, it operates in a competitive market with limited brand strength and lacks significant intellectual property or regulatory barriers to establish a stronger moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Upland Software might have Narrow Moat - Discernible but modest moat.

Upland Software  (NAS:UPLD) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Upland Software Moat Score Related Terms

UPLD vs MYSE, NVNI, KNRX: Moat Score Comparison

For the Software - Application subindustry, Upland Software's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Upland Software Moat Score vs Software Industry

For the Software industry and Technology sector, Upland Software's Moat Score distribution charts can be found below:

* The bar in red indicates where Upland Software's Moat Score falls into.


UPLD
44GF Score
Upland Software Inc UPLD
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Upland Software (UPLD) has a Moat Score of 4 as of Jun. 28, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Upland Software ranks #280 out of 2845 companies in the Software industry, placing it in the top 9.8%.
Is Upland Software's Moat Score too high?
Upland Software's current Moat Score is 4. Based on the distribution chart, Upland Software ranks #280 out of 2845 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, Upland Software has a GF Score™ of 44/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Upland Software's Moat Score compare to MYSE and NVNI?
According to the Software industry distribution chart, Upland Software ranks #280 out of 2845 companies for Moat Score. This places Upland Software in the top 10% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Software company?
A good Moat Score depends on the Software industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Upland Software's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upland Software stock overvalued right now?
Based on GuruFocus' analysis, Upland Software (UPLD) is currently considered Possible Value Trap. The stock's GF Value™ is $18.81, compared to a current price of $4.10 — trading 78.2% below its estimated fair value. The current Moat Score is 4. Upland Software's overall GF Score™ is 44/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Upland Software (UPLD), the current Moat Score is 4 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Upland Software (UPLD) Overvalued in 2026?

Based on GuruFocus' analysis, Upland Software stock appears to be undervalued. The current stock price of $4.10 is trading 78.2% below its estimated GF Value™ of $18.81. GuruFocus considers Upland Software to be Possible Value Trap.

Key valuation signals for UPLD:

  • Moat Score: 4
  • GF Value™: $18.81 vs. price of $4.10 (78.2% below fair value)
  • GF Score™: 44/100 with 5 warning signs

No single metric tells the full story. See the UPLD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Upland Software Business Description

Address 401 Congress Avenue, Suite 1850, Frost Bank Tower, Austin, TX, USA, 78701-3788
Upland Software Inc is a software company. It provides cloud-based software applications in three categories: Knowledge Management that provides solutions designed to help organizations capture, organize, and distribute information to employees and customers. Content Lifecycle and Workflow Automation offers solutions that support document management, compliance, and process efficiency across various industries. Digital Marketing solutions that provides tools for audience engagement, campaign management, and content distribution across digital channels. Geographically, the company has operations in the U.S., United Kingdom and Canada, of which United States derives maximum revenue.
44GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$4.10
Price
$18.81
GF Value