WPNTF (Warpaint London) Moat Score: 4/10 (As of Jul. 09, 2026)


WPNTF Warpaint London PLC WPNTF
82 GF Score
Price $2.50
GF Value $5.62
Valuation Possible Value Trap
! 2 Warning Signs
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What is Warpaint London Moat Score?

Warpaint London WPNTF 82 Moat Score is 4 as of Jul. 09, 2026. GuruFocus rates WPNTF with a GF Score™ of 82/100 and a GF Value™ of $5.62 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 2,052 Consumer Packaged Goods companies, Warpaint London ranks better than 93.47% on this metric.

Warpaint London has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Warpaint London has Narrow Moat: Warpaint London has a modest moat due to its niche market presence and brand recognition in the cosmetics industry. However, it faces intense competition and lacks significant cost advantages or proprietary technology.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Warpaint London might have Narrow Moat - Discernible but modest moat.

Warpaint London  (OTCPK:WPNTF) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Warpaint London Moat Score Related Terms

WPNTF vs PG, CL, KVUE: Moat Score Comparison

For the Household & Personal Products subindustry, Warpaint London's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Warpaint London Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Warpaint London's Moat Score distribution charts can be found below:

* The bar in red indicates where Warpaint London's Moat Score falls into.


WPNTF
82GF Score
Warpaint London PLC WPNTF
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Warpaint London (WPNTF) has a Moat Score of 4 as of Jul. 09, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Warpaint London ranks #134 out of 2052 companies in the Consumer Packaged Goods industry, placing it in the top 6.5%.
Is Warpaint London's Moat Score too high?
Warpaint London's current Moat Score is 4. Based on the distribution chart, Warpaint London ranks #134 out of 2052 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Warpaint London has a GF Score™ of 82/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Warpaint London's Moat Score compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Warpaint London ranks #134 out of 2052 companies for Moat Score. This places Warpaint London in the top 7% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Warpaint London's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Warpaint London stock overvalued right now?
Based on GuruFocus' analysis, Warpaint London (WPNTF) is currently considered Possible Value Trap. The stock's GF Value™ is $5.62, compared to a current price of $2.50 — trading 55.5% below its estimated fair value. The current Moat Score is 4. Warpaint London's overall GF Score™ is 82/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Warpaint London (WPNTF), the current Moat Score is 4 as of Jul. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Warpaint London (WPNTF) Overvalued in 2026?

Based on GuruFocus' analysis, Warpaint London stock appears to be undervalued. The current stock price of $2.50 is trading 55.5% below its estimated GF Value™ of $5.62. GuruFocus considers Warpaint London to be Possible Value Trap.

Key valuation signals for WPNTF:

  • Moat Score: 4
  • GF Value™: $5.62 vs. price of $2.50 (55.5% below fair value)
  • GF Score™: 82/100 with 2 warning signs

No single metric tells the full story. See the WPNTF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Warpaint London Business Description

Other Exchanges W7L:UK1J2:Germany
Address Units B&C, Orbital Forty Six, The Ridgeway Trading Estate, Iver, Buckinghamshire, GBR, SL0 9HW
Warpaint London PLC is a branded consumer goods business selling high-quality colour cosmetics and a number of health, beauty, and personal care brands through mostly retail partners, but increasingly direct to consumers through its own website and selected online partners. It supplies high-quality cosmetics at affordable prices under the brand names W7 and Technic. It also supplies a number of health, beauty, and personal care brands, including Skin & Tan, Super Facialist, Dirty Works, Root Perfect, and Fish Soho. Its segments are Branded, which generates maximum revenue and relates to the sale of its own branded products, whereas Close-out relates to the purchase of third-party stock, which is then repackaged for sale. It generates maximum revenue from the UK.
82GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.50
Price
$5.62
GF Value