ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Warpaint London's annualized return on capital (ROC %) for the quarter that ended in Dec. 2025 was 25.10%.
As of today (2026-06-24), Warpaint London's WACC % is 14.57%. Warpaint London's ROC % is 16.08% (calculated using TTM income statement data).
Warpaint London generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Warpaint London (OTCPK:WPNTF) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Warpaint London's WACC % is 14.57%. Warpaint London's ROC % is 16.08% (calculated using TTM income statement data).
Warpaint London generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Warpaint London ROC % Related Terms
Warpaint London ROC % Historical Data
* Premium members only.
The historical data trend for Warpaint London's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is two times the semi-annual (Dec. 2025) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Warpaint London (WPNTF) has a ROC % of 25.10% as of Dec. 2025. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Warpaint London and its competitors.
Is Warpaint London's ROC % too high?
Warpaint London's current ROC % is 25.10%. The Consumer Packaged Goods industry median ROC % is 5.16. Warpaint London's value of 25.10% is 386.4% above this industry median. Overall, Warpaint London has a GF Score™ of 82/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Warpaint London's ROC % compare to PG and CL?
Warpaint London's ROC % of 25.10% can be compared against companies in the Consumer Packaged Goods industry. The industry median ROC % is 5.16. Warpaint London's value of 25.10% is 386.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Consumer Packaged Goods company?
The median ROC % among Consumer Packaged Goods companies is 5.16, based on 1,948 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Warpaint London's current ROC % of 25.10% is 386.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Warpaint London and its competitors. For the Consumer Packaged Goods industry, the median ROC % is 5.16 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Warpaint London's current ROC % is 25.10%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Warpaint London stock overvalued right now?
Based on GuruFocus' analysis, Warpaint London (WPNTF) is currently considered Possible Value Trap. The stock's GF Value™ is $5.65, compared to a current price of $2.50 — trading 55.7% below its estimated fair value. The current ROC % is 25.10% and 386.4% above the Consumer Packaged Goods industry median of 5.16. Warpaint London's overall GF Score™ is 82/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Warpaint London (WPNTF), the current ROC % is 25.10% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Warpaint London (WPNTF) Overvalued in 2026?
Based on GuruFocus' analysis, Warpaint London stock appears to be undervalued.
The current stock price of $2.50 is trading 55.7% below its estimated GF Value™ of $5.65.
GuruFocus considers Warpaint London to be Possible Value Trap.
Key valuation signals for WPNTF:
ROC %: 25.10%
GF Value™: $5.65 vs. price of $2.50 (55.7% below fair value)
Industry Position: 386.4% above the Consumer Packaged Goods median
No single metric tells the full story. See the WPNTF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Warpaint London PLC is a branded consumer goods business selling high-quality colour cosmetics and a number of health, beauty, and personal care brands through mostly retail partners, but increasingly direct to consumers through its own website and selected online partners. It supplies high-quality cosmetics at affordable prices under the brand names W7 and Technic. It also supplies a number of health, beauty, and personal care brands, including Skin & Tan, Super Facialist, Dirty Works, Root Perfect, and Fish Soho. Its segments are Branded, which generates maximum revenue and relates to the sale of its own branded products, whereas Close-out relates to the purchase of third-party stock, which is then repackaged for sale. It generates maximum revenue from the UK.
82GF Score
Get the complete analysis for WPNTF
ROC % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
WPNTF has been successfully added to your 
