TUI AG (XSWX:TUI1) Moat Score: 4/10 (As of Jun. 28, 2026)


XSWX:TUI1 TUI AG XSWX:TUI1
66 GF Score
Price CHF6.86
GF Value CHF6.64
Valuation Fairly Valued
! 4 Warning Signs
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What is TUI AG Moat Score?

TUI AG XSWX:TUI1 -1.64% 66 Moat Score is 4 as of Jun. 28, 2026. GuruFocus rates XSWX:TUI1 with a GF Score™ of 66/100 and a GF Value™ of CHF6.64 (Fairly Valued). The stock has 4 warning signs investors should review. Among 880 Travel & Leisure companies, TUI AG ranks better than 88.75% on this metric.

TUI AG has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

TUI AG has Narrow Moat: TUI AG has a discernible but modest moat due to its strong brand in the travel industry and a significant market share in Europe. It benefits from economies of scale and a superior distribution network, but faces challenges from regulatory barriers and intense competition.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes TUI AG might have Narrow Moat - Discernible but modest moat.

TUI AG  (XSWX:TUI1) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

TUI AG Moat Score Related Terms

XSWX:TUI1 vs BKNG, ABNB, RCL: Moat Score Comparison

For the Travel Services subindustry, TUI AG's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

TUI AG Moat Score vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, TUI AG's Moat Score distribution charts can be found below:

* The bar in red indicates where TUI AG's Moat Score falls into.


XSWX:TUI1
66GF Score
TUI AG XSWX:TUI1
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
TUI AG (XSWX:TUI1) has a Moat Score of 4 as of Jun. 28, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, TUI AG ranks #99 out of 880 companies in the Travel & Leisure industry, placing it in the top 11.2%.
Is TUI AG's Moat Score too high?
TUI AG's current Moat Score is 4. Based on the distribution chart, TUI AG ranks #99 out of 880 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, TUI AG has a GF Score™ of 66/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does TUI AG's Moat Score compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, TUI AG ranks #99 out of 880 companies for Moat Score. This places TUI AG in the top 11% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Travel & Leisure company?
A good Moat Score depends on the Travel & Leisure industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. TUI AG's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is TUI AG stock overvalued right now?
Based on GuruFocus' analysis, TUI AG (XSWX:TUI1) is currently considered Fairly Valued. The stock's GF Value™ is CHF6.64, compared to a current price of CHF6.86 — trading 3.3% above its estimated fair value. The current Moat Score is 4. TUI AG's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For TUI AG (XSWX:TUI1), the current Moat Score is 4 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is TUI AG (XSWX:TUI1) Overvalued in 2026?

Based on GuruFocus' analysis, TUI AG stock appears to be overvalued. The current stock price of CHF6.86 is trading 3.3% above its estimated GF Value™ of CHF6.64. GuruFocus considers TUI AG to be Fairly Valued.

Key valuation signals for XSWX:TUI1:

  • Moat Score: 4
  • GF Value™: CHF6.64 vs. price of CHF6.86 (3.3% above fair value)
  • GF Score™: 66/100 with 4 warning signs

No single metric tells the full story. See the XSWX:TUI1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

TUI AG Business Description

Address Karl-Wiechert-Allee 23, Hannover, SN, DEU, 30625
TUI AG provides integrated leisure travel services, including flights, hotels, cruises, and tour operations. The company offers tourism services, covering the entire customer experience from trip planning and booking to flights, transfers, and accommodations, including stays in hotels or on cruise ships. Its segments include The Hotels & Resorts, The Cruises, The TUI Musement, Markets + Airline, and Holiday Experiences segment, which comprises The Northern Region, The Central Region, and The Western Region. The majority of revenue is derived from the Hotels & Resorts segment, which is a diversified portfolio of the company's hotel brands and hotel companies.
66GF Score

Get the complete analysis for XSWX:TUI1

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF6.86
Price
CHF6.64
GF Value