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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
XSWX:TUI1 vs BKNG, ABNB, RCL: Profitability Rank Comparison
For the Travel Services subindustry, TUI AG's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
TUI AG Profitability Rank vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, TUI AG's Profitability Rank distribution charts can be found below:
* The bar in red indicates where TUI AG's Profitability Rank falls into.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
TUI AG has the Profitability Rank of 6.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
TUI AG (XSWX:TUI1) has a Profitability Rank of 6 as of Mar. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on TUI AG and its competitors. This is 50% above median its historical median of 4.00. Over the past decade, TUI AG's Profitability Rank has ranged from 3.00 to 6.00.
Is TUI AG's Profitability Rank too high?
TUI AG's current Profitability Rank of 6 is 50% above median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 3.00 to a high of 6.00. Overall, TUI AG has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does TUI AG's Profitability Rank compare to BKNG and ABNB?
TUI AG's Profitability Rank of 6 can be compared against companies in the Travel & Leisure industry. Historically, TUI AG's own Profitability Rank has ranged from 3.00 to 6.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Travel & Leisure company?
A good Profitability Rank depends on the Travel & Leisure industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on TUI AG and its competitors. TUI AG's current Profitability Rank is 6, which is 50% above median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is TUI AG stock overvalued right now?
Based on GuruFocus' analysis, TUI AG (XSWX:TUI1) is currently considered Fairly Valued. The stock's GF Value™ is CHF6.53, compared to a current price of CHF6.47 — trading 0.9% below its estimated fair value. The current Profitability Rank is 6, which is 50% above median its 10-year median of 4.00. TUI AG's overall GF Score™ is 65/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For TUI AG (XSWX:TUI1), the current Profitability Rank is 6 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is TUI AG (XSWX:TUI1) Overvalued in 2026?
Based on GuruFocus' analysis, TUI AG stock appears to be undervalued.
The current stock price of CHF6.47 is trading 0.9% below its estimated GF Value™ of CHF6.53.
GuruFocus considers TUI AG to be Fairly Valued.
Key valuation signals for XSWX:TUI1:
Profitability Rank: 6 (50% above median its 10-year median of 4.00)
GF Value™: CHF6.53 vs. price of CHF6.47 (0.9% below fair value)
No single metric tells the full story. See the XSWX:TUI1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
TUI AG provides integrated leisure travel services, including flights, hotels, cruises, and tour operations. The company offers tourism services, covering the entire customer experience from trip planning and booking to flights, transfers, and accommodations, including stays in hotels or on cruise ships. Its segments include The Hotels & Resorts, The Cruises, The TUI Musement, Markets + Airline, and Holiday Experiences segment, which comprises The Northern Region, The Central Region, and The Western Region. The majority of revenue is derived from the Hotels & Resorts segment, which is a diversified portfolio of the company's hotel brands and hotel companies.
65GF Score
Get the complete analysis for XSWX:TUI1
Profitability Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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