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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. TUI AG's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was CHF243 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was CHF267 Mil.
TUI AG (XSWX:TUI1) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
TUI AG Selling, General, & Admin. Expense Related Terms
TUI AG Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for TUI AG's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XSWX:TUI1 vs BKNG, ABNB, RCL: Selling, General, & Admin. Expense Comparison
For the Travel Services subindustry, TUI AG's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
TUI AG Selling, General, & Admin. Expense vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, TUI AG's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where TUI AG's Selling, General, & Admin. Expense falls into.
TUI AG Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was CHF267 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of CHF267 Mil mean?
TUI AG (XSWX:TUI1) has a Selling, General, & Admin. Expense of CHF267 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on TUI AG and its competitors.
Is TUI AG's Selling, General, & Admin. Expense too high?
TUI AG's current Selling, General, & Admin. Expense is CHF267 Mil. Overall, TUI AG has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does TUI AG's Selling, General, & Admin. Expense compare to BKNG and ABNB?
TUI AG's Selling, General, & Admin. Expense of CHF267 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Travel & Leisure company?
A good Selling, General, & Admin. Expense depends on the Travel & Leisure industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on TUI AG and its competitors. TUI AG's current Selling, General, & Admin. Expense is CHF267 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is TUI AG stock overvalued right now?
Based on GuruFocus' analysis, TUI AG (XSWX:TUI1) is currently considered Fairly Valued. The stock's GF Value™ is CHF6.53, compared to a current price of CHF6.47 — trading 0.9% below its estimated fair value. The current Selling, General, & Admin. Expense is CHF267 Mil. TUI AG's overall GF Score™ is 65/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For TUI AG (XSWX:TUI1), the current Selling, General, & Admin. Expense is CHF267 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is TUI AG (XSWX:TUI1) Overvalued in 2026?
Based on GuruFocus' analysis, TUI AG stock appears to be undervalued.
The current stock price of CHF6.47 is trading 0.9% below its estimated GF Value™ of CHF6.53.
GuruFocus considers TUI AG to be Fairly Valued.
Key valuation signals for XSWX:TUI1:
Selling, General, & Admin. Expense: CHF267 Mil
GF Value™: CHF6.53 vs. price of CHF6.47 (0.9% below fair value)
No single metric tells the full story. See the XSWX:TUI1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
TUI AG provides integrated leisure travel services, including flights, hotels, cruises, and tour operations. The company offers tourism services, covering the entire customer experience from trip planning and booking to flights, transfers, and accommodations, including stays in hotels or on cruise ships. Its segments include The Hotels & Resorts, The Cruises, The TUI Musement, Markets + Airline, and Holiday Experiences segment, which comprises The Northern Region, The Central Region, and The Western Region. The majority of revenue is derived from the Hotels & Resorts segment, which is a diversified portfolio of the company's hotel brands and hotel companies.
65GF Score
Get the complete analysis for XSWX:TUI1
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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