TUI AG (XSWX:TUI1) GF Value Rank: 9 (As of Jul. 13, 2026) — 50% Above Median


XSWX:TUI1 TUI AG XSWX:TUI1
65 GF Score
Price CHF6.64
GF Value CHF6.53
Valuation Fairly Valued
! 4 Warning Signs
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What is TUI AG GF Value Rank?

TUI AG XSWX:TUI1 +3.39% 65 GF Value Rank is 9 as of Jul. 13, 2026, which is 50% above its 10-year median of 6.00. GuruFocus rates XSWX:TUI1 with a GF Score™ of 65/100 and a GF Value™ of CHF6.53 (Fairly Valued). The stock has 4 warning signs investors should review.

TUI AG has the GF Value Rank of 9.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

XSWX:TUI1 vs BKNG, ABNB, RCL: GF Value Rank Comparison

For the Travel Services subindustry, TUI AG's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

TUI AG GF Value Rank vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, TUI AG's GF Value Rank distribution charts can be found below:

* The bar in red indicates where TUI AG's GF Value Rank falls into.


XSWX:TUI1
65GF Score
TUI AG XSWX:TUI1
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 9 mean?
TUI AG (XSWX:TUI1) has a GF Value Rank of 9 as of Jul. 13, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on TUI AG and its competitors. This is 50% above median its historical median of 6.00. Over the past decade, TUI AG's GF Value Rank has ranged from 1.00 to 10.00.
Is TUI AG's GF Value Rank too high?
TUI AG's current GF Value Rank of 9 is 50% above median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, TUI AG has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does TUI AG's GF Value Rank compare to BKNG and ABNB?
TUI AG's GF Value Rank of 9 can be compared against companies in the Travel & Leisure industry. Historically, TUI AG's own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Travel & Leisure company?
A good GF Value Rank depends on the Travel & Leisure industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on TUI AG and its competitors. TUI AG's current GF Value Rank is 9, which is 50% above median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is TUI AG stock overvalued right now?
Based on GuruFocus' analysis, TUI AG (XSWX:TUI1) is currently considered Fairly Valued. The stock's GF Value™ is CHF6.53, compared to a current price of CHF6.64 — trading 1.7% above its estimated fair value. The current GF Value Rank is 9, which is 50% above median its 10-year median of 6.00. TUI AG's overall GF Score™ is 65/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For TUI AG (XSWX:TUI1), the current GF Value Rank is 9 as of Jul. 13, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is TUI AG (XSWX:TUI1) Overvalued in 2026?

Based on GuruFocus' analysis, TUI AG stock appears to be overvalued. The current stock price of CHF6.64 is trading 1.7% above its estimated GF Value™ of CHF6.53. GuruFocus considers TUI AG to be Fairly Valued.

Key valuation signals for XSWX:TUI1:

  • GF Value Rank: 9 (50% above median its 10-year median of 6.00)
  • GF Value™: CHF6.53 vs. price of CHF6.64 (1.7% above fair value)
  • GF Score™: 65/100 with 4 warning signs

No single metric tells the full story. See the XSWX:TUI1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

TUI AG Business Description

Address Karl-Wiechert-Allee 23, Hannover, SN, DEU, 30625
TUI AG provides integrated leisure travel services, including flights, hotels, cruises, and tour operations. The company offers tourism services, covering the entire customer experience from trip planning and booking to flights, transfers, and accommodations, including stays in hotels or on cruise ships. Its segments include The Hotels & Resorts, The Cruises, The TUI Musement, Markets + Airline, and Holiday Experiences segment, which comprises The Northern Region, The Central Region, and The Western Region. The majority of revenue is derived from the Hotels & Resorts segment, which is a diversified portfolio of the company's hotel brands and hotel companies.
65GF Score

Get the complete analysis for XSWX:TUI1

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF6.64
Price
CHF6.53
GF Value