TUI AG (XSWX:TUI1) Shiller PE Ratio: (As of Aug. 11, 2026)

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Director of Data and Quant Analytics at GuruFocus
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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XSWX:TUI1 TUI AG XSWX:TUI1
67 GF Score
Price CHF7.20
GF Value CHF6.38
Valuation Modestly Overvalued
! 4 Warning Signs
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What is TUI AG Shiller PE Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


TUI AG  (XSWX:TUI1) Shiller PE Ratio Explanation

Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.

Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.


Be Aware

Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.


TUI AG Shiller PE Ratio Related Terms


TUI AG Shiller PE Ratio Historical Data

* Premium members only.

The historical data trend for TUI AG's Shiller PE Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

TUI AG Shiller PE Ratio Chart

TUI AG Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
Shiller PE Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

TUI AG Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Shiller PE Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

XSWX:TUI1 vs BKNG, ABNB, RCL: Shiller PE Ratio Comparison

For the Travel Services subindustry, TUI AG's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


TUI AG Shiller PE Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, TUI AG's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where TUI AG's Shiller PE Ratio falls into.


XSWX:TUI1
67GF Score
TUI AG XSWX:TUI1
Shiller PE Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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TUI AG Shiller PE Ratio Calculation

For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

TUI AG's E10 for the quarter that ended in Mar. 2026 is calculated as:

For example, TUI AG's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS=Earnings per Share (Diluted)/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=-0.51/131.2583*131.2583
=-0.510

Current CPI (Mar. 2026) = 131.2583.

TUI AG Quarterly Data

Earnings per Share (Diluted) CPI Adj_EPS
201606 0.455 100.717 0.593
201609 7.345 101.017 9.544
201612 -0.576 101.217 -0.747
201703 -1.263 101.417 -1.635
201706 0.209 102.117 0.269
201709 5.289 102.717 6.759
201712 -0.626 102.617 -0.801
201803 0.966 102.917 1.232
201806 0.781 104.017 0.986
201809 4.703 104.718 5.895
201812 -0.764 104.217 -0.962
201903 -1.116 104.217 -1.406
201906 0.122 105.718 0.151
201909 3.849 106.018 4.765
201912 -0.678 105.818 -0.841
202003 -3.887 105.718 -4.826
202006 -12.077 106.618 -14.868
202009 -4.148 105.818 -5.145
202012 -7.554 105.518 -9.397
202103 -3.927 107.518 -4.794
202106 -4.923 108.486 -5.956
202109 -0.255 109.435 -0.306
202112 -1.488 110.384 -1.769
202203 -1.259 113.968 -1.450
202206 -1.085 115.760 -1.230
202209 2.285 118.818 2.524
202212 -0.878 119.345 -0.966
202303 -1.249 122.402 -1.339
202306 0.068 123.140 0.072
202309 1.710 124.195 1.807
202312 -0.226 123.773 -0.240
202403 -0.560 125.038 -0.588
202406 0.096 125.882 0.100
202409 1.615 126.198 1.680
202412 -0.159 127.041 -0.164
202503 -0.573 127.779 -0.589
202506 0.338 128.412 0.345
202509 1.551 129.255 1.575
202512 -0.084 129.361 -0.085
202603 -0.510 131.258 -0.510

Add all the adjusted EPS together and divide 10 will get our E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is TUI AG (XSWX:TUI1) Overvalued in 2026?

Based on GuruFocus' analysis, TUI AG stock appears to be overvalued. The current stock price of CHF7.20 is trading 12.8% above its estimated GF Value™ of CHF6.38. GuruFocus considers TUI AG to be Modestly Overvalued.

Key valuation signals for XSWX:TUI1:

  • Shiller PE Ratio:
  • GF Value™: CHF6.38 vs. price of CHF7.20 (12.8% above fair value)
  • GF Score™: 67/100 with 4 warning signs

No single metric tells the full story. See the XSWX:TUI1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


TUI AG Business Description

Address Karl-Wiechert-Allee 23, Hannover, SN, DEU, 30625
TUI AG provides integrated leisure travel services, including flights, hotels, cruises, and tour operations. The company offers tourism services, covering the entire customer experience from trip planning and booking to flights, transfers, and accommodations, including stays in hotels or on cruise ships. Its segments include The Hotels & Resorts, The Cruises, The TUI Musement, Markets + Airline, and Holiday Experiences segment, which comprises The Northern Region, The Central Region, and The Western Region. The majority of revenue is derived from the Hotels & Resorts segment, which is a diversified portfolio of the company's hotel brands and hotel companies.
67GF Score

Get the complete analysis for XSWX:TUI1

Shiller PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF7.20
Price
CHF6.38
GF Value