TUI AGXSWX:TUI1 -1.64%66 PS Ratio is 0.15 as of Jun. 29, 2026, which is 46% below its 10-year median of 0.28. GuruFocus rates XSWX:TUI1 with a GF Score™ of 66/100 and a GF Value™ of CHF6.64 (Fairly Valued). The stock has 4 warning signs investors should review. Among 844 Travel & Leisure companies, TUI AG ranks better than 96.8% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, TUI AG's share price is CHF6.858.
TUI AG's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was CHF44.81. Hence, TUI AG's PS Ratio for today is 0.15.
The historical rank and industry rank for TUI AG's PS Ratio or its related term are showing as below:
XSWX:TUI1'
s PS Ratio Range Over the Past 10 Years
Min: 0.09 Med: 0.28 Max: 2.53
Current: 0.15
During the past 13 years, TUI AG's highest PS Ratio was 2.53. The lowest was 0.09. And the median was 0.28.
XSWX:TUI1's PS Ratio is ranked better than 96.8% of 844
companies
in the Travel & Leisure industry
Industry Median: 1.5
vs XSWX:TUI1: 0.15
TUI AG's Revenue per Sharefor the
three
months ended in Mar. 2026 was CHF6.69.
Its Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was CHF44.81.
Warning Sign:
TUI AG revenue per share has been in decline over the past 3 years.
During the past 12 months, the average Revenue per Share Growth Rate of TUI AG was 3.60% per year.
During the past 3 years, the average Revenue per Share Growth Rate was -10.60% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 7.80% per year.
During the past 10 years, the average Revenue per Share Growth Rate was -8.80% per year.
During the past 13 years, TUI AG's highest 3-Year average Revenue per Share Growth Rate was 26.20% per year. The lowest was -36.90% per year. And the median was -8.90% per year.
Back to Basics: PS Ratio
TUI AG (XSWX:TUI1) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
TUI AG PS Ratio Related Terms
TUI AG PS Ratio Historical Data
* Premium members only.
The historical data trend for TUI AG's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Travel Services subindustry, TUI AG's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
TUI AG PS Ratio vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, TUI AG's PS Ratio distribution charts can be found below:
* The bar in red indicates where TUI AG's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
TUI AG's Share Price of today is CHF6.858. TUI AG's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was CHF44.81.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
TUI AG (XSWX:TUI1) has a PS Ratio of 0.15 as of Jun. 29, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on TUI AG and its competitors. This is 46% below median its historical median of 0.28. Over the past decade, TUI AG's PS Ratio has ranged from 0.09 to 2.53. According to the industry distribution chart, TUI AG ranks #27 out of 844 companies in the Travel & Leisure industry, placing it in the top 3.2%.
Is TUI AG's PS Ratio too high?
TUI AG's current PS Ratio of 0.15 is 46% below median its 10-year median of 0.28. Over the past 10 years, this metric has ranged from a low of 0.09 to a high of 2.53. The Travel & Leisure industry median PS Ratio is 1.50. TUI AG's value of 0.15 is 90% below this industry median. Based on the distribution chart, TUI AG ranks #27 out of 844 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, TUI AG has a GF Score™ of 66/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does TUI AG's PS Ratio compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, TUI AG ranks #27 out of 844 companies for PS Ratio. This places TUI AG in the top 3% of its industry — outperforming the majority of peers. The industry median PS Ratio is 1.50. TUI AG's value of 0.15 is 90% below this benchmark. Historically, TUI AG's own PS Ratio has ranged from 0.09 to 2.53 over the past decade. While the company's 10-year median is 0.28 vs. the industry median of 1.50, TUI AG has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Travel & Leisure company?
The median PS Ratio among Travel & Leisure companies is 1.50, based on 844 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. TUI AG's current PS Ratio of 0.15 is 90% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on TUI AG and its competitors. For the Travel & Leisure industry, the median PS Ratio is 1.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. TUI AG's current PS Ratio is 0.15, which is 46% below median its own 10-year median of 0.28. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is TUI AG stock overvalued right now?
Based on GuruFocus' analysis, TUI AG (XSWX:TUI1) is currently considered Fairly Valued. The stock's GF Value™ is CHF6.64, compared to a current price of CHF6.86 — trading 3.3% above its estimated fair value. The current PS Ratio is 0.15, which is 46% below median its 10-year median of 0.28 and 90% below the Travel & Leisure industry median of 1.50. TUI AG's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For TUI AG (XSWX:TUI1), the current PS Ratio is 0.15 as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is TUI AG (XSWX:TUI1) Overvalued in 2026?
Based on GuruFocus' analysis, TUI AG stock appears to be overvalued.
The current stock price of CHF6.86 is trading 3.3% above its estimated GF Value™ of CHF6.64.
GuruFocus considers TUI AG to be Fairly Valued.
Key valuation signals for XSWX:TUI1:
PS Ratio: 0.15 (46% below median its 10-year median of 0.28)
GF Value™: CHF6.64 vs. price of CHF6.86 (3.3% above fair value)
Industry Position: 90% below the Travel & Leisure median (#27 of 844)
No single metric tells the full story. See the XSWX:TUI1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
TUI AG provides integrated leisure travel services, including flights, hotels, cruises, and tour operations. The company offers tourism services, covering the entire customer experience from trip planning and booking to flights, transfers, and accommodations, including stays in hotels or on cruise ships. Its segments include The Hotels & Resorts, The Cruises, The TUI Musement, Markets + Airline, and Holiday Experiences segment, which comprises The Northern Region, The Central Region, and The Western Region. The majority of revenue is derived from the Hotels & Resorts segment, which is a diversified portfolio of the company's hotel brands and hotel companies.
66GF Score
Get the complete analysis for XSWX:TUI1
PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
XSWX:TUI1 has been successfully added to your 
