Uju Holding (HKSE:01948) Beneish M-Score: -1.74 (As of Aug. 11, 2026)

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HKSE:01948 Uju Holding Ltd HKSE:01948
83 GF Score
Price HK$3.73
GF Value HK$3.42
Valuation Fairly Valued
! 5 Warning Signs
View Full Analysis

What is Uju Holding Beneish M-Score?

Uju Holding HKSE:01948 83 Beneish M-Score is -1.74 as of Aug. 11, 2026. GuruFocus rates HKSE:01948 with a GF Score™ of 83/100 and a GF Value™ of HK$3.42 (Fairly Valued). The stock has 5 warning signs investors should review. Among 969 Media - Diversified companies, Uju Holding ranks worse than 83.69% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Warning Sign:

Beneish M-Score -1.74 higher than -1.78, which implies that the company might have manipulated its financial results.

The historical rank and industry rank for Uju Holding's Beneish M-Score or its related term are showing as below:

HKSE:01948' s Beneish M-Score Range Over the Past 10 Years
Min: -3.74   Med: -1.72   Max: -1.45
Current: -1.74

During the past 8 years, the highest Beneish M-Score of Uju Holding was -1.45. The lowest was -3.74. And the median was -1.72.


Uju Holding Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Uju Holding's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Uju Holding Beneish M-Score Chart

Uju Holding Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial -1.65 -1.45 -3.74 -1.90 -1.74

Uju Holding Semi-Annual Data
Dec18 Dec19 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -3.74 0.00 -1.90 0.00 -1.74

HKSE:01948 vs APP, OMC, TTD: Beneish M-Score Comparison

For the Advertising Agencies subindustry, Uju Holding's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Uju Holding Beneish M-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Uju Holding's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Uju Holding's Beneish M-Score falls into.


HKSE:01948
83GF Score
Uju Holding Ltd HKSE:01948
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Uju Holding Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Uju Holding for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.9871+0.528 * 1.0403+0.404 * 0.6875+0.892 * 1.2746+0.115 * 1.0729
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0.793+4.679 * 0.12219-0.327 * 1.0173
=-1.74

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Dec25) TTM:Last Year (Dec24) TTM:
Total Receivables was HK$4,256 Mil.
Revenue was HK$12,456 Mil.
Gross Profit was HK$376 Mil.
Total Current Assets was HK$5,600 Mil.
Total Assets was HK$5,666 Mil.
Property, Plant and Equipment(Net PPE) was HK$26 Mil.
Depreciation, Depletion and Amortization(DDA) was HK$11 Mil.
Selling, General, & Admin. Expense(SGA) was HK$126 Mil.
Total Current Liabilities was HK$3,933 Mil.
Long-Term Debt & Capital Lease Obligation was HK$5 Mil.
Net Income was HK$156 Mil.
Gross Profit was HK$0 Mil.
Cash Flow from Operations was HK$-537 Mil.
Total Receivables was HK$3,383 Mil.
Revenue was HK$9,773 Mil.
Gross Profit was HK$307 Mil.
Total Current Assets was HK$4,833 Mil.
Total Assets was HK$4,908 Mil.
Property, Plant and Equipment(Net PPE) was HK$24 Mil.
Depreciation, Depletion and Amortization(DDA) was HK$11 Mil.
Selling, General, & Admin. Expense(SGA) was HK$125 Mil.
Total Current Liabilities was HK$3,349 Mil.
Long-Term Debt & Capital Lease Obligation was HK$4 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(4256.36 / 12455.954) / (3383.009 / 9772.742)
=0.341713 / 0.346168
=0.9871

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(307.21 / 9772.742) / (376.393 / 12455.954)
=0.031435 / 0.030218
=1.0403

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (5600.348 + 26.297) / 5666.346) / (1 - (4833.294 + 24.259) / 4907.56)
=0.007006 / 0.01019
=0.6875

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=12455.954 / 9772.742
=1.2746

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(11.086 / (11.086 + 24.259)) / (10.863 / (10.863 + 26.297))
=0.313651 / 0.29233
=1.0729

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(125.96 / 12455.954) / (124.609 / 9772.742)
=0.010112 / 0.012751
=0.793

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((4.598 + 3933.185) / 5666.346) / ((3.626 + 3348.804) / 4907.56)
=0.694942 / 0.683115
=1.0173

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(155.666 - 0 - -536.703) / 5666.346
=0.12219

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Uju Holding has a M-score of -1.74 signals that the company is likely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -1.74 mean?
Uju Holding (HKSE:01948) has a Beneish M-Score of -1.74 as of Aug. 11, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Uju Holding and its competitors. According to the industry distribution chart, Uju Holding ranks #811 out of 969 companies in the Media - Diversified industry, placing it in the top 83.7%.
Is Uju Holding's Beneish M-Score too high?
Uju Holding's current Beneish M-Score is -1.74. Based on the distribution chart, Uju Holding ranks #811 out of 969 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Uju Holding has a GF Score™ of 83/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Uju Holding's Beneish M-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Uju Holding ranks #811 out of 969 companies for Beneish M-Score. This places Uju Holding in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Media - Diversified company?
A good Beneish M-Score depends on the Media - Diversified industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Uju Holding and its competitors. Uju Holding's current Beneish M-Score is -1.74. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Uju Holding stock overvalued right now?
Based on GuruFocus' analysis, Uju Holding (HKSE:01948) is currently considered Fairly Valued. The stock's GF Value™ is HK$3.42, compared to a current price of HK$3.73 — trading 9.1% above its estimated fair value. The current Beneish M-Score is -1.74. Uju Holding's overall GF Score™ is 83/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Uju Holding (HKSE:01948), the current Beneish M-Score is -1.74 as of Aug. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Uju Holding (HKSE:01948) Overvalued in 2026?

Based on GuruFocus' analysis, Uju Holding stock appears to be overvalued. The current stock price of HK$3.73 is trading 9.1% above its estimated GF Value™ of HK$3.42. GuruFocus considers Uju Holding to be Fairly Valued.

Key valuation signals for HKSE:01948:

  • Beneish M-Score: -1.74
  • GF Value™: HK$3.42 vs. price of HK$3.73 (9.1% above fair value)
  • GF Score™: 83/100 with 5 warning signs

No single metric tells the full story. See the HKSE:01948 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Uju Holding Business Description

Address No. 8 Dongfeng South Road, 4th Floor, Building G, Dongfengdebi WE AI Innovative Park, Chaoyang District, Beijing, CHN, 100050
Uju Holding Ltd specializes in online short video marketing solutions in China. It provides one-stop cross-media online marketing solutions, in particular online short video marketing solutions, through its media partners for its advertiser customers to market their products and services. The company spans search, information flow, and short video media, and is committed to the short video ecology, serving the entire marketing chain. It also has a live-streaming e-commerce business which mainly includes the provision of live-streaming e-commerce services and sales of goods in online media platforms.
83GF Score

Get the complete analysis for HKSE:01948

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$3.73
Price
HK$3.42
GF Value