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Rojukiss International PCLBKK:KISS +0.54%95 PB Ratio is 2.05 as of Jul. 26, 2026, which is 38% below its 10-year median of 3.30. GuruFocus rates BKK:KISS with a GF Score™ of 95/100 and a GF Value™ of ฿5.45 (Significantly Undervalued). The stock has 8 warning signs investors should review. Among 1,901 Consumer Packaged Goods companies, Rojukiss International PCL ranks worse than 68.54% on this metric.
Rojukiss International PCL stock PB Ratio (=2.05) is close to 1-year high of 2.08.
The historical rank and industry rank for Rojukiss International PCL's PB Ratio or its related term are showing as below:
BKK:KISS'
s PB Ratio Range Over the Past 10 Years
Min: 1.51 Med: 3.3 Max: 20.83
Current: 2.05
During the past 9 years, Rojukiss International PCL's highest PB Ratio was 20.83. The lowest was 1.51. And the median was 3.30.
BKK:KISS's PB Ratio is ranked worse than 68.54% of 1901
companies
in the Consumer Packaged Goods industry
Industry Median: 1.34
vs BKK:KISS: 2.05
During the past 12 months, Rojukiss International PCL's average Book Value Per Share Growth Rate was 2.70% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 2.30% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 12.80% per year.
During the past 9 years, the highest 3-Year average Book Value Per Share Growth Rate of Rojukiss International PCL was 28.80% per year. The lowest was -59.10% per year. And the median was -24.05% per year.
Back to Basics: PB Ratio
Rojukiss International PCL (BKK:KISS) PB Ratio Explanation
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Rojukiss International PCL PB Ratio Related Terms
Rojukiss International PCL PB Ratio Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Rojukiss International PCL's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rojukiss International PCL PB Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Rojukiss International PCL's PB Ratio distribution charts can be found below:
* The bar in red indicates where Rojukiss International PCL's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Rojukiss International PCL (BKK:KISS) has a PB Ratio of 2.05 as of Jul. 26, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Rojukiss International PCL and its competitors. This is 38% below median its historical median of 3.30. Over the past decade, Rojukiss International PCL's PB Ratio has ranged from 1.51 to 20.83. According to the industry distribution chart, Rojukiss International PCL ranks #1303 out of 1901 companies in the Consumer Packaged Goods industry, placing it in the top 68.5%.
Is Rojukiss International PCL's PB Ratio too high?
Rojukiss International PCL's current PB Ratio of 2.05 is 38% below median its 10-year median of 3.30. Over the past 10 years, this metric has ranged from a low of 1.51 to a high of 20.83. The Consumer Packaged Goods industry median PB Ratio is 1.34. Rojukiss International PCL's value of 2.05 is 53% above this industry median. Based on the distribution chart, Rojukiss International PCL ranks #1303 out of 1901 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, Rojukiss International PCL has a GF Score™ of 95/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Rojukiss International PCL's PB Ratio compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Rojukiss International PCL ranks #1303 out of 1901 companies for PB Ratio. This places Rojukiss International PCL in the lower half of its industry. The industry median PB Ratio is 1.34. Rojukiss International PCL's value of 2.05 is 53% above this benchmark. Historically, Rojukiss International PCL's own PB Ratio has ranged from 1.51 to 20.83 over the past decade. While the company's 10-year median is 3.30 vs. the industry median of 1.34, Rojukiss International PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Consumer Packaged Goods company?
The median PB Ratio among Consumer Packaged Goods companies is 1.34, based on 1,901 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rojukiss International PCL's current PB Ratio of 2.05 is 53% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Rojukiss International PCL and its competitors. For the Consumer Packaged Goods industry, the median PB Ratio is 1.34 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rojukiss International PCL's current PB Ratio is 2.05, which is 38% below median its own 10-year median of 3.30. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rojukiss International PCL stock overvalued right now?
Based on GuruFocus' analysis, Rojukiss International PCL (BKK:KISS) is currently considered Significantly Undervalued. The stock's GF Value™ is ฿5.45, compared to a current price of ฿3.70 — trading 32.1% below its estimated fair value. The current PB Ratio is 2.05, which is 38% below median its 10-year median of 3.30 and 53% above the Consumer Packaged Goods industry median of 1.34. Rojukiss International PCL's overall GF Score™ is 95/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Rojukiss International PCL (BKK:KISS), the current PB Ratio is 2.05 as of Jul. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Rojukiss International PCL (BKK:KISS) Overvalued in 2026?
Based on GuruFocus' analysis, Rojukiss International PCL stock appears to be undervalued.
The current stock price of ฿3.70 is trading 32.1% below its estimated GF Value™ of ฿5.45.
GuruFocus considers Rojukiss International PCL to be Significantly Undervalued.
Key valuation signals for BKK:KISS:
PB Ratio: 2.05 (38% below median its 10-year median of 3.30)
GF Value™: ฿5.45 vs. price of ฿3.70 (32.1% below fair value)
Industry Position: 53% above the Consumer Packaged Goods median (#1303 of 1901)
No single metric tells the full story. See the BKK:KISS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Rojukiss International PCL operates in the cosmetic business. It is engaged in the distribution of skincare and cosmetics under many trademarks. Distribution of pharmaceutical and medical products. Distribution of skincare and food supplements in many brands. It offers products under the brands Rojukiss, PhDerma, Wonder Herb, and Sis2Sis. Geographically, the operations are in two segments: Domestic and Overseas, and the majority of its revenues is generated from the Domestic region.
95GF Score
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