PChome OnlineROCO:8044 57 PB Ratio is 0.82 as of Jul. 12, 2026, which is 74% below its 10-year median of 3.16. GuruFocus rates ROCO:8044 with a GF Score™ of 57/100 and a GF Value™ of NT$25.34 (Fairly Valued). The stock has 5 warning signs investors should review. Among 1,076 Retail - Cyclical companies, PChome Online ranks better than 71% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-07-12), PChome Online's share price is NT$26.80. PChome Online's Book Value per Share for the quarter that ended in Dec. 2025 was NT$32.76. Hence, PChome Online's PB Ratio of today is 0.82.
The historical rank and industry rank for PChome Online's PB Ratio or its related term are showing as below:
ROCO:8044'
s PB Ratio Range Over the Past 10 Years
Min: 0.63 Med: 3.16 Max: 8.15
Current: 0.82
During the past 13 years, PChome Online's highest PB Ratio was 8.15. The lowest was 0.63. And the median was 3.16.
ROCO:8044's PB Ratio is ranked better than 71% of 1076
companies
in the Retail - Cyclical industry
Industry Median: 1.465
vs ROCO:8044: 0.82
During the past 12 months, PChome Online's average Book Value Per Share Growth Rate was -19.00% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was -12.90% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 0.30% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 0.80% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of PChome Online was 46.80% per year. The lowest was -16.60% per year. And the median was 17.60% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
PChome Online PB Ratio Related Terms
PChome Online PB Ratio Historical Data
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The historical data trend for PChome Online's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Retail subindustry, PChome Online's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
PChome Online PB Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, PChome Online's PB Ratio distribution charts can be found below:
* The bar in red indicates where PChome Online's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
PChome Online's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
PChome Online (ROCO:8044) has a PB Ratio of 0.82 as of Jul. 12, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on PChome Online and its competitors. This is 74% below median its historical median of 3.16. Over the past decade, PChome Online's PB Ratio has ranged from 0.63 to 8.15. According to the industry distribution chart, PChome Online ranks #312 out of 1076 companies in the Retail - Cyclical industry, placing it in the top 29%.
Is PChome Online's PB Ratio too high?
PChome Online's current PB Ratio of 0.82 is 74% below median its 10-year median of 3.16. Over the past 10 years, this metric has ranged from a low of 0.63 to a high of 8.15. The Retail - Cyclical industry median PB Ratio is 1.47. PChome Online's value of 0.82 is 44% below this industry median. Based on the distribution chart, PChome Online ranks #312 out of 1076 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, PChome Online has a GF Score™ of 57/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does PChome Online's PB Ratio compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, PChome Online ranks #312 out of 1076 companies for PB Ratio. This puts PChome Online in the upper half of its industry. The industry median PB Ratio is 1.47. PChome Online's value of 0.82 is 44% below this benchmark. Historically, PChome Online's own PB Ratio has ranged from 0.63 to 8.15 over the past decade. While the company's 10-year median is 3.16 vs. the industry median of 1.47, PChome Online has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Retail - Cyclical company?
The median PB Ratio among Retail - Cyclical companies is 1.47, based on 1,076 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. PChome Online's current PB Ratio of 0.82 is 44% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on PChome Online and its competitors. For the Retail - Cyclical industry, the median PB Ratio is 1.47 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. PChome Online's current PB Ratio is 0.82, which is 74% below median its own 10-year median of 3.16. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PChome Online stock overvalued right now?
Based on GuruFocus' analysis, PChome Online (ROCO:8044) is currently considered Fairly Valued. The stock's GF Value™ is NT$25.34, compared to a current price of NT$26.80 — trading 5.8% above its estimated fair value. The current PB Ratio is 0.82, which is 74% below median its 10-year median of 3.16 and 44% below the Retail - Cyclical industry median of 1.47. PChome Online's overall GF Score™ is 57/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For PChome Online (ROCO:8044), the current PB Ratio is 0.82 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is PChome Online (ROCO:8044) Overvalued in 2026?
Based on GuruFocus' analysis, PChome Online stock appears to be overvalued.
The current stock price of NT$26.80 is trading 5.8% above its estimated GF Value™ of NT$25.34.
GuruFocus considers PChome Online to be Fairly Valued.
Key valuation signals for ROCO:8044:
PB Ratio: 0.82 (74% below median its 10-year median of 3.16)
GF Value™: NT$25.34 vs. price of NT$26.80 (5.8% above fair value)
Industry Position: 44% below the Retail - Cyclical median (#312 of 1076)
No single metric tells the full story. See the ROCO:8044 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
PChome Online Inc is an E-commerce service provider. The primary business scope of the Company and its subsidiaries (together referred to as the Group) includes software design, digital information supply, data processing, and wholesaling and retailing of office machinery, equipment, and information software. The Group's reportable segments are the E-Commerce-Sales segment, Marketplace segment, Fintech segment, and other segment. The E-Commerce-Sales segment is the revenue collection from the online platform from the sale of goods. The other segment is the revenue generated from the online platform to provide search engine services, and telecommunication and communication services. Geographically, in Taiwan only.
57GF Score
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