Harley-DavidsonWBO:HOG +1.56%78 PB Ratio is 0.96 as of Jun. 25, 2026, which is 61% below its 10-year median of 2.46. GuruFocus rates WBO:HOG with a GF Score™ of 78/100 and a GF Value™ of €24.91 (Fairly Valued). The stock has 8 warning signs investors should review. Among 1,295 Vehicles & Parts companies, Harley-Davidson ranks better than 63.47% on this metric.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-25), Harley-Davidson's share price is €22.72. Harley-Davidson's Book Value per Share for the quarter that ended in Mar. 2026 was €23.55. Hence, Harley-Davidson's PB Ratio of today is 0.96.
The historical rank and industry rank for Harley-Davidson's PB Ratio or its related term are showing as below:
WBO:HOG'
s PB Ratio Range Over the Past 10 Years
Min: 0.63 Med: 2.46 Max: 5.7
Current: 0.94
During the past 13 years, Harley-Davidson's highest PB Ratio was 5.70. The lowest was 0.63. And the median was 2.46.
WBO:HOG's PB Ratio is ranked better than 63.47% of 1295
companies
in the Vehicles & Parts industry
Industry Median: 1.39
vs WBO:HOG: 0.94
During the past 12 months, Harley-Davidson's average Book Value Per Share Growth Rate was 6.80% per year.
During the past 3 years, the average Book Value Per Share Growth Rate was 12.20% per year.
During the past 5 years, the average Book Value Per Share Growth Rate was 18.80% per year.
During the past 10 years, the average Book Value Per Share Growth Rate was 12.00% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Harley-Davidson was 57.40% per year. The lowest was -7.30% per year. And the median was 15.10% per year.
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Harley-Davidson PB Ratio Related Terms
Harley-Davidson PB Ratio Historical Data
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The historical data trend for Harley-Davidson's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Recreational Vehicles subindustry, Harley-Davidson's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harley-Davidson PB Ratio vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's PB Ratio distribution charts can be found below:
* The bar in red indicates where Harley-Davidson's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
Harley-Davidson's PB Ratio for today is calculated as follows:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Harley-Davidson (WBO:HOG) has a PB Ratio of 0.96 as of Jun. 25, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Harley-Davidson and its competitors. This is 61% below median its historical median of 2.46. Over the past decade, Harley-Davidson's PB Ratio has ranged from 0.63 to 5.70. According to the industry distribution chart, Harley-Davidson ranks #473 out of 1295 companies in the Vehicles & Parts industry, placing it in the top 36.5%.
Is Harley-Davidson's PB Ratio too high?
Harley-Davidson's current PB Ratio of 0.96 is 61% below median its 10-year median of 2.46. Over the past 10 years, this metric has ranged from a low of 0.63 to a high of 5.70. The Vehicles & Parts industry median PB Ratio is 1.39. Harley-Davidson's value of 0.96 is 30.9% below this industry median. Based on the distribution chart, Harley-Davidson ranks #473 out of 1295 companies in the Vehicles & Parts industry, which is above the industry midpoint. Overall, Harley-Davidson has a GF Score™ of 78/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's PB Ratio compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #473 out of 1295 companies for PB Ratio. This puts Harley-Davidson in the upper half of its industry. The industry median PB Ratio is 1.39. Harley-Davidson's value of 0.96 is 30.9% below this benchmark. Historically, Harley-Davidson's own PB Ratio has ranged from 0.63 to 5.70 over the past decade. While the company's 10-year median is 2.46 vs. the industry median of 1.39, Harley-Davidson has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Vehicles & Parts company?
The median PB Ratio among Vehicles & Parts companies is 1.39, based on 1,295 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harley-Davidson's current PB Ratio of 0.96 is 30.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Harley-Davidson and its competitors. For the Vehicles & Parts industry, the median PB Ratio is 1.39 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harley-Davidson's current PB Ratio is 0.96, which is 61% below median its own 10-year median of 2.46. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (WBO:HOG) is currently considered Fairly Valued. The stock's GF Value™ is €24.91, compared to a current price of €22.72 — trading 8.8% below its estimated fair value. The current PB Ratio is 0.96, which is 61% below median its 10-year median of 2.46 and 30.9% below the Vehicles & Parts industry median of 1.39. Harley-Davidson's overall GF Score™ is 78/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Harley-Davidson (WBO:HOG), the current PB Ratio is 0.96 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harley-Davidson (WBO:HOG) Overvalued in 2026?
Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued.
The current stock price of €22.72 is trading 8.8% below its estimated GF Value™ of €24.91.
GuruFocus considers Harley-Davidson to be Fairly Valued.
Key valuation signals for WBO:HOG:
PB Ratio: 0.96 (61% below median its 10-year median of 2.46)
GF Value™: €24.91 vs. price of €22.72 (8.8% below fair value)
Industry Position: 30.9% below the Vehicles & Parts median (#473 of 1295)
No single metric tells the full story. See the WBO:HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
78GF Score
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