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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Harley-DavidsonBUE:HOG -3.20%65 Peter Lynch Fair Value is ARS122,910.05 as of Jul. 24, 2026, which is 100% below its 10-year median of 0.71. GuruFocus rates BUE:HOG with a GF Score™ of 65/100 and a GF Value™ of ARS14,504.62 (Fairly Valued). The stock has 9 warning signs investors should review. Among 528 Vehicles & Parts companies, Harley-Davidson ranks worse than 189393.75% on this metric.
Peter Lynch Fair Value applies to growing companies. The ideal range for the growth rate is between 10 - 20% a year. Peter Lynch thinks that the fair P/E value for a growth company equals its growth rate, that is PEG = 1. The earnings here is trailing twelve month (TTM) earnings. For non-bank companies, the growth rate we use is the average growth rate for EBITDA per share over the past 5 years. For Banks, the growth rate we use is the average growth rate for Book Value per share over the past 5 years. If 5-Year Growth Rate is greater than 25% a year, we use 25. If 5-Year Growth Rate is smaller than 5% a year, we do not calculate Peter Lynch Fair Value.
Here, as of today, Harley-Davidson's PEG is 1. Harley-Davidson's 5-Year TTM EBITDA Growth Rate is 25.
Harley-Davidson's EPS without NRI for the trailing twelve months (TTM) ended in Mar. 2026 was ARS4,916.40. Therefore, the Peter Lynch Fair Value for today is ARS122,910.05.
As of today (2026-07-24), Harley-Davidson's share price is ARS13930.00. Harley-Davidson's Peter Lynch fair value is ARS122,910.05. Therefore, Harley-Davidson's Price to Peter Lynch Fair Value Ratio for today is 0.11.
The historical rank and industry rank for Harley-Davidson's Peter Lynch Fair Value or its related term are showing as below:
During the past 13 years, the highest Price to Peter Lynch Fair Value Ratio of Harley-Davidson was 2.60. The lowest was 0.36. And the median was 0.71.
BUE:HOG's Price-to-Peter-Lynch-Fair-Value is not ranked *
in the Vehicles & Parts industry.
Industry Median: 0.95 * Ranked among companies with meaningful Price-to-Peter-Lynch-Fair-Value only.
Note: Please don't confuse Peter Lynch Fair Value with the value reached in Peter Lynch Chart.
Harley-Davidson (BUE:HOG) Peter Lynch Fair Value Explanation
Peter Lynch Fair Value applies to growing companies. The ideal range for the growth rate is between 10 - 20% a year.
Peter Lynch thinks that the fair P/E value for a growth company equals its growth rate, that is PEG = 1. The earnings here is trailing twelve month (TTM) earnings. For non-bank companies, the growth rate we use is the average growth rate for EBITDA per share over the past 5 years. For Banks, the growth rate we use is the average growth rate for Book Value per share over the past 5 years.
Please don't confuse Peter Lynch Fair Value with the value reached in Peter Lynch Chart. In Peter Lynch chart, a fixed P/E ratio of 15 is used to draw the Earnings Line. Therefore the value reached has a P/E ratio of 15. But in Peter Lynch Fair Value calculation, P/E equals to the growth rate of EBITDA per share over the past 5 years, which is 25 instead of 15 in this case.
Harley-Davidson's Price to Peter Lynch Fair Value Ratio for today is calculated as
Price to Peter Lynch Fair Value
=
Share Price
/
Peter Lynch Fair Value
=
13930.00
/
122,910.05
=
0.11
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Harley-Davidson Peter Lynch Fair Value Related Terms
Harley-Davidson Peter Lynch Fair Value Historical Data
* Premium members only.
The historical data trend for Harley-Davidson's Peter Lynch Fair Value can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BUE:HOG vs LCII, PATK, THO: Peter Lynch Fair Value Comparison
For the Recreational Vehicles subindustry, Harley-Davidson's Price-to-Peter-Lynch-Fair-Value, along with its competitors' market caps and Price-to-Peter-Lynch-Fair-Value data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harley-Davidson Price-to-Peter-Lynch-Fair-Value vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Price-to-Peter-Lynch-Fair-Value distribution charts can be found below:
* The bar in red indicates where Harley-Davidson's Price-to-Peter-Lynch-Fair-Value falls into.
Harley-Davidson's EPS without NRI for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ARS4,916.40.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Please be aware that the 5-Year TTM EBITDA Growth Rate is calculated based on TTM data over the last 5 years. For quarterly reported companies, the TTM data adds up the quarterly data reported by the company within the most recent 12 months. For companies that report semi-annually, annually, or do not have enough quarterly data, GuruFocus uses the annual data as the TTM data.
If 5-Year Earnings Growth Rate is greater than 25% a year, we use 25.
If 5-Year Earnings Growth Rate is smaller than 5% a year, we do not calculate Peter Lynch Fair Value.
Please note that we use the 5-year average growth rate of EBITDA per share as the growth rate for non-bank companies, as EBITDA growth is subject to less manipulations than net earnings per share. For banks, we use the 5-year average growth rate of Book Value per share as the growth rate. The reason is that EBITDA is not applicable to Banks and Book value is a relative important measurement for Banks. In the calculation, PEG=1 because Peter Lynch thinks that the fair P/E ratio of the growth stock is equal to its earnings growth rate.
What does a Peter Lynch Fair Value of ARS122,910.05 mean?
Harley-Davidson (BUE:HOG) has a Peter Lynch Fair Value of ARS122,910.05 as of Jul. 24, 2026. Peter Lynch Fair Value is the stock value based on a company's current earnings and five-year earnings growth, assuming a PEG of one. View historical data on Harley-Davidson and its competitors. This is 17311175% above median its historical median of 0.71. Over the past decade, Harley-Davidson's Peter Lynch Fair Value has ranged from 0.36 to 2.60. According to the industry distribution chart, Harley-Davidson ranks #999999 out of 528 companies in the Vehicles & Parts industry.
Is Harley-Davidson's Peter Lynch Fair Value too high?
Harley-Davidson's current Peter Lynch Fair Value of ARS122,910.05 is 17311175% above median its 10-year median of 0.71. Over the past 10 years, this metric has ranged from a low of 0.36 to a high of 2.60. Based on the distribution chart, Harley-Davidson ranks #999999 out of 528 companies in the Vehicles & Parts industry, which is in the bottom quartile relative to peers. Overall, Harley-Davidson has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Harley-Davidson's Peter Lynch Fair Value compare to LCII and PATK?
According to the Vehicles & Parts industry distribution chart, Harley-Davidson ranks #999999 out of 528 companies for Peter Lynch Fair Value. This places Harley-Davidson in the lower half of its industry. The industry median Peter Lynch Fair Value is 0.95. Historically, Harley-Davidson's own Peter Lynch Fair Value has ranged from 0.36 to 2.60 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Peter Lynch Fair Value for a Vehicles & Parts company?
The median Peter Lynch Fair Value among Vehicles & Parts companies is 0.95, based on 528 companies in the industry. Companies in the top quartile (top 25%) have a Peter Lynch Fair Value significantly above this median, while those in the bottom quartile fall well below. However, Peter Lynch Fair Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Peter Lynch Fair Value mean?
A high Peter Lynch Fair Value can signal that a stock is expensive relative to its fundamentals. Peter Lynch Fair Value is the stock value based on a company's current earnings and five-year earnings growth, assuming a PEG of one. View historical data on Harley-Davidson and its competitors. For the Vehicles & Parts industry, the median Peter Lynch Fair Value is 0.95 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harley-Davidson's current Peter Lynch Fair Value is ARS122,910.05, which is 17311175% above median its own 10-year median of 0.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harley-Davidson stock overvalued right now?
Based on GuruFocus' analysis, Harley-Davidson (BUE:HOG) is currently considered Fairly Valued. The stock's GF Value™ is ARS14,504.62, compared to a current price of ARS13,930.00 — trading 4% below its estimated fair value. The current Peter Lynch Fair Value is ARS122,910.05, which is 17311175% above median its 10-year median of 0.71. Harley-Davidson's overall GF Score™ is 65/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Peter Lynch Fair Value calculated?
Peter Lynch Fair Value is calculated from a company's financial statements. For Harley-Davidson (BUE:HOG), the current Peter Lynch Fair Value is ARS122,910.05 as of Jul. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harley-Davidson (BUE:HOG) Overvalued in 2026?
Based on GuruFocus' analysis, Harley-Davidson stock appears to be undervalued.
The current stock price of ARS13,930.00 is trading 4% below its estimated GF Value™ of ARS14,504.62.
GuruFocus considers Harley-Davidson to be Fairly Valued.
Key valuation signals for BUE:HOG:
Peter Lynch Fair Value: ARS122,910.05 (17311175% above median its 10-year median of 0.71)
GF Value™: ARS14,504.62 vs. price of ARS13,930.00 (4% below fair value)
No single metric tells the full story. See the BUE:HOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
65GF Score
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