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Pacific OnlinePCOLF 49 Pretax Margin % is 6.28% as of Dec. 2025, which is 40% below its 10-year median of 10.50. GuruFocus rates PCOLF with a GF Score™ of 49/100 and a GF Value™ of $0.06. The stock has 6 warning signs investors should review. Among 550 Interactive Media companies, Pacific Online ranks better than 52.18% on this metric.
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Pacific Online Pretax Margin % Related Terms
Pacific Online Pretax Margin % Historical Data
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The historical data trend for Pacific Online's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PCOLF vs GOOGL, META, SPOT: Pretax Margin % Comparison
For the Internet Content & Information subindustry, Pacific Online's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pacific Online Pretax Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Pacific Online's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Pacific Online's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pacific Online (PCOLF) has a Pretax Margin % of 6.28% as of Dec. 2025. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Pacific Online and its competitors. This is 40% below median its historical median of 10.50. According to the industry distribution chart, Pacific Online ranks #263 out of 550 companies in the Interactive Media industry, placing it in the top 47.8%.
Is Pacific Online's Pretax Margin % too high?
Pacific Online's current Pretax Margin % of 6.28% is 40% below median its 10-year median of 10.50. The Interactive Media industry median Pretax Margin % is 1.95. Pacific Online's value of 6.28% is 222.1% above this industry median. Based on the distribution chart, Pacific Online ranks #263 out of 550 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Pacific Online has a GF Score™ of 49/100, reflecting its overall financial health beyond just this single metric.
How does Pacific Online's Pretax Margin % compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Pacific Online ranks #263 out of 550 companies for Pretax Margin %. This puts Pacific Online in the upper half of its industry. The industry median Pretax Margin % is 1.95. Pacific Online's value of 6.28% is 222.1% above this benchmark. While the company's 10-year median is 10.50 vs. the industry median of 1.95, Pacific Online has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for an Interactive Media company?
The median Pretax Margin % among Interactive Media companies is 1.95, based on 550 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pacific Online's current Pretax Margin % of 6.28% is 222.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Pacific Online and its competitors. For the Interactive Media industry, the median Pretax Margin % is 1.95 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pacific Online's current Pretax Margin % is 6.28%, which is 40% below median its own 10-year median of 10.50. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pacific Online stock overvalued right now?
Pacific Online (PCOLF) has a current Pretax Margin % of 6.28%. The stock's GF Value™ is $0.06, compared to a current price of $0.04 — trading 34.3% below its estimated fair value. The current Pretax Margin % is 6.28%, which is 40% below median its 10-year median of 10.50 and 222.1% above the Interactive Media industry median of 1.95. Pacific Online's overall GF Score™ is 49/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Pacific Online (PCOLF), the current Pretax Margin % is 6.28% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pacific Online (PCOLF) Overvalued in 2026?
Based on GuruFocus' analysis, Pacific Online stock appears to be undervalued.
The current stock price of $0.04 is trading 34.3% below its estimated GF Value™ of $0.06.
Key valuation signals for PCOLF:
Pretax Margin %: 6.28% (40% below median its 10-year median of 10.50)
GF Value™: $0.06 vs. price of $0.04 (34.3% below fair value)
Industry Position: 222.1% above the Interactive Media median (#263 of 550)
No single metric tells the full story. See the PCOLF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pacific Online Ltd is engaged in the provision of internet advertising services in the People's Republic of China. The Group operates vertically integrated portals, including PConline, which focuses on IT product-related content, PCauto, which focuses on automobile content, and PChouse. Its reportable segments include PCauto, which generates the majority of its revenue, and PConline.
49GF Score
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