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Pacific OnlinePCOLF 49 ROC (Joel Greenblatt) % is 16.45% as of Dec. 2025, which is 39% below its 10-year median of 26.94. GuruFocus rates PCOLF with a GF Score™ of 49/100 and a GF Value™ of $0.06. The stock has 6 warning signs investors should review. Among 548 Interactive Media companies, Pacific Online ranks worse than 53.65% on this metric.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Pacific Online's annualized ROC (Joel Greenblatt) % for the quarter that ended in Dec. 2025 was 16.45%.
The historical rank and industry rank for Pacific Online's ROC (Joel Greenblatt) % or its related term are showing as below:
PCOLF'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -1.13 Med: 26.94 Max: 50.05
Current: 6.09
During the past 13 years, Pacific Online's highest ROC (Joel Greenblatt) % was 50.05%. The lowest was -1.13%. And the median was 26.94%.
PCOLF's ROC (Joel Greenblatt) % is ranked worse than 53.65% of 548
companies
in the Interactive Media industry
Industry Median: 14.26
vs PCOLF: 6.09
Pacific Online's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was 0.00% per year.
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
Pacific Online ROC (Joel Greenblatt) % Related Terms
Pacific Online ROC (Joel Greenblatt) % Historical Data
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The historical data trend for Pacific Online's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PCOLF vs GOOGL, META, SPOT: ROC (Joel Greenblatt) % Comparison
For the Internet Content & Information subindustry, Pacific Online's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pacific Online ROC (Joel Greenblatt) % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Pacific Online's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where Pacific Online's ROC (Joel Greenblatt) % falls into.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is two times the semi-annual (Dec. 2025) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of 16.45% mean?
Pacific Online (PCOLF) has a ROC (Joel Greenblatt) % of 16.45% as of Dec. 2025. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Pacific Online and its competitors. This is 39% below median its historical median of 26.94. According to the industry distribution chart, Pacific Online ranks #294 out of 548 companies in the Interactive Media industry, placing it in the top 53.6%.
Is Pacific Online's ROC (Joel Greenblatt) % too high?
Pacific Online's current ROC (Joel Greenblatt) % of 16.45% is 39% below median its 10-year median of 26.94. The Interactive Media industry median ROC (Joel Greenblatt) % is 14.26. Pacific Online's value of 16.45% is 15.4% above this industry median. Based on the distribution chart, Pacific Online ranks #294 out of 548 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Pacific Online has a GF Score™ of 49/100, reflecting its overall financial health beyond just this single metric.
How does Pacific Online's ROC (Joel Greenblatt) % compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Pacific Online ranks #294 out of 548 companies for ROC (Joel Greenblatt) %. This places Pacific Online in the lower half of its industry. The industry median ROC (Joel Greenblatt) % is 14.26. Pacific Online's value of 16.45% is 15.4% above this benchmark. While the company's 10-year median is 26.94 vs. the industry median of 14.26, Pacific Online has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for an Interactive Media company?
The median ROC (Joel Greenblatt) % among Interactive Media companies is 14.26, based on 548 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pacific Online's current ROC (Joel Greenblatt) % of 16.45% is 15.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Pacific Online and its competitors. For the Interactive Media industry, the median ROC (Joel Greenblatt) % is 14.26 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pacific Online's current ROC (Joel Greenblatt) % is 16.45%, which is 39% below median its own 10-year median of 26.94. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pacific Online stock overvalued right now?
Pacific Online (PCOLF) has a current ROC (Joel Greenblatt) % of 16.45%. The stock's GF Value™ is $0.06, compared to a current price of $0.04 — trading 34.3% below its estimated fair value. The current ROC (Joel Greenblatt) % is 16.45%, which is 39% below median its 10-year median of 26.94 and 15.4% above the Interactive Media industry median of 14.26. Pacific Online's overall GF Score™ is 49/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Pacific Online (PCOLF), the current ROC (Joel Greenblatt) % is 16.45% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pacific Online (PCOLF) Overvalued in 2026?
Based on GuruFocus' analysis, Pacific Online stock appears to be undervalued.
The current stock price of $0.04 is trading 34.3% below its estimated GF Value™ of $0.06.
Key valuation signals for PCOLF:
ROC (Joel Greenblatt) %: 16.45% (39% below median its 10-year median of 26.94)
GF Value™: $0.06 vs. price of $0.04 (34.3% below fair value)
Industry Position: 15.4% above the Interactive Media median (#294 of 548)
No single metric tells the full story. See the PCOLF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pacific Online Ltd is engaged in the provision of internet advertising services in the People's Republic of China. The Group operates vertically integrated portals, including PConline, which focuses on IT product-related content, PCauto, which focuses on automobile content, and PChouse. Its reportable segments include PCauto, which generates the majority of its revenue, and PConline.
49GF Score
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