JAPAF (Japan Tobacco) PS Ratio: 2.85 (As of Jun. 29, 2026) — 25% Above Median


JAPAF Japan Tobacco Inc JAPAF
75 GF Score
Price $37.74
GF Value $31.40
Valuation Modestly Overvalued
! 7 Warning Signs
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What is Japan Tobacco PS Ratio?

Japan Tobacco JAPAF 75 PS Ratio is 2.85 as of Jun. 29, 2026, which is 25% above its 10-year median of 2.28. GuruFocus rates JAPAF with a GF Score™ of 75/100 and a GF Value™ of $31.40 (Modestly Overvalued). The stock has 7 warning signs investors should review. Among 45 Tobacco Products companies, Japan Tobacco ranks worse than 71.11% on this metric.

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Japan Tobacco's share price is $37.74. Japan Tobacco's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was $13.25. Hence, Japan Tobacco's PS Ratio for today is 2.85.

Warning Sign:

Japan Tobacco Inc stock PS Ratio (=3.02) is close to 5-year high of 3.16.

The historical rank and industry rank for Japan Tobacco's PS Ratio or its related term are showing as below:

JAPAF' s PS Ratio Range Over the Past 10 Years
Min: 1.5   Med: 2.28   Max: 3.54
Current: 3.02

During the past 13 years, Japan Tobacco's highest PS Ratio was 3.54. The lowest was 1.50. And the median was 2.28.

JAPAF's PS Ratio is ranked worse than
71.11% of 45 companies
in the Tobacco Products industry
Industry Median: 2.31 vs JAPAF: 3.02

Japan Tobacco's Revenue per Sharefor the three months ended in Mar. 2026 was $3.28. Its Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was $13.25.

During the past 12 months, the average Revenue per Share Growth Rate of Japan Tobacco was 13.40% per year. During the past 3 years, the average Revenue per Share Growth Rate was 9.30% per year. During the past 5 years, the average Revenue per Share Growth Rate was 10.20% per year. During the past 10 years, the average Revenue per Share Growth Rate was 4.70% per year.

During the past 13 years, Japan Tobacco's highest 3-Year average Revenue per Share Growth Rate was 13.80% per year. The lowest was -33.10% per year. And the median was 2.30% per year.

Back to Basics: PS Ratio


Japan Tobacco  (OTCPK:JAPAF) PS Ratio Explanation

The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.

When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.

Similar to the PE Ratio or Price-to-Operating-Cash-Flow or Price-to-Free-Cash-Flow , the PS Ratio measures the valuation based on the earning power of the company. This is where it is different from the PB Ratio , which measures the valuation based on the company's balance sheet.


Be Aware

The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.


Japan Tobacco PS Ratio Related Terms


Japan Tobacco PS Ratio Historical Data

* Premium members only.

The historical data trend for Japan Tobacco's PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Japan Tobacco PS Ratio Chart

Japan Tobacco Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.77 1.78 2.28 2.37 2.89

Japan Tobacco Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.32 2.34 2.62 2.89 3.00

JAPAF vs PM, MO, TPB: PS Ratio Comparison

For the Tobacco subindustry, Japan Tobacco's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Japan Tobacco PS Ratio vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Japan Tobacco's PS Ratio distribution charts can be found below:

* The bar in red indicates where Japan Tobacco's PS Ratio falls into.


JAPAF
75GF Score
Japan Tobacco Inc JAPAF
PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Japan Tobacco PS Ratio Calculation

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.

Japan Tobacco's PS Ratio for today is calculated as

PS Ratio=Share Price/Revenue per Share (TTM)
=37.74/13.254
=2.85

Japan Tobacco's Share Price of today is $37.74.
Japan Tobacco's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $13.25.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

PS Ratio=Market Cap/Revenue

The Revenue here is for the trailing 12 months.

Frequently Asked Questions Learn more about PS Ratio →
What does a PS Ratio of 2.85 mean?
Japan Tobacco (JAPAF) has a PS Ratio of 2.85 as of Jun. 29, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Japan Tobacco and its competitors. This is 25% above median its historical median of 2.28. Over the past decade, Japan Tobacco's PS Ratio has ranged from 1.50 to 3.54. According to the industry distribution chart, Japan Tobacco ranks #32 out of 45 companies in the Tobacco Products industry, placing it in the top 71.1%.
Is Japan Tobacco's PS Ratio too high?
Japan Tobacco's current PS Ratio of 2.85 is 25% above median its 10-year median of 2.28. Over the past 10 years, this metric has ranged from a low of 1.50 to a high of 3.54. The Tobacco Products industry median PS Ratio is 2.31. Japan Tobacco's value of 2.85 is 23.4% above this industry median. Based on the distribution chart, Japan Tobacco ranks #32 out of 45 companies in the Tobacco Products industry, which is below the industry midpoint. Overall, Japan Tobacco has a GF Score™ of 75/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Japan Tobacco's PS Ratio compare to PM and MO?
According to the Tobacco Products industry distribution chart, Japan Tobacco ranks #32 out of 45 companies for PS Ratio. This places Japan Tobacco in the lower half of its industry. The industry median PS Ratio is 2.31. Japan Tobacco's value of 2.85 is 23.4% above this benchmark. Historically, Japan Tobacco's own PS Ratio has ranged from 1.50 to 3.54 over the past decade. While the company's 10-year median is 2.28 vs. the industry median of 2.31, Japan Tobacco has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Tobacco Products company?
The median PS Ratio among Tobacco Products companies is 2.31, based on 45 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Japan Tobacco's current PS Ratio of 2.85 is 23.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Japan Tobacco and its competitors. For the Tobacco Products industry, the median PS Ratio is 2.31 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Japan Tobacco's current PS Ratio is 2.85, which is 25% above median its own 10-year median of 2.28. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Japan Tobacco stock overvalued right now?
Based on GuruFocus' analysis, Japan Tobacco (JAPAF) is currently considered Modestly Overvalued. The stock's GF Value™ is $31.40, compared to a current price of $37.74 — trading 20.2% above its estimated fair value. The current PS Ratio is 2.85, which is 25% above median its 10-year median of 2.28 and 23.4% above the Tobacco Products industry median of 2.31. Japan Tobacco's overall GF Score™ is 75/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Japan Tobacco (JAPAF), the current PS Ratio is 2.85 as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Japan Tobacco (JAPAF) Overvalued in 2026?

Based on GuruFocus' analysis, Japan Tobacco stock appears to be overvalued. The current stock price of $37.74 is trading 20.2% above its estimated GF Value™ of $31.40. GuruFocus considers Japan Tobacco to be Modestly Overvalued.

Key valuation signals for JAPAF:

  • PS Ratio: 2.85 (25% above median its 10-year median of 2.28)
  • GF Value™: $31.40 vs. price of $37.74 (20.2% above fair value)
  • GF Score™: 75/100 with 7 warning signs
  • Industry Position: 23.4% above the Tobacco Products median (#32 of 45)

No single metric tells the full story. See the JAPAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Japan Tobacco Business Description

Address 4-1-1 Toranomon, Minato-ku, Tokyo, JPN, 105-6927
Japan Tobacco primarily sells cigarettes and reduced-risk products, organized in three clusters consisting of Asia (which includes its home market and countries in Asia Pacific), Western Europe, and EMA (which includes Eastern Europe, the Middle East North Africa, Turkey, Americas, and duty-free). Its leading cigarette brands include Winston (non-US), Camel (non-US), Mevius, and LD. Its reduced-risk brands include Logic in vaping, Ploom in heated tobacco, and Nordic Spirit in nicotine pouches, though these generates less than 5% of tobacco sales.
75GF Score

Get the complete analysis for JAPAF

PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$37.74
Price
$31.40
GF Value