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Japan TobaccoJAPAF 83 Shiller PE Ratio is 26.76 as of Aug. 20, 2026, which is 81% above its 10-year median of 14.77. GuruFocus rates JAPAF with a GF Score™ of 83/100 and a GF Value™ of $33.30 (Modestly Overvalued). The stock has 8 warning signs investors should review. Among 27 Tobacco Products companies, Japan Tobacco ranks worse than 81.48% on this metric.
As of today (2026-08-20), Japan Tobacco's current share price is $41.21. Japan Tobacco's E10 for the quarter that ended in Jun. 2026 was $1.54. Japan Tobacco's Shiller PE Ratio for today is 26.76.
The historical rank and industry rank for Japan Tobacco's Shiller PE Ratio or its related term are showing as below:
JAPAF'
s Shiller PE Ratio Range Over the Past 10 Years
Min: 8.39 Med: 14.77 Max: 28.95
Current: 28.23
During the past years, Japan Tobacco's highest Shiller PE Ratio was 28.95. The lowest was 8.39. And the median was 14.77.
JAPAF's Shiller PE Ratio is ranked worse than 81.48% of 27
companies
in the Tobacco Products industry
Industry Median: 14.02
vs JAPAF: 28.23
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
Japan Tobacco's adjusted earnings per share data for the three months ended in Jun. 2026 was $0.823. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is $1.54 for the trailing ten years ended in Jun. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Japan Tobacco (OTCPK:JAPAF) Shiller PE Ratio Explanation
Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.
Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.
Be Aware
Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.
Japan Tobacco Shiller PE Ratio Related Terms
Japan Tobacco Shiller PE Ratio Historical Data
* Premium members only.
The historical data trend for Japan Tobacco's Shiller PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Tobacco subindustry, Japan Tobacco's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Japan Tobacco Shiller PE Ratio vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, Japan Tobacco's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where Japan Tobacco's Shiller PE Ratio falls into.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
Japan Tobacco's Shiller PE Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Japan Tobacco's E10 for the quarter that ended in Jun. 2026 is calculated as:
For example, Japan Tobacco's adjusted earnings per share data for the three months ended in Jun. 2026 was:
Add all the adjusted EPS together and divide 10 will get our E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
Japan Tobacco (JAPAF) has a Shiller PE Ratio of 26.76 as of Aug. 20, 2026. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Japan Tobacco and its competitors. This is 81% above median its historical median of 14.77. Over the past decade, Japan Tobacco's Shiller PE Ratio has ranged from 8.39 to 28.95. According to the industry distribution chart, Japan Tobacco ranks #22 out of 27 companies in the Tobacco Products industry, placing it in the top 81.5%.
Is Japan Tobacco's Shiller PE Ratio too high?
Japan Tobacco's current Shiller PE Ratio of 26.76 is 81% above median its 10-year median of 14.77. Over the past 10 years, this metric has ranged from a low of 8.39 to a high of 28.95. The Tobacco Products industry median Shiller PE Ratio is 14.02. Japan Tobacco's value of 26.76 is 90.9% above this industry median. Based on the distribution chart, Japan Tobacco ranks #22 out of 27 companies in the Tobacco Products industry, which is in the bottom quartile relative to peers. Overall, Japan Tobacco has a GF Score™ of 83/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Japan Tobacco's Shiller PE Ratio compare to PM and MO?
According to the Tobacco Products industry distribution chart, Japan Tobacco ranks #22 out of 27 companies for Shiller PE Ratio. This places Japan Tobacco in the lower half of its industry. The industry median Shiller PE Ratio is 14.02. Japan Tobacco's value of 26.76 is 90.9% above this benchmark. Historically, Japan Tobacco's own Shiller PE Ratio has ranged from 8.39 to 28.95 over the past decade. While the company's 10-year median is 14.77 vs. the industry median of 14.02, Japan Tobacco has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shiller PE Ratio for a Tobacco Products company?
The median Shiller PE Ratio among Tobacco Products companies is 14.02, based on 27 companies in the industry. Companies in the top quartile (top 25%) have a Shiller PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Shiller PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Japan Tobacco's current Shiller PE Ratio of 26.76 is 90.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shiller PE Ratio mean?
A high Shiller PE Ratio can signal that a stock is expensive relative to its fundamentals. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Japan Tobacco and its competitors. For the Tobacco Products industry, the median Shiller PE Ratio is 14.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Japan Tobacco's current Shiller PE Ratio is 26.76, which is 81% above median its own 10-year median of 14.77. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Japan Tobacco stock overvalued right now?
Based on GuruFocus' analysis, Japan Tobacco (JAPAF) is currently considered Modestly Overvalued. The stock's GF Value™ is $33.30, compared to a current price of $41.21 — trading 23.8% above its estimated fair value. The current Shiller PE Ratio is 26.76, which is 81% above median its 10-year median of 14.77 and 90.9% above the Tobacco Products industry median of 14.02. Japan Tobacco's overall GF Score™ is 83/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shiller PE Ratio calculated?
Shiller PE Ratio is calculated from a company's financial statements. For Japan Tobacco (JAPAF), the current Shiller PE Ratio is 26.76 as of Aug. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Japan Tobacco (JAPAF) Overvalued in 2026?
Based on GuruFocus' analysis, Japan Tobacco stock appears to be overvalued.
The current stock price of $41.21 is trading 23.8% above its estimated GF Value™ of $33.30.
GuruFocus considers Japan Tobacco to be Modestly Overvalued.
Key valuation signals for JAPAF:
Shiller PE Ratio: 26.76 (81% above median its 10-year median of 14.77)
GF Value™: $33.30 vs. price of $41.21 (23.8% above fair value)
Industry Position: 90.9% above the Tobacco Products median (#22 of 27)
No single metric tells the full story. See the JAPAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Japan Tobacco primarily sells cigarettes and reduced-risk products, organized in three clusters consisting of Asia (which includes its home market and countries in Asia Pacific), Western Europe, and EMA (which includes Eastern Europe, the Middle East North Africa, Turkey, Americas, and duty-free). Its leading cigarette brands include Winston (non-US), Camel (non-US), Mevius, and LD. Its reduced-risk brands include Logic in vaping, Ploom in heated tobacco, and Nordic Spirit in nicotine pouches, though these generates less than 5% of tobacco sales.
83GF Score
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