Definity FinancialTSX:DFY -0.09%77 PS Ratio is 1.65 as of Jul. 01, 2026, which is 19% above its 10-year median of 1.39. GuruFocus rates TSX:DFY with a GF Score™ of 77/100 and a GF Value™ of C$71.40 (Fairly Valued). The stock has 4 warning signs investors should review. Among 504 Insurance companies, Definity Financial ranks worse than 67.26% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Definity Financial's share price is C$75.24.
Definity Financial's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was C$45.72. Hence, Definity Financial's PS Ratio for today is 1.65.
The historical rank and industry rank for Definity Financial's PS Ratio or its related term are showing as below:
TSX:DFY'
s PS Ratio Range Over the Past 10 Years
Min: 1.01 Med: 1.39 Max: 1.96
Current: 1.65
During the past 6 years, Definity Financial's highest PS Ratio was 1.96. The lowest was 1.01. And the median was 1.39.
TSX:DFY's PS Ratio is ranked worse than 67.26% of 504
companies
in the Insurance industry
Industry Median: 1.15
vs TSX:DFY: 1.65
During the past 12 months, the average Revenue per Share Growth Rate of Definity Financial was 14.30% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 16.90% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 10.80% per year.
During the past 6 years, Definity Financial's highest 3-Year average Revenue per Share Growth Rate was 16.90% per year. The lowest was 10.10% per year. And the median was 11.80% per year.
Back to Basics: PS Ratio
Definity Financial (TSX:DFY) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Definity Financial PS Ratio Related Terms
Definity Financial PS Ratio Historical Data
* Premium members only.
The historical data trend for Definity Financial's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Insurance - Property & Casualty subindustry, Definity Financial's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Definity Financial PS Ratio vs Insurance Industry
For the Insurance industry and Financial Services sector, Definity Financial's PS Ratio distribution charts can be found below:
* The bar in red indicates where Definity Financial's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Definity Financial's Share Price of today is C$75.24. Definity Financial's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was C$45.72.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Definity Financial (TSX:DFY) has a PS Ratio of 1.65 as of Jul. 01, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Definity Financial and its competitors. This is 19% above median its historical median of 1.39. Over the past decade, Definity Financial's PS Ratio has ranged from 1.01 to 1.96. According to the industry distribution chart, Definity Financial ranks #339 out of 504 companies in the Insurance industry, placing it in the top 67.3%.
Is Definity Financial's PS Ratio too high?
Definity Financial's current PS Ratio of 1.65 is 19% above median its 10-year median of 1.39. Over the past 10 years, this metric has ranged from a low of 1.01 to a high of 1.96. The Insurance industry median PS Ratio is 1.15. Definity Financial's value of 1.65 is 43.5% above this industry median. Based on the distribution chart, Definity Financial ranks #339 out of 504 companies in the Insurance industry, which is below the industry midpoint. Overall, Definity Financial has a GF Score™ of 77/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Definity Financial's PS Ratio compare to CB and PGR?
According to the Insurance industry distribution chart, Definity Financial ranks #339 out of 504 companies for PS Ratio. This places Definity Financial in the lower half of its industry. The industry median PS Ratio is 1.15. Definity Financial's value of 1.65 is 43.5% above this benchmark. Historically, Definity Financial's own PS Ratio has ranged from 1.01 to 1.96 over the past decade. While the company's 10-year median is 1.39 vs. the industry median of 1.15, Definity Financial has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for an Insurance company?
The median PS Ratio among Insurance companies is 1.15, based on 504 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Definity Financial's current PS Ratio of 1.65 is 43.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Definity Financial and its competitors. For the Insurance industry, the median PS Ratio is 1.15 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Definity Financial's current PS Ratio is 1.65, which is 19% above median its own 10-year median of 1.39. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Definity Financial stock overvalued right now?
Based on GuruFocus' analysis, Definity Financial (TSX:DFY) is currently considered Fairly Valued. The stock's GF Value™ is C$71.40, compared to a current price of C$75.24 — trading 5.4% above its estimated fair value. The current PS Ratio is 1.65, which is 19% above median its 10-year median of 1.39 and 43.5% above the Insurance industry median of 1.15. Definity Financial's overall GF Score™ is 77/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Definity Financial (TSX:DFY), the current PS Ratio is 1.65 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Definity Financial (TSX:DFY) Overvalued in 2026?
Based on GuruFocus' analysis, Definity Financial stock appears to be overvalued.
The current stock price of C$75.24 is trading 5.4% above its estimated GF Value™ of C$71.40.
GuruFocus considers Definity Financial to be Fairly Valued.
Key valuation signals for TSX:DFY:
PS Ratio: 1.65 (19% above median its 10-year median of 1.39)
GF Value™: C$71.40 vs. price of C$75.24 (5.4% above fair value)
Industry Position: 43.5% above the Insurance median (#339 of 504)
No single metric tells the full story. See the TSX:DFY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Definity Financial Corp is a property and casualty insurance services provider. It serves the insurance needs of individual, commercial, and farm customers. Its product portfolio includes Personal auto insurance, Personal home insurance, Group auto insurance, Group home insurance, Business property insurance, Business liability insurance, Commercial vehicle insurance, Surety bonds, Oilfield services insurance, General farm insurance, Premier cash crop insurance, and Winery insurance.
77GF Score
Get the complete analysis for TSX:DFY
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