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GoPro (GPRO) PS Ratio

: 0.26 (As of Today)
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The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, GoPro's share price is $1.70. GoPro's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2023 was $6.57. Hence, GoPro's PS Ratio for today is 0.26.

Good Sign:

GoPro Inc stock PS Ratio (=0.27) is close to 10-year low of 0.27

The historical rank and industry rank for GoPro's PS Ratio or its related term are showing as below:

GPRO' s PS Ratio Range Over the Past 10 Years
Min: 0.27   Med: 0.92   Max: 9.11
Current: 0.27

During the past 13 years, GoPro's highest PS Ratio was 9.11. The lowest was 0.27. And the median was 0.92.

GPRO's PS Ratio is ranked better than
90.18% of 2454 companies
in the Hardware industry
Industry Median: 1.475 vs GPRO: 0.27

GoPro's Revenue per Sharefor the three months ended in Dec. 2023 was $1.96. Its Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2023 was $6.57.

Warning Sign:

GoPro Inc revenue per share has been in decline for the last 5 years.

During the past 12 months, the average Revenue per Share Growth Rate of GoPro was 6.90% per year. During the past 3 years, the average Revenue per Share Growth Rate was 3.10% per year. During the past 5 years, the average Revenue per Share Growth Rate was -5.20% per year. During the past 10 years, the average Revenue per Share Growth Rate was -4.60% per year.

During the past 13 years, GoPro's highest 3-Year average Revenue per Share Growth Rate was 84.00% per year. The lowest was -11.20% per year. And the median was -2.85% per year.

Back to Basics: PS Ratio


GoPro PS Ratio Historical Data

The historical data trend for GoPro's PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

GoPro Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
PS Ratio
Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.53 1.38 1.45 0.81 0.53

GoPro Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
PS Ratio Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.81 0.82 0.66 0.49 0.53

Competitive Comparison

For the Consumer Electronics subindustry, GoPro's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


GoPro PS Ratio Distribution

For the Hardware industry and Technology sector, GoPro's PS Ratio distribution charts can be found below:

* The bar in red indicates where GoPro's PS Ratio falls into.



GoPro PS Ratio Calculation

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.

GoPro's PS Ratio for today is calculated as

PS Ratio=Share Price/Revenue per Share (TTM)
=1.70/6.57
=0.26

GoPro's Share Price of today is $1.70.
GoPro's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2023 adds up the quarterly data reported by the company within the most recent 12 months, which was $6.57.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

PS Ratio=Market Cap/Revenue

The Revenue here is for the trailing 12 months.


GoPro  (NAS:GPRO) PS Ratio Explanation

The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.

When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.

Similar to the PE Ratio or Price-to-Operating-Cash-Flow or Price-to-Free-Cash-Flow , the PS Ratio measures the valuation based on the earning power of the company. This is where it is different from the PB Ratio , which measures the valuation based on the company's balance sheet.


Be Aware

The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.


GoPro PS Ratio Related Terms

Thank you for viewing the detailed overview of GoPro's PS Ratio provided by GuruFocus.com. Please click on the following links to see related term pages.


GoPro (GPRO) Business Description

Address
3025 Clearview Way, San Mateo, CA, USA, 94402
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Executives
Eve T. Saltman officer: VP, Corp/Bus Dev, GC, Sec 3000 CLEARVIEW WAY, SAN MATEO CA 94402
Brian Mcgee officer: Vice President of Finance 3000 CLEARVIEW WAY, SAN MATEO CA 94402
Charles Lafrades officer: Chief Accounting Officer C/O GOPRO, INC., 455 ECCLES AVENUE, SOUTH SAN FRANCISCO CA 94080
Dean Jahnke officer: Vice President, Global Sales 3000 CLEARVIEW WAY, SAN MATEO CA 94402
Lauren Zalaznick director 425 LEXINGTON AVENUE, (ATTN: ANDREA ANDREZO), NEW YORK NY 10017
Kevin Hinge officer: SVP, Chief Supply Chain Off. 3030 BINNACLE DR. #306, NAPLES FL 34103
Tyrone Ahmad-taylor director 3000 CLEARVIEW WAY, SAN MATEO CA 94402
Frederic Welts director GOLDEN STATE WARRIORS, 1011 BROADWAY, OAKLAND CA 94607
S Aimee Lapic officer: SVP, Chief Digital Officer 2101 WEBSTER ST #1650, OAKLAND CA 94612
Nicholas Woodman director, 10 percent owner, officer: CEO, Chairman of the Board 3025 CLEARVIEW WAY, SAN MATEO CA 94402
Susan M Lyne director 11 WEST 42ND STREET, NEW YORK NY 10036
Shaz Kahng director 24 EAST AVENUE #139, NEW CANAAN CT 06840
Peter C Gotcher director
Kenneth A Goldman director C/O YAHOO! INC., 701 FIRST AVENUE, SUNNYVALE CA 94089
James Lanzone director 3000 CLEARVIEW WAY, SAN MATEO CA 94402