Matas AS (CHIX:MATASC) GF Value Rank: 8 (As of Jul. 12, 2026) — 14% Above Median


CHIX:MATASC Matas AS CHIX:MATASC
76 GF Score
Price kr100.70
GF Value kr138.24
Valuation Modestly Undervalued
! 4 Warning Signs
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What is Matas AS GF Value Rank?

Matas AS CHIX:MATASC 76 GF Value Rank is 8 as of Jul. 12, 2026, which is 14% above its 10-year median of 7.00. GuruFocus rates CHIX:MATASC with a GF Score™ of 76/100 and a GF Value™ of kr138.24 (Modestly Undervalued). The stock has 4 warning signs investors should review.

Matas AS has the GF Value Rank of 8.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

CHIX:MATASC vs CASY, WSM, DKS: GF Value Rank Comparison

For the Specialty Retail subindustry, Matas AS's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Matas AS GF Value Rank vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Matas AS's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Matas AS's GF Value Rank falls into.


CHIX:MATASC
76GF Score
Matas AS CHIX:MATASC
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 8 mean?
Matas AS (CHIX:MATASC) has a GF Value Rank of 8 as of Jul. 12, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Matas AS and its competitors. This is 14% above median its historical median of 7.00. Over the past decade, Matas AS's GF Value Rank has ranged from 3.00 to 10.00.
Is Matas AS's GF Value Rank too high?
Matas AS's current GF Value Rank of 8 is 14% above median its 10-year median of 7.00. Over the past 10 years, this metric has ranged from a low of 3.00 to a high of 10.00. Overall, Matas AS has a GF Score™ of 76/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Matas AS's GF Value Rank compare to CASY and WSM?
Matas AS's GF Value Rank of 8 can be compared against companies in the Retail - Cyclical industry. Historically, Matas AS's own GF Value Rank has ranged from 3.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Retail - Cyclical company?
A good GF Value Rank depends on the Retail - Cyclical industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Matas AS and its competitors. Matas AS's current GF Value Rank is 8, which is 14% above median its own 10-year median of 7.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Matas AS stock overvalued right now?
Based on GuruFocus' analysis, Matas AS (CHIX:MATASC) is currently considered Modestly Undervalued. The stock's GF Value™ is kr138.24, compared to a current price of kr100.70 — trading 27.2% below its estimated fair value. The current GF Value Rank is 8, which is 14% above median its 10-year median of 7.00. Matas AS's overall GF Score™ is 76/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Matas AS (CHIX:MATASC), the current GF Value Rank is 8 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Matas AS (CHIX:MATASC) Overvalued in 2026?

Based on GuruFocus' analysis, Matas AS stock appears to be undervalued. The current stock price of kr100.70 is trading 27.2% below its estimated GF Value™ of kr138.24. GuruFocus considers Matas AS to be Modestly Undervalued.

Key valuation signals for CHIX:MATASC:

  • GF Value Rank: 8 (14% above median its 10-year median of 7.00)
  • GF Value™: kr138.24 vs. price of kr100.70 (27.2% below fair value)
  • GF Score™: 76/100 with 4 warning signs

No single metric tells the full story. See the CHIX:MATASC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Matas AS Business Description

Other Exchanges 0QFA:UKMATAS:Denmark
Address Rormosevej 1, Allerod, DNK, DK-3450
Matas AS is beauty and wellbeing brands. It has three segments Matas, KICKS and Other. It generates majority of revenue from Matas segment. Its product groups are High-end Beauty: Luxury beauty products, including cosmetics, skincare and haircare products and fragrances; Mass Beauty: Everyday beauty products and personal care, including cosmetics and skincare and haircare products; Health and Wellbeing: MediCare Vitamins, minerals, health supplements, specialty foods and herbal medicinal products. Sports, nutrition and exercise. Baby and parent. Sexual wellness, Personal care products and special skincare; Other: Clothing and accessories. It generates majority of revenue from Denmark followed by Sweden, Norway, and Other countries.
76GF Score

Get the complete analysis for CHIX:MATASC

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr100.70
Price
kr138.24
GF Value