Matas AS (CHIX:MATASC) Momentum Rank: 1 (As of Jul. 18, 2026) — 86% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

CHIX:MATASC Matas AS CHIX:MATASC
72 GF Score
Price kr100.70
GF Value kr167.81
Valuation Modestly Undervalued
! 4 Warning Signs
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What is Matas AS Momentum Rank?

Matas AS CHIX:MATASC 72 Momentum Rank is 1 as of Jul. 18, 2026, which is 86% below its 10-year median of 7.00. GuruFocus rates CHIX:MATASC with a GF Score™ of 72/100 and a GF Value™ of kr167.81 (Modestly Undervalued). The stock has 4 warning signs investors should review.

Matas AS has the Momentum Rank of 1.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

CHIX:MATASC vs CASY, WSM, DKS: Momentum Rank Comparison

For the Specialty Retail subindustry, Matas AS's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Matas AS Momentum Rank vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Matas AS's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Matas AS's Momentum Rank falls into.


CHIX:MATASC
72GF Score
Matas AS CHIX:MATASC
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 1 mean?
Matas AS (CHIX:MATASC) has a Momentum Rank of 1 as of Jul. 18, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Matas AS and its competitors. This is 86% below median its historical median of 7.00. Over the past decade, Matas AS's Momentum Rank has ranged from 1.00 to 10.00.
Is Matas AS's Momentum Rank too high?
Matas AS's current Momentum Rank of 1 is 86% below median its 10-year median of 7.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Matas AS has a GF Score™ of 72/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Matas AS's Momentum Rank compare to CASY and WSM?
Matas AS's Momentum Rank of 1 can be compared against companies in the Retail - Cyclical industry. Historically, Matas AS's own Momentum Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Retail - Cyclical company?
A good Momentum Rank depends on the Retail - Cyclical industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Matas AS and its competitors. Matas AS's current Momentum Rank is 1, which is 86% below median its own 10-year median of 7.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Matas AS stock overvalued right now?
Based on GuruFocus' analysis, Matas AS (CHIX:MATASC) is currently considered Modestly Undervalued. The stock's GF Value™ is kr167.81, compared to a current price of kr100.70 — trading 40% below its estimated fair value. The current Momentum Rank is 1, which is 86% below median its 10-year median of 7.00. Matas AS's overall GF Score™ is 72/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Matas AS (CHIX:MATASC), the current Momentum Rank is 1 as of Jul. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Matas AS (CHIX:MATASC) Overvalued in 2026?

Based on GuruFocus' analysis, Matas AS stock appears to be undervalued. The current stock price of kr100.70 is trading 40% below its estimated GF Value™ of kr167.81. GuruFocus considers Matas AS to be Modestly Undervalued.

Key valuation signals for CHIX:MATASC:

  • Momentum Rank: 1 (86% below median its 10-year median of 7.00)
  • GF Value™: kr167.81 vs. price of kr100.70 (40% below fair value)
  • GF Score™: 72/100 with 4 warning signs

No single metric tells the full story. See the CHIX:MATASC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Matas AS Business Description

Other Exchanges 0QFA:UKMATAS:Denmark
Address Rormosevej 1, Allerod, DNK, DK-3450
Matas AS is beauty and wellbeing brands. It has three segments Matas, KICKS and Other. It generates majority of revenue from Matas segment. Its product groups are High-end Beauty: Luxury beauty products, including cosmetics, skincare and haircare products and fragrances; Mass Beauty: Everyday beauty products and personal care, including cosmetics and skincare and haircare products; Health and Wellbeing: MediCare Vitamins, minerals, health supplements, specialty foods and herbal medicinal products. Sports, nutrition and exercise. Baby and parent. Sexual wellness, Personal care products and special skincare; Other: Clothing and accessories. It generates majority of revenue from Denmark followed by Sweden, Norway, and Other countries.
72GF Score

Get the complete analysis for CHIX:MATASC

Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr100.70
Price
kr167.81
GF Value