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Matas ASCHIX:MATASC 74 Shiller PE Ratio is 14.39 as of Jul. 22, 2026, which is 2% above its 10-year median of 14.08. GuruFocus rates CHIX:MATASC with a GF Score™ of 74/100 and a GF Value™ of kr138.47 (Modestly Undervalued). The stock has 4 warning signs investors should review. Among 582 Retail - Cyclical companies, Matas AS ranks better than 69.76% on this metric.
As of today (2026-07-22), Matas AS's current share price is kr100.70. Matas AS's E10 for the quarter that ended in Mar. 2026 was kr7.00. Matas AS's Shiller PE Ratio for today is 14.39.
The historical rank and industry rank for Matas AS's Shiller PE Ratio or its related term are showing as below:
CHIX:MATASc'
s Shiller PE Ratio Range Over the Past 10 Years
Min: 8.18 Med: 14.08 Max: 19.03
Current: 11.86
During the past years, Matas AS's highest Shiller PE Ratio was 19.03. The lowest was 8.18. And the median was 14.08.
CHIX:MATASc's Shiller PE Ratio is ranked better than 69.76% of 582
companies
in the Retail - Cyclical industry
Industry Median: 18.14
vs CHIX:MATASc: 11.86
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
Matas AS's adjusted earnings per share data for the three months ended in Mar. 2026 was kr-0.790. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is kr7.00 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Matas AS (CHIX:MATASc) Shiller PE Ratio Explanation
Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.
Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.
Be Aware
Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.
Matas AS Shiller PE Ratio Related Terms
Matas AS Shiller PE Ratio Historical Data
* Premium members only.
The historical data trend for Matas AS's Shiller PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:MATASC vs CASY, WSM, DKS: Shiller PE Ratio Comparison
For the Specialty Retail subindustry, Matas AS's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Matas AS Shiller PE Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Matas AS's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where Matas AS's Shiller PE Ratio falls into.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
Matas AS's Shiller PE Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Matas AS's E10 for the quarter that ended in Mar. 2026 is calculated as:
For example, Matas AS's adjusted earnings per share data for the three months ended in Mar. 2026 was:
Add all the adjusted EPS together and divide 10 will get our E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
Matas AS (CHIX:MATASC) has a Shiller PE Ratio of 14.39 as of Jul. 22, 2026. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Matas AS and its competitors. This is near median its historical median of 14.08. Over the past decade, Matas AS's Shiller PE Ratio has ranged from 8.18 to 19.03. According to the industry distribution chart, Matas AS ranks #176 out of 582 companies in the Retail - Cyclical industry, placing it in the top 30.2%.
Is Matas AS's Shiller PE Ratio too high?
Matas AS's current Shiller PE Ratio of 14.39 is near median its 10-year median of 14.08. Over the past 10 years, this metric has ranged from a low of 8.18 to a high of 19.03. The Retail - Cyclical industry median Shiller PE Ratio is 18.14. Matas AS's value of 14.39 is 20.7% below this industry median. Based on the distribution chart, Matas AS ranks #176 out of 582 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, Matas AS has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Matas AS's Shiller PE Ratio compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Matas AS ranks #176 out of 582 companies for Shiller PE Ratio. This puts Matas AS in the upper half of its industry. The industry median Shiller PE Ratio is 18.14. Matas AS's value of 14.39 is 20.7% below this benchmark. Historically, Matas AS's own Shiller PE Ratio has ranged from 8.18 to 19.03 over the past decade. While the company's 10-year median is 14.08 vs. the industry median of 18.14, Matas AS has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shiller PE Ratio for a Retail - Cyclical company?
The median Shiller PE Ratio among Retail - Cyclical companies is 18.14, based on 582 companies in the industry. Companies in the top quartile (top 25%) have a Shiller PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Shiller PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Matas AS's current Shiller PE Ratio of 14.39 is 20.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shiller PE Ratio mean?
A high Shiller PE Ratio can signal that a stock is expensive relative to its fundamentals. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Matas AS and its competitors. For the Retail - Cyclical industry, the median Shiller PE Ratio is 18.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Matas AS's current Shiller PE Ratio is 14.39, which is near median its own 10-year median of 14.08. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Matas AS stock overvalued right now?
Based on GuruFocus' analysis, Matas AS (CHIX:MATASC) is currently considered Modestly Undervalued. The stock's GF Value™ is kr138.47, compared to a current price of kr100.70 — trading 27.3% below its estimated fair value. The current Shiller PE Ratio is 14.39, which is near median its 10-year median of 14.08 and 20.7% below the Retail - Cyclical industry median of 18.14. Matas AS's overall GF Score™ is 74/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shiller PE Ratio calculated?
Shiller PE Ratio is calculated from a company's financial statements. For Matas AS (CHIX:MATASC), the current Shiller PE Ratio is 14.39 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Matas AS (CHIX:MATASC) Overvalued in 2026?
Based on GuruFocus' analysis, Matas AS stock appears to be undervalued.
The current stock price of kr100.70 is trading 27.3% below its estimated GF Value™ of kr138.47.
GuruFocus considers Matas AS to be Modestly Undervalued.
Key valuation signals for CHIX:MATASC:
Shiller PE Ratio: 14.39 (near median its 10-year median of 14.08)
GF Value™: kr138.47 vs. price of kr100.70 (27.3% below fair value)
Industry Position: 20.7% below the Retail - Cyclical median (#176 of 582)
No single metric tells the full story. See the CHIX:MATASC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Matas AS is beauty and wellbeing brands. It has three segments Matas, KICKS and Other. It generates majority of revenue from Matas segment. Its product groups are High-end Beauty: Luxury beauty products, including cosmetics, skincare and haircare products and fragrances; Mass Beauty: Everyday beauty products and personal care, including cosmetics and skincare and haircare products; Health and Wellbeing: MediCare Vitamins, minerals, health supplements, specialty foods and herbal medicinal products. Sports, nutrition and exercise. Baby and parent. Sexual wellness, Personal care products and special skincare; Other: Clothing and accessories. It generates majority of revenue from Denmark followed by Sweden, Norway, and Other countries.
74GF Score
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