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GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:
1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank
A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
STU:GCZB vs IHRT, SSP, FUBO: Profitability Rank Comparison
For the Broadcasting subindustry, Gray Media's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Gray Media Profitability Rank vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Gray Media's Profitability Rank distribution charts can be found below:
* The bar in red indicates where Gray Media's Profitability Rank falls into.
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.
The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.
Gray Media has the Profitability Rank of 7.
Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Gray Media (STU:GCZB) has a Profitability Rank of 7 as of Jun. 2026. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Gray Media and its competitors. This is 22% below median its historical median of 9.00. Over the past decade, Gray Media's Profitability Rank has ranged from 6.00 to 10.00.
Is Gray Media's Profitability Rank too high?
Gray Media's current Profitability Rank of 7 is 22% below median its 10-year median of 9.00. Over the past 10 years, this metric has ranged from a low of 6.00 to a high of 10.00. Overall, Gray Media has a GF Score™ of 62/100, reflecting its overall financial health beyond just this single metric.
How does Gray Media's Profitability Rank compare to IHRT and SSP?
Gray Media's Profitability Rank of 7 can be compared against companies in the Media - Diversified industry. Historically, Gray Media's own Profitability Rank has ranged from 6.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Media - Diversified company?
A good Profitability Rank depends on the Media - Diversified industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Gray Media and its competitors. Gray Media's current Profitability Rank is 7, which is 22% below median its own 10-year median of 9.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Gray Media stock overvalued right now?
Gray Media (STU:GCZB) has a current Profitability Rank of 7. The stock's GF Value™ is €5.66, compared to a current price of €4.48 — trading 20.8% below its estimated fair value. The current Profitability Rank is 7, which is 22% below median its 10-year median of 9.00. Gray Media's overall GF Score™ is 62/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For Gray Media (STU:GCZB), the current Profitability Rank is 7 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Gray Media (STU:GCZB) Overvalued in 2026?
Based on GuruFocus' analysis, Gray Media stock appears to be undervalued.
The current stock price of €4.48 is trading 20.8% below its estimated GF Value™ of €5.66.
Key valuation signals for STU:GCZB:
Profitability Rank: 7 (22% below median its 10-year median of 9.00)
GF Value™: €5.66 vs. price of €4.48 (20.8% below fair value)
No single metric tells the full story. See the STU:GCZB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Gray Media Inc is a multimedia company. The company owns and operates local television stations and digital assets. It also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with digital products and services. Its additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. The company's segments include Broadcasting and Production Companies. The majority of revenue is derived from broadcast and digital advertising and from retransmission consent fees.
62GF Score
Get the complete analysis for STU:GCZB
Profitability Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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