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Gray MediaSTU:GCZB -2.34%68 3-Year ROIIC % is 45.92 as of Dec. 2025, which is 453% above its 10-year median of 8.31. GuruFocus rates STU:GCZB with a GF Score™ of 68/100 and a GF Value™ of €3.43 (Fairly Valued). The stock has 8 warning signs investors should review. Among 951 Media - Diversified companies, Gray Media ranks better than 83.91% on this metric.
3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year.
Gray Media's 3-Year ROIIC % for the quarter that ended in Dec. 2025 was 45.92%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Gray Media's 3-Year ROIIC % or its related term are showing as below:
STU:GCZB's 3-Year ROIIC % is ranked better than 83.91% of 951
companies
in the Media - Diversified industry
Industry Median: 1.33
vs STU:GCZB: 45.92
Gray Media (STU:GCZB) 3-Year ROIIC % Explanation
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Gray Media 3-Year ROIIC % Related Terms
Gray Media 3-Year ROIIC % Historical Data
* Premium members only.
The historical data trend for Gray Media's 3-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:GCZB vs CAST, FUBO, SSP: 3-Year ROIIC % Comparison
For the Broadcasting subindustry, Gray Media's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Gray Media 3-Year ROIIC % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Gray Media's 3-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Gray Media's 3-Year ROIIC % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Gray Media (STU:GCZB) has a 3-Year ROIIC % of 45.92 as of Dec. 2025. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Gray Media and its competitors. This is 453% above median its historical median of 8.31. According to the industry distribution chart, Gray Media ranks #153 out of 951 companies in the Media - Diversified industry, placing it in the top 16.1%.
Is Gray Media's 3-Year ROIIC % too high?
Gray Media's current 3-Year ROIIC % of 45.92 is 453% above median its 10-year median of 8.31. The Media - Diversified industry median 3-Year ROIIC % is 1.33. Gray Media's value of 45.92 is 3352.6% above this industry median. Based on the distribution chart, Gray Media ranks #153 out of 951 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Gray Media has a GF Score™ of 68/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Gray Media's 3-Year ROIIC % compare to CAST and FUBO?
According to the Media - Diversified industry distribution chart, Gray Media ranks #153 out of 951 companies for 3-Year ROIIC %. This places Gray Media in the top 16% of its industry — outperforming the majority of peers. The industry median 3-Year ROIIC % is 1.33. Gray Media's value of 45.92 is 3352.6% above this benchmark. While the company's 10-year median is 8.31 vs. the industry median of 1.33, Gray Media has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year ROIIC % for a Media - Diversified company?
The median 3-Year ROIIC % among Media - Diversified companies is 1.33, based on 951 companies in the industry. Companies in the top quartile (top 25%) have a 3-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 3-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Gray Media's current 3-Year ROIIC % of 45.92 is 3352.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year ROIIC % mean?
A high 3-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Gray Media and its competitors. For the Media - Diversified industry, the median 3-Year ROIIC % is 1.33 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Gray Media's current 3-Year ROIIC % is 45.92, which is 453% above median its own 10-year median of 8.31. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Gray Media stock overvalued right now?
Based on GuruFocus' analysis, Gray Media (STU:GCZB) is currently considered Fairly Valued. The stock's GF Value™ is €3.43, compared to a current price of €3.34 — trading 2.6% below its estimated fair value. The current 3-Year ROIIC % is 45.92, which is 453% above median its 10-year median of 8.31 and 3352.6% above the Media - Diversified industry median of 1.33. Gray Media's overall GF Score™ is 68/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year ROIIC % calculated?
3-Year ROIIC % is calculated from a company's financial statements. For Gray Media (STU:GCZB), the current 3-Year ROIIC % is 45.92 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Gray Media (STU:GCZB) Overvalued in 2026?
Based on GuruFocus' analysis, Gray Media stock appears to be undervalued.
The current stock price of €3.34 is trading 2.6% below its estimated GF Value™ of €3.43.
GuruFocus considers Gray Media to be Fairly Valued.
Key valuation signals for STU:GCZB:
3-Year ROIIC %: 45.92 (453% above median its 10-year median of 8.31)
GF Value™: €3.43 vs. price of €3.34 (2.6% below fair value)
Industry Position: 3352.6% above the Media - Diversified median (#153 of 951)
No single metric tells the full story. See the STU:GCZB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Gray Media Inc is a multimedia company. The company owns and operates local television stations and digital assets. It also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with digital products and services. Its additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. The company's segments include Broadcasting and Production Companies. The majority of revenue is derived from broadcast and digital advertising and from retransmission consent fees.
68GF Score
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