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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Gray Media's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was €34 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was €103 Mil.
Gray Media (STU:GCZB) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Gray Media Selling, General, & Admin. Expense Related Terms
Gray Media Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Gray Media's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Gray Media Selling, General, & Admin. Expense Chart
STU:GCZB vs CAST, FUBO, SSP: Selling, General, & Admin. Expense Comparison
For the Broadcasting subindustry, Gray Media's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Gray Media Selling, General, & Admin. Expense vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Gray Media's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Gray Media's Selling, General, & Admin. Expense falls into.
Gray Media Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €103 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of €103 Mil mean?
Gray Media (STU:GCZB) has a Selling, General, & Admin. Expense of €103 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Gray Media and its competitors.
Is Gray Media's Selling, General, & Admin. Expense too high?
Gray Media's current Selling, General, & Admin. Expense is €103 Mil. Overall, Gray Media has a GF Score™ of 61/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Gray Media's Selling, General, & Admin. Expense compare to CAST and FUBO?
Gray Media's Selling, General, & Admin. Expense of €103 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Gray Media and its competitors. Gray Media's current Selling, General, & Admin. Expense is €103 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Gray Media stock overvalued right now?
Based on GuruFocus' analysis, Gray Media (STU:GCZB) is currently considered Significantly Overvalued. The stock's GF Value™ is €2.35, compared to a current price of €3.46 — trading 47.2% above its estimated fair value. The current Selling, General, & Admin. Expense is €103 Mil. Gray Media's overall GF Score™ is 61/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Gray Media (STU:GCZB), the current Selling, General, & Admin. Expense is €103 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Gray Media (STU:GCZB) Overvalued in 2026?
Based on GuruFocus' analysis, Gray Media stock appears to be overvalued.
The current stock price of €3.46 is trading 47.2% above its estimated GF Value™ of €2.35.
GuruFocus considers Gray Media to be Significantly Overvalued.
Key valuation signals for STU:GCZB:
Selling, General, & Admin. Expense: €103 Mil
GF Value™: €2.35 vs. price of €3.46 (47.2% above fair value)
No single metric tells the full story. See the STU:GCZB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Gray Media Inc is a multimedia company. The company owns and operates local television stations and digital assets. It also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with digital products and services. Its additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. The company's segments include Broadcasting and Production Companies. The majority of revenue is derived from broadcast and digital advertising and from retransmission consent fees.
61GF Score
Get the complete analysis for STU:GCZB
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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