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Gray MediaSTU:GCZB -2.82%61 5-Year Yield-on-Cost % is 8.03 as of Jul. 20, 2026, which is 148% above its 10-year median of 3.24. GuruFocus rates STU:GCZB with a GF Score™ of 61/100 and a GF Value™ of €2.35 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 396 Media - Diversified companies, Gray Media ranks better than 57.07% on this metric.
Gray Media's yield on cost for the quarter that ended in Mar. 2026 was 8.03.
The historical rank and industry rank for Gray Media's 5-Year Yield-on-Cost % or its related term are showing as below:
STU:GCZB'
s 5-Year Yield-on-Cost % Range Over the Past 10 Years
Min: 0.37 Med: 3.24 Max: 8.03
Current: 8.03
During the past 13 years, Gray Media's highest Yield on Cost was 8.03. The lowest was 0.37. And the median was 3.24.
STU:GCZB's 5-Year Yield-on-Cost % is ranked better than 57.07% of 396
companies
in the Media - Diversified industry
Industry Median: 3.425
vs STU:GCZB: 8.03
Gray Media (STU:GCZB) 5-Year Yield-on-Cost % Explanation
Of course the risk here is that the company may not raise its dividends as it did before. The key is to select the companies that can consistently raise its dividends. Usually companies with long history of raising dividends tend to do so.
Gray Media 5-Year Yield-on-Cost % Related Terms
STU:GCZB vs CAST, FUBO, SSP: 5-Year Yield-on-Cost % Comparison
For the Broadcasting subindustry, Gray Media's 5-Year Yield-on-Cost %, along with its competitors' market caps and 5-Year Yield-on-Cost % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Gray Media 5-Year Yield-on-Cost % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Gray Media's 5-Year Yield-on-Cost % distribution charts can be found below:
* The bar in red indicates where Gray Media's 5-Year Yield-on-Cost % falls into.
Dividend Yield % and dividend growth of a stock is an important factor for income investors. But if company A raises its dividend constantly faster than company B, company A's future dividend yield might be much higher than Company B's even if their yields are the same now and their stock prices do not change.
Yield on Cost assumes that you buy and the stock today, and hold it for 5 years. If the company raises it dividends at the same rate as it did over the past 5 years, the dividends investors receive annually in 5 years relative to the stock price today.
Therefore, Yield-on-Cost of Gray Media is calculated as
Gray Media (STU:GCZB) has a 5-Year Yield-on-Cost % of 8.03 as of Jul. 20, 2026. 5-Year Yield on Cost measures the expected yield based on a company's current yield and 5-year dividend growth. View historical data on Gray Media and its competitors. This is 148% above median its historical median of 3.24. Over the past decade, Gray Media's 5-Year Yield-on-Cost % has ranged from 0.37 to 8.03. According to the industry distribution chart, Gray Media ranks #170 out of 396 companies in the Media - Diversified industry, placing it in the top 42.9%.
Is Gray Media's 5-Year Yield-on-Cost % too high?
Gray Media's current 5-Year Yield-on-Cost % of 8.03 is 148% above median its 10-year median of 3.24. Over the past 10 years, this metric has ranged from a low of 0.37 to a high of 8.03. The Media - Diversified industry median 5-Year Yield-on-Cost % is 3.43. Gray Media's value of 8.03 is 134.5% above this industry median. Based on the distribution chart, Gray Media ranks #170 out of 396 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Gray Media has a GF Score™ of 61/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Gray Media's 5-Year Yield-on-Cost % compare to CAST and FUBO?
According to the Media - Diversified industry distribution chart, Gray Media ranks #170 out of 396 companies for 5-Year Yield-on-Cost %. This puts Gray Media in the upper half of its industry. The industry median 5-Year Yield-on-Cost % is 3.43. Gray Media's value of 8.03 is 134.5% above this benchmark. Historically, Gray Media's own 5-Year Yield-on-Cost % has ranged from 0.37 to 8.03 over the past decade. While the company's 10-year median is 3.24 vs. the industry median of 3.43, Gray Media has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 5-Year Yield-on-Cost % for a Media - Diversified company?
The median 5-Year Yield-on-Cost % among Media - Diversified companies is 3.43, based on 396 companies in the industry. Companies in the top quartile (top 25%) have a 5-Year Yield-on-Cost % significantly above this median, while those in the bottom quartile fall well below. However, 5-Year Yield-on-Cost % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Gray Media's current 5-Year Yield-on-Cost % of 8.03 is 134.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 5-Year Yield-on-Cost % mean?
A high 5-Year Yield-on-Cost % can signal that a stock is expensive relative to its fundamentals. 5-Year Yield on Cost measures the expected yield based on a company's current yield and 5-year dividend growth. View historical data on Gray Media and its competitors. For the Media - Diversified industry, the median 5-Year Yield-on-Cost % is 3.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Gray Media's current 5-Year Yield-on-Cost % is 8.03, which is 148% above median its own 10-year median of 3.24. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Gray Media stock overvalued right now?
Based on GuruFocus' analysis, Gray Media (STU:GCZB) is currently considered Significantly Overvalued. The stock's GF Value™ is €2.35, compared to a current price of €3.44 — trading 46.4% above its estimated fair value. The current 5-Year Yield-on-Cost % is 8.03, which is 148% above median its 10-year median of 3.24 and 134.5% above the Media - Diversified industry median of 3.43. Gray Media's overall GF Score™ is 61/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 5-Year Yield-on-Cost % calculated?
5-Year Yield-on-Cost % is calculated from a company's financial statements. For Gray Media (STU:GCZB), the current 5-Year Yield-on-Cost % is 8.03 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Gray Media (STU:GCZB) Overvalued in 2026?
Based on GuruFocus' analysis, Gray Media stock appears to be overvalued.
The current stock price of €3.44 is trading 46.4% above its estimated GF Value™ of €2.35.
GuruFocus considers Gray Media to be Significantly Overvalued.
Key valuation signals for STU:GCZB:
5-Year Yield-on-Cost %: 8.03 (148% above median its 10-year median of 3.24)
GF Value™: €2.35 vs. price of €3.44 (46.4% above fair value)
Industry Position: 134.5% above the Media - Diversified median (#170 of 396)
No single metric tells the full story. See the STU:GCZB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Gray Media Inc is a multimedia company. The company owns and operates local television stations and digital assets. It also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with digital products and services. Its additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. The company's segments include Broadcasting and Production Companies. The majority of revenue is derived from broadcast and digital advertising and from retransmission consent fees.
61GF Score
Get the complete analysis for STU:GCZB
5-Year Yield-on-Cost % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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