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Direct Line Insurance Group (Direct Line Insurance Group) Quality Rank


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What is Direct Line Insurance Group Quality Rank?

The Quality Rank measures the business quality of a company relative to other companies. It is ranked based on the strength of the balance sheet, as well as the profitability and growth of the business. The ranked companies are split in equal numbers and then ranked from 1 to 10, with 10 being the highest.

The rank of balance sheet (30%)

The rank of balance sheet is done through the ranking of:
  • Interest coverage
  • Zscore
  • Debt to revenue
  • Equity to asset
  • Cash to debt

The rank of Profitability (70%)

The ranking of Profitability is done by ranking:
  • Operating margin mean rank (10-year mean average profit margine)
  • Operating margin growth rank
  • Fscore
  • Predictability rank
  • Revenue growth rank (5 year), when the growth is higher than 25%, set it as 25%
  • Num of year profit (number of years that is profitable within the last 10 years)
  • ROIC median (10-year median of ROIC)

Direct Line Insurance Group Quality Rank Related Terms

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Direct Line Insurance Group (Direct Line Insurance Group) Business Description

Traded in Other Exchanges
Address
Westmoreland Road, Churchill Court, Bromley, Kent, GBR, BR1 1DP
While Direct Line is one of the more focused personal lines insurers that we cover in Europe, it is still quite diversified. The business sells insurance under four divisions and those are personal lines motor, personal lines home, rescue and other personal lines, and commercial. Rescue and other personal lines include rescue, travel and pet insurance, and commercial insurance is sold to small and medium sized enterprises. Direct Line only sells insurance in United Kingdom. Direct Lines personal motor insurance division typically accounts for around 50% of total group gross written premium and the personal home insurance unit typically sells around 20%. Rescue and other personal lines account for around 10% and commercial insurance accounts for around 20%.