Pros Holdings (Pros Holdings) GF Value Rank : 6 (As of Apr. 28, 2024)

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What is Pros Holdings GF Value Rank?

Pros Holdings has the GF Value Rank of 6.

The GF Value Rank is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Pros Holdings's GF Value Rank

For the Software - Application subindustry, Pros Holdings's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Pros Holdings's GF Value Rank Distribution in the Software Industry

For the Software industry and Technology sector, Pros Holdings's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Pros Holdings's GF Value Rank falls into.

Pros Holdings GF Value Rank Related Terms

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Pros Holdings (Pros Holdings) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Pros Holdings Inc (NYSE:PRO) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

PH2:Germany

Address

3200 Kirby Drive, Suite 600, Houston, TX, USA, 77098

Website

https://www.pros.com

Pros Holdings Inc. is a provider of cloud-based revenue and profit realization software solutions to business-to-business and business-to-consumer companies. Its solutions assist customers in growing revenue, modernizing business processes, and supporting profitability by leveraging prescriptive analytics and data science-based decision-making technology. The company's solutions enable buyers to move fluidly across its customers' direct sales, partner, online, mobile, and emerging channels with personalized experiences. The firm generates revenue in the United States, Europe, Africa, Asia-Pacific, and Middle East regions.

Executives

Andres Reiner	officer: Senior VP Pricing Solutions	3100 MAIN STREET, SUITE 900, HOUSTON TX 77002
Stefan B Schulz	officer: EVP and CFO	9625 W 76TH STREET, EDEN PRAIRIE MN 55344
Cynthia Johnson	director	3200 KIRBY DR., SUITE 600, HOUSTON TX 77098
Scott William Cook	officer: Sr.VP,Chief Accounting Officer	3100 MAIN ST., SUITE 900, HOUSTON TX 77002
Leland Jourdan	director	3200 KIRBY DR., SUITE 600, HOUSTON TX 77098
Greg Petersen	director	3100 MAIN STREET, SUITE 900, HOUSTON TX 77002
Timothy V Williams	director	3100 MAIN STREET, STE 900, HOUSTON TX 77002
Leslie J Rechan	director	2207 BRIDGEPOINTE PARKWAY, SAN MATEO CA 94404
Roberto D Reiner	officer: EVP, Chief Technology Officer	3100 MAIN ST., SUITE 900, HOUSTON TX 77002
Allessio John P. C.	officer: EVP, Chief Customer Officer	3100 MAIN ST., SUITE 900, HOUSTON TX 77002
Catherine A Lesjak	director	GENERAL ELECTRIC COMPANY, ONE FINANCIAL CENTER, SUITE 3700, BOSTON MA 02111
Raja Hammoud	director	3100 MAIN ST., SUITE 900, HOUSTON TX 77002
Penny Herscher	director	1001 RIDDER PARK DRIVE, SAN JOSE CA 95131
Carlos Dominguez	director	C/O MEDIDATA SOLUTIONS, INC., 79 FIFTH AVENUE, 8TH FLOOR, NEW YORK NY 10003
Ronald F Woestemeyer	director, 10 percent owner, officer: EVP, Strategic Bus. Planning	3100 MAIN STREET, SUITE 900, HOUSTON TX 77002