Media Prima BhdXKLS:4502 43 ROA % is 0.68% as of Mar. 2026, which is 73% below its 10-year median of 2.54. GuruFocus rates XKLS:4502 with a GF Score™ of 43/100 and a GF Value™ of RM0.37 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 1,042 Media - Diversified companies, Media Prima Bhd ranks better than 58.16% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Media Prima Bhd's annualizedNet Income for the quarter that ended in Mar. 2026 was RM9.5 Mil.
Media Prima Bhd's average Total Assets over the quarter that ended in Mar. 2026 was RM1,393.9 Mil. Therefore, Media Prima Bhd's annualized ROA % for the quarter that ended in Mar. 2026 was 0.68%.
The historical rank and industry rank for Media Prima Bhd's ROA % or its related term are showing as below:
XKLS:4502'
s ROA % Range Over the Past 10 Years
Min: -34.85 Med: 2.54 Max: 5.77
Current: 1.91
During the past 13 years, Media Prima Bhd's highest ROA % was 5.77%. The lowest was -34.85%. And the median was 2.54%.
XKLS:4502's ROA % is ranked better than 58.16% of 1042
companies
in the Media - Diversified industry
Industry Median: 0.65
vs XKLS:4502: 1.91
Media Prima Bhd (XKLS:4502) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Media Prima Bhd ROA % Related Terms
Media Prima Bhd ROA % Historical Data
* Premium members only.
The historical data trend for Media Prima Bhd's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Entertainment subindustry, Media Prima Bhd's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Media Prima Bhd ROA % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Media Prima Bhd's ROA % distribution charts can be found below:
* The bar in red indicates where Media Prima Bhd's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Media Prima Bhd (XKLS:4502) has a ROA % of 0.68% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Media Prima Bhd and its competitors. This is 73% below median its historical median of 2.54. According to the industry distribution chart, Media Prima Bhd ranks #436 out of 1042 companies in the Media - Diversified industry, placing it in the top 41.8%.
Is Media Prima Bhd's ROA % too high?
Media Prima Bhd's current ROA % of 0.68% is 73% below median its 10-year median of 2.54. The Media - Diversified industry median ROA % is 0.65. Media Prima Bhd's value of 0.68% is 4.6% above this industry median. Based on the distribution chart, Media Prima Bhd ranks #436 out of 1042 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Media Prima Bhd has a GF Score™ of 43/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Media Prima Bhd's ROA % compare to NFLX and DIS?
According to the Media - Diversified industry distribution chart, Media Prima Bhd ranks #436 out of 1042 companies for ROA %. This puts Media Prima Bhd in the upper half of its industry. The industry median ROA % is 0.65. Media Prima Bhd's value of 0.68% is 4.6% above this benchmark. While the company's 10-year median is 2.54 vs. the industry median of 0.65, Media Prima Bhd has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Media - Diversified company?
The median ROA % among Media - Diversified companies is 0.65, based on 1,042 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Media Prima Bhd's current ROA % of 0.68% is 4.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Media Prima Bhd and its competitors. For the Media - Diversified industry, the median ROA % is 0.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Media Prima Bhd's current ROA % is 0.68%, which is 73% below median its own 10-year median of 2.54. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Media Prima Bhd stock overvalued right now?
Based on GuruFocus' analysis, Media Prima Bhd (XKLS:4502) is currently considered Modestly Undervalued. The stock's GF Value™ is RM0.37, compared to a current price of RM0.29 — trading 23% below its estimated fair value. The current ROA % is 0.68%, which is 73% below median its 10-year median of 2.54 and 4.6% above the Media - Diversified industry median of 0.65. Media Prima Bhd's overall GF Score™ is 43/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Media Prima Bhd (XKLS:4502), the current ROA % is 0.68% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Media Prima Bhd (XKLS:4502) Overvalued in 2026?
Based on GuruFocus' analysis, Media Prima Bhd stock appears to be undervalued.
The current stock price of RM0.29 is trading 23% below its estimated GF Value™ of RM0.37.
GuruFocus considers Media Prima Bhd to be Modestly Undervalued.
Key valuation signals for XKLS:4502:
ROA %: 0.68% (73% below median its 10-year median of 2.54)
GF Value™: RM0.37 vs. price of RM0.29 (23% below fair value)
Industry Position: 4.6% above the Media - Diversified median (#436 of 1042)
No single metric tells the full story. See the XKLS:4502 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Media Prima Bhd is an integrated media company. It is engaged in commercial television and radio broadcasting, publishing, editorial services, provision of internet-based online services, general media advertising, provision of advertising space and related production works, sale of programme rights, cable and streaming rights, content production, property management services, procurement services and other media industry-related services. The company owns free-to-air television stations namely TV3, 8TV, ntv7 and TV9. It manages its business in segments namely Omnia, Broadcasting, Outdoor Media, Print Media, Digital Media, and Home Shopping. The company's majority of the revenue is generated from the Omnia segment.
43GF Score
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