Volatility is a statistical measure of the dispersion of returns for a given security or market index, it shows how the price swings around its mean. The volatility here is measured as the annualized standard deviation between monthly returns from the security over the past year. In most cases, the higher the volatility, the riskier the security.
As of today (2026-06-26), Media Prima Bhd's Volatility is 21.39%.
Media Prima Bhd (XKLS:4502) Volatility Explanation
Volatility is a statistical measure of the dispersion of returns for a given security or market index. It’s often measured as standard deviation or variance of historical returns over a certain period. The volatility here is measured as the annualized standard deviation between monthly returns from the security over the past year.
Volatility reflects the uncertainty or risk of a security’s value. Generally speaking, a higher volatility suggests a higher risk, because it implies a wider fluctuation around average price. This means the price of the security can change dramatically in either direction within a short period. Conversely, a lower volatility means that the security's price is more steady, which suggests a lower risk.
Another measurement of relative volatility is Beta. Beta is a measure of systematic risk of a security or a portfolio in comparison to the market as a whole. Beta is usually compared to 1. A beta of greater than 1 indicates that the security's price will be more volatile than the market.
Media Prima Bhd Volatility Related Terms
XKLS:4502 vs NFLX, DIS, WBD: Volatility Comparison
For the Entertainment subindustry, Media Prima Bhd's Volatility, along with its competitors' market caps and Volatility data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Media Prima Bhd Volatility vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Media Prima Bhd's Volatility distribution charts can be found below:
* The bar in red indicates where Media Prima Bhd's Volatility falls into.
Media Prima Bhd (XKLS:4502) Volatility Calculation
The annualized volatility is calculated as following:
σA
=
σM
*
√12
=
√ 1/(n-1) ∑(Ri - R')^2
*
√12
Where: σM is the monthly volatility, n is the number of months in the period, Ri is the security's historical monthly returns and R' is the arithmetic mean of monthly returns.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Media Prima Bhd (XKLS:4502) has a Volatility of 21.39% as of Jun. 26, 2026. Volatility is measured as the annualized standard deviation between monthly returns from the security over the past year. View historical data on Media Prima Bhd and its competitors.
Is Media Prima Bhd's Volatility too high?
Media Prima Bhd's current Volatility is 21.39%. Overall, Media Prima Bhd has a GF Score™ of 43/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Media Prima Bhd's Volatility compare to NFLX and DIS?
Media Prima Bhd's Volatility of 21.39% can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Volatility for a Media - Diversified company?
A good Volatility depends on the Media - Diversified industry context. However, Volatility should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Volatility mean?
A high Volatility can signal that a stock is expensive relative to its fundamentals. Volatility is measured as the annualized standard deviation between monthly returns from the security over the past year. View historical data on Media Prima Bhd and its competitors. Media Prima Bhd's current Volatility is 21.39%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Media Prima Bhd stock overvalued right now?
Based on GuruFocus' analysis, Media Prima Bhd (XKLS:4502) is currently considered Modestly Undervalued. The stock's GF Value™ is RM0.37, compared to a current price of RM0.29 — trading 23% below its estimated fair value. The current Volatility is 21.39%. Media Prima Bhd's overall GF Score™ is 43/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Volatility calculated?
Volatility is calculated from a company's financial statements. For Media Prima Bhd (XKLS:4502), the current Volatility is 21.39% as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Media Prima Bhd (XKLS:4502) Overvalued in 2026?
Based on GuruFocus' analysis, Media Prima Bhd stock appears to be undervalued.
The current stock price of RM0.29 is trading 23% below its estimated GF Value™ of RM0.37.
GuruFocus considers Media Prima Bhd to be Modestly Undervalued.
Key valuation signals for XKLS:4502:
Volatility: 21.39%
GF Value™: RM0.37 vs. price of RM0.29 (23% below fair value)
No single metric tells the full story. See the XKLS:4502 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Media Prima Bhd is an integrated media company. It is engaged in commercial television and radio broadcasting, publishing, editorial services, provision of internet-based online services, general media advertising, provision of advertising space and related production works, sale of programme rights, cable and streaming rights, content production, property management services, procurement services and other media industry-related services. The company owns free-to-air television stations namely TV3, 8TV, ntv7 and TV9. It manages its business in segments namely Omnia, Broadcasting, Outdoor Media, Print Media, Digital Media, and Home Shopping. The company's majority of the revenue is generated from the Omnia segment.
43GF Score
Get the complete analysis for XKLS:4502
Volatility is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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