ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. Character Group (The)'s annualized return on invested capital (ROIC %) for the quarter that ended in Feb. 2026 was 13.10%.
As of today (2026-06-26), Character Group (The)'s WACC % is 8.29%. Character Group (The)'s ROIC % is 3.34% (calculated using TTM income statement data).
Character Group (The) earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Character Group (The) (OTCPK:CGROF) ROIC % Explanation
ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROIC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Character Group (The)'s WACC % is 8.29%. Character Group (The)'s ROIC % is 3.34% (calculated using TTM income statement data).
Character Group (The) earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, Character Group (The)'s ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Character Group (The) ROIC % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Character Group (The)'s ROIC % distribution charts can be found below:
* The bar in red indicates where Character Group (The)'s ROIC % falls into.
Note:
The Operating Income data used here is two times the semi-annual (Feb. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Character Group (The) (CGROF) has a ROIC % of 13.10% as of Feb. 2026. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Character Group (The) and its competitors.
Is Character Group (The)'s ROIC % too high?
Character Group (The)'s current ROIC % is 13.10%. The Travel & Leisure industry median ROIC % is 3.75. Character Group (The)'s value of 13.10% is 249.3% above this industry median. Overall, Character Group (The) has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does Character Group (The)'s ROIC % compare to AS and HAS?
Character Group (The)'s ROIC % of 13.10% can be compared against companies in the Travel & Leisure industry. The industry median ROIC % is 3.75. Character Group (The)'s value of 13.10% is 249.3% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for a Travel & Leisure company?
The median ROIC % among Travel & Leisure companies is 3.75, based on 834 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Character Group (The)'s current ROIC % of 13.10% is 249.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Character Group (The) and its competitors. For the Travel & Leisure industry, the median ROIC % is 3.75 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Character Group (The)'s current ROIC % is 13.10%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Character Group (The) stock overvalued right now?
Character Group (The) (CGROF) has a current ROIC % of 13.10%. The stock's GF Value™ is $2.68, compared to a current price of $3.26 — trading 21.6% above its estimated fair value. The current ROIC % is 13.10% and 249.3% above the Travel & Leisure industry median of 3.75. Character Group (The)'s overall GF Score™ is 72/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For Character Group (The) (CGROF), the current ROIC % is 13.10% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Character Group (The) (CGROF) Overvalued in 2026?
Based on GuruFocus' analysis, Character Group (The) stock appears to be overvalued.
The current stock price of $3.26 is trading 21.6% above its estimated GF Value™ of $2.68.
Key valuation signals for CGROF:
ROIC %: 13.10%
GF Value™: $2.68 vs. price of $3.26 (21.6% above fair value)
Industry Position: 249.3% above the Travel & Leisure median
No single metric tells the full story. See the CGROF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Character Group (The) PLC is engaged in the design, development, manufacture, and international distribution of toys, games, and giftware, including licensed products based on film, television, comic, and digital characters. The Group designs and distributes a wide range of toys and playthings across Pre-school, Boys, Girls, and Activity and Crafts categories, with brands such as Goo Jit Zu, Peppa Pig, and Sticki Rolls. Its principal markets are the United Kingdom and Scandinavia, with operations across Europe and the rest of the world, and international expansion is a key area of focus. The Group partners on an exclusive basis with overseas toy producers, serves toy retailers, independent stores, and distributors, and generates the majority of its revenue from the United Kingdom.
72GF Score
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