CGROF (Character Group (The)) Selling, General, & Admin. Expense: $34.0 Mil (TTM As of Feb. 2026)


CGROF Character Group (The) PLC CGROF
72 GF Score
Price $3.26
GF Value $2.65
! 10 Warning Signs
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What is Character Group (The) Selling, General, & Admin. Expense?

Character Group (The) CGROF +0.30% 72 Selling, General, & Admin. Expense is $34.0 Mil as of Feb. 2026. GuruFocus rates CGROF with a GF Score™ of 72/100 and a GF Value™ of $2.65. The stock has 10 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Character Group (The)'s selling, general, & admin. expense for the six months ended in Feb. 2026 was $17.8 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Feb. 2026 was $34.0 Mil.


Character Group (The)  (OTCPK:CGROF) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Character Group (The) Selling, General, & Admin. Expense Related Terms


Character Group (The) Selling, General, & Admin. Expense Historical Data

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The historical data trend for Character Group (The)'s Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Character Group (The) Selling, General, & Admin. Expense Chart

Character Group (The) Annual Data
Trend Aug16 Aug17 Aug18 Aug19 Aug20 Aug21 Aug22 Aug23 Aug24 Aug25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 40.76 36.45 35.53 34.65 34.63

Character Group (The) Semi-Annual Data
Aug16 Feb17 Aug17 Feb18 Aug18 Feb19 Aug19 Feb20 Aug20 Feb21 Aug21 Feb22 Aug22 Feb23 Aug23 Feb24 Aug24 Feb25 Aug25 Feb26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 17.34 16.86 17.14 16.24 17.78

CGROF vs AS, HAS, LTH: Selling, General, & Admin. Expense Comparison

For the Leisure subindustry, Character Group (The)'s Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Character Group (The) Selling, General, & Admin. Expense vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Character Group (The)'s Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Character Group (The)'s Selling, General, & Admin. Expense falls into.


CGROF
72GF Score
Character Group (The) PLC CGROF
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Character Group (The) Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Feb. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was $34.0 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $34.0 Mil mean?
Character Group (The) (CGROF) has a Selling, General, & Admin. Expense of $34.0 Mil as of Feb. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Character Group (The) and its competitors.
Is Character Group (The)'s Selling, General, & Admin. Expense too high?
Character Group (The)'s current Selling, General, & Admin. Expense is $34.0 Mil. Overall, Character Group (The) has a GF Score™ of 72/100, reflecting its overall financial health beyond just this single metric.
How does Character Group (The)'s Selling, General, & Admin. Expense compare to AS and HAS?
Character Group (The)'s Selling, General, & Admin. Expense of $34.0 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Travel & Leisure company?
A good Selling, General, & Admin. Expense depends on the Travel & Leisure industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Character Group (The) and its competitors. Character Group (The)'s current Selling, General, & Admin. Expense is $34.0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Character Group (The) stock overvalued right now?
Character Group (The) (CGROF) has a current Selling, General, & Admin. Expense of $34.0 Mil. The stock's GF Value™ is $2.65, compared to a current price of $3.26 — trading 23% above its estimated fair value. The current Selling, General, & Admin. Expense is $34.0 Mil. Character Group (The)'s overall GF Score™ is 72/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Character Group (The) (CGROF), the current Selling, General, & Admin. Expense is $34.0 Mil as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Character Group (The) (CGROF) Overvalued in 2026?

Based on GuruFocus' analysis, Character Group (The) stock appears to be overvalued. The current stock price of $3.26 is trading 23% above its estimated GF Value™ of $2.65.

Key valuation signals for CGROF:

  • Selling, General, & Admin. Expense: $34.0 Mil
  • GF Value™: $2.65 vs. price of $3.26 (23% above fair value)
  • GF Score™: 72/100 with 10 warning signs

No single metric tells the full story. See the CGROF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Character Group (The) Business Description

Other Exchanges CCT:UK
Address 86-88 Coombe Road, 2nd Floor, New Malden, Surrey, GBR, KT3 4QS
Character Group (The) PLC is engaged in the design, development, manufacture, and international distribution of toys, games, and giftware, including licensed products based on film, television, comic, and digital characters. The Group designs and distributes a wide range of toys and playthings across Pre-school, Boys, Girls, and Activity and Crafts categories, with brands such as Goo Jit Zu, Peppa Pig, and Sticki Rolls. Its principal markets are the United Kingdom and Scandinavia, with operations across Europe and the rest of the world, and international expansion is a key area of focus. The Group partners on an exclusive basis with overseas toy producers, serves toy retailers, independent stores, and distributors, and generates the majority of its revenue from the United Kingdom.
72GF Score

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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$3.26
Price
$2.65
GF Value