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SAP (SAP SE) Selling and Marketing Expense : $9,805 Mil (TTM As of Dec. 2024)


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What is SAP SE Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. SAP SE's Selling and Marketing Expense for the three months ended in Dec. 2024 was $2,614 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2024 was $9,805 Mil.

SAP SE Selling and Marketing Expense Historical Data

The historical data trend for SAP SE's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

SAP SE Selling and Marketing Expense Chart

SAP SE Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Selling and Marketing Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 8,644.77 7,746.89 8,417.37 9,627.05 9,518.33

SAP SE Quarterly Data
Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2,471.10 2,476.09 2,386.44 2,328.52 2,613.61

SAP SE Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was $9,805 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

SAP SE Selling and Marketing Expense Related Terms

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SAP SE Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Technology » Software » SAP SE (NYSE:SAP) » Definitions » Selling and Marketing Expense
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Traded in Other Exchanges
SAPGF:USA SAP:Romania SAP:Poland SAP1:Mexico SAP N:Mexico 1SAP:Italy SAP:Hungary 0A2W:UK SAPd:UK 0NW4:UK SAP:Germany SAPS:Canada SAPP34:Brazil SAP:Bulgaria SAP:Austria SAP:Argentina
Address
Dietmar-Hopp-Allee 16, Walldorf, BW, DEU, 69190
Website
https://www.sap.com
Founded in Germany in 1972 by former IBM employees, SAP is the world's largest provider of enterprise application software. Known as the leader in enterprise resource planning software, SAP's portfolio also includes software for supply chain management, procurement, travel and expense management, and customer relationship management, among others. The company operates in more than 180 countries and has more than 400,000 customers, approximately 80% of which are small to medium-size enterprises.